1,778 viewsLast year, 360.Agency organized its first expert gathering for Canadian car dealers. Building on its success, 360.RDV returns this year in a bigger, richer and even more inspiring format.
On June 15, 2023, 360.Agency organized the 2nd edition of 360.RDV, a day of conferences and discussions designed to help automotive dealers take a confident look at technological innovations. This unique event brought together a large number of dealers and industry partners keen to learn more about the key topics of current concern to them in 2023.
The world has changed over the past year, with new opportunities and challenges linked to artificial intelligence, data protection, video advertising, the new Google Analytics 4, and more.
The experts invited to speak on the 360.RDV stage provided many concrete solutions tailored to the immediate needs of Canadian dealers.
“We want to ensure that our customers feel confident and at peace with the future of their car dealership.”
A look back at the 360.RDV program
Decoding decisions in the vehicle buying journey
Mathew Growden – Google Canada Auto Retail Team
→ To understand and adapt to changes in consumer behaviour.
Better detail your vehicles online
Pier-Olivier Beaupré – Co-founder of Pixel Guru
The importance of video in your marketing strategy in 2023
Kim Pelletier – Media Director, 360.Agency
→Practical and innovative solutions for using photos and video to promote vehicles and build customer loyalty through the use of trendy new media.
Decoding decisions in the vehicle buying journey
Mathew Growden – Google Canada Auto Retail Team
→ To understand and adapt to changes in consumer behaviour.
Better detail your vehicles online
Pier-Olivier Beaupré – Co-founder of Pixel Guru
The importance of video in your marketing strategy in 2023
Kim Pelletier – Media Director, 360.Agency
→Practical and innovative solutions for using photos and video to promote vehicles and build customer loyalty through the use of trendy new media.
- SEO. Intelligent or Artificial?
Charles Jolicoeur – CEO, Netmedia 360.
→Solutions for using artificial intelligence like Chat GPT to optimize dealers’ SEO strategies.
All you need to know about Google Analytics 4
Carine Masse – VP of Advertising Operations, 360.Agency.
→ GA 4 changes the way websites are evaluated. The changes in data to be taken into account can seem complex to understand. Here’s a clear and simple tutorial on the new GA 4 opportunities.
- SEO. Intelligent or Artificial?
Charles Jolicoeur – CEO, Netmedia 360.
→Solutions for using artificial intelligence like Chat GPT to optimize dealers’ SEO strategies.
All you need to know about Google Analytics 4
Carine Masse – VP of Advertising Operations, 360.Agency.
→ GA 4 changes the way websites are evaluated. The changes in data to be taken into account can seem complex to understand. Here’s a clear and simple tutorial on the new GA 4 opportunities.
Fireside chat: the future of vehicle sales
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- Mathew Growden – Google Canada Auto Retail Team.
- Louis-Yves Cloutier – CEO & President of 360.Agency.
- Mathieu Spinelli – Executive Vice-President – Spinelli Group.
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→Three players from the automotive industry, all renowned in their field and with complementary profiles, had a heart-to-heart discussion on current industry issues.
Fireside chat: the future of vehicle sales
-
-
- Mathew Growden – Google Canada Auto Retail Team.
- Louis-Yves Cloutier – CEO & President of 360.Agency.
- Mathieu Spinelli – Executive Vice-President – Spinelli Group.
-
→Three players from the automotive industry, all renowned in their field and with complementary profiles, had a heart-to-heart discussion on current industry issues.
Get ready for the upcoming challenges around personal information privacy in Canada and Quebec (Bill C-25)
Philippe-Antoine Laurence – VP Technology and Privacy, 360.Agency.
→ The new law 25 that entered into force a few months ago has an impact on dealers, who must answer for a number of measures aimed at guaranteeing the security of personal data. Here’s an explanation of what’s at stake.
DRX 360, the Omnichannel platform that’s changing the game
Louis-Yves Cloutier – President and CEO, 360.Agency
➔ Official launch of our latest innovation, DRX 360, the first all-in-one omnichannel platform that brings together all the functions you need to create, manage and sell vehicles online and in dealerships simultaneously.
Get ready for the upcoming challenges around personal information privacy in Canada and Quebec (Bill C-25)
Philippe-Antoine Laurence – VP Technology and Privacy, 360.Agency.
→ The new law 25 that entered into force a few months ago has an impact on dealers, who must answer for a number of measures aimed at guaranteeing the security of personal data. Here’s an explanation of what’s at stake.
DRX 360, the Omnichannel platform that’s changing the game
Louis-Yves Cloutier – President and CEO, 360.Agency
➔ Official launch of our latest innovation, DRX 360, the first all-in-one omnichannel platform that brings together all the functions you need to create, manage and sell vehicles online and in dealerships simultaneously.
Our guest speakers
Pixel Guru
After a day of exchanges and discussions dedicated to the future of the automotive industry, participants ended the day by accessing a well-deserved cocktail reception in La Fabrik8!
The dealers and industry partners taking part in 360.RDV genuinely appreciated the day’s events, which enabled them to complete their knowledge of the industry’s hot topics, and their expertise in the new technologies available to them to stay ahead of the competition.
360 RDV 2023 video
360 RDV 2023 in pictures
360.Agency, be well guided!
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