Posted on 360.Experts 2,737 views

Google Analytics 4: what changes for your dealership?

In an effort to better reflect the new reality, Google has decided to change the way it measures your website’s performance by moving from Universal Analytics to Google Analytics 4 (GA4). As a result, since July 1, 2023, we’ve had to contend with a radical upheaval. As a Google Partner, the 360.Agency teams have been …

Continue reading "Google Analytics 4: what changes for your dealership?"

360.RDV
Posted on 360.Experts, 360.Success 2,434 views

360.RDV – A look back at the success of our unique event!

Last year, 360.Agency organized its first expert gathering for Canadian car dealers. Building on its success, 360.RDV returns this year in a bigger, richer and even more inspiring format. On June 15, 2023, 360.Agency organized the 2nd edition of 360.RDV, a day of conferences and discussions designed to help automotive dealers take a confident look at …

Continue reading "360.RDV – A look back at the success of our unique event!"

SEO: Understanding the impact of the google helpful content update
Posted on 360.Experts 1,906 views

SEO: Understanding the impact of the Google helpful content update

In September 2022, Google updated the way in which the content of a website impacts its ranking on the search engine. The main change is an algorithm that now tries to identify low-quality content, deemed useless, to penalize it. But the opposite is also true! In return, content judged to be relevant to users is …

Continue reading "SEO: Understanding the impact of the Google helpful content update"

How to get the most out of your pre-owned inventory online
Posted on 360.Experts, 360.Success, Uncategorized 2,415 views

How to get the most out of your pre-owned inventory on marketplace and beyond

SOME OF YOU MAY BE NOSTALGIC OF YOUR PRE-OWNED VEHICLES FEED SHOWING UP ON MARKETPLACE. WE WANT TO SHOW YOU ALL THE POSSIBILITIES OF DYNAMIC AD CAMPAIGNS AND THE BENEFITS FOR YOUR DEALERSHIP. 1- VEHICLE SELECTION In your advertisements you can put forward the vehicles you want to see sold faster and make a specific …

Continue reading "How to get the most out of your pre-owned inventory on marketplace and beyond"

DOOH with Fidelitix
Posted on 360.Experts, 360.Partners 2,433 views

Are you familiar with digital display?

When it comes to introducing consumers to your brand, you're probably already familiar with digital advertising and billboards. But did you know there's a middle ground? Digital display combines the iconic flexibility of programmatic advertising with traditional billboard advertising to deliver your message to the right audience based on predefined criteria. The advantage of digital …

Continue reading "Are you familiar with digital display?"

Posted on 360.Experts 3,406 views

Facebook is changing Marketplace’s terms of use

On 09/13/2021, the functioning of the Marketplace will change and you will no longer be able to publish your inventories directly on the platform. Dealers will now have to publish their vehicle inventories on Facebook Marketplace through  "Automotive Inventory Ads". On 09/13/2021, the functioning of the Marketplace will change and you will no longer be …

Continue reading "Facebook is changing Marketplace’s terms of use"

How Google’s Core Web Vitals affect your dealership’s website
Posted on 360.Experts 3,091 views

How Google’s Core Web Vitals affect your dealership’s website

The quality of the user experience is what guarantees a website’s long-term success. With the constant goal of improving user experience, Google implemented new rules to prioritize certain websites in its search engine in May 2021. Core Web Vitals are the additional elements on which its algorithm is now based. Here's what they are and …

Continue reading "How Google’s Core Web Vitals affect your dealership’s website"

Posted on 360.Experts, 360.Interview, 360.Press, 360.Success 3,172 views

Louis-Yves Cloutier Talks Digital and Omnichannel Retailing on the BeBack Podcast

Hosted by Pier-Olivier Beaupré (co-founder of Pixel Guru), BeBack is the very first French-language podcast exclusively dedicated to automotive dealers. On the episode which aired July 4, 2021, our CEO Louis-Yves Cloutier was invited to talk about digital retailing. Watch now Highlights of the showA focus on digital retailing Digital retailing or e-commerce encompasses everything …

Continue reading "Louis-Yves Cloutier Talks Digital and Omnichannel Retailing on the BeBack Podcast"