How to get the most out of your pre-owned inventory on marketplace and beyond

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SOME OF YOU MAY BE NOSTALGIC OF YOUR PRE-OWNED VEHICLES FEED SHOWING UP ON MARKETPLACE.

WE WANT TO SHOW YOU ALL THE POSSIBILITIES OF DYNAMIC AD CAMPAIGNS AND THE BENEFITS FOR YOUR DEALERSHIP.

1- VEHICLE SELECTION

In your advertisements you can put forward the vehicles you want to see sold faster and make a specific ad, for example:

    • Vehicles under $20,000
    • Trucks
    • Certified vehicles

2- AD FORMAT

STANDARD FORMAT

Standard format facebook ad 360.Agency

The images of the vehicle can be static or dynamic (all the exterior and interior images of the vehicle will be displayed successively).

You can decide to display the price of the vehicle, the kilometers or other.

IMAGE OR A VIDEO AT THE BEGINNING OF YOUR CAROUSEL

Image or video at the beggining of a facebook carousel ad 360.Agency

To bring dynamism to your ads and therefore, generate more interest and clicks.

COLLECTION FORMAT

Collection format facebook ads 360.Agency

The collection is an ad format that allows you to move from discovery to purchase in a fluid and immersive way.

Each collection ad contains a video or main image followed by 3 smaller images in grid format.

3- DESTINATION

ONCE THE FORMAT IS SELECTED THERE ARE 3 OPTIONS FOR THE DESTINATION OF THE AD:

Website traffic

You want to increase your website traffic and generate leads from your VDP?

When potential customers click on a vehicle’s thumbnail, they will be redirected to your website’s VDP.

website traffic facebook ad 360.Agency

Facebook lead ads

You want to generate as many leads as possible directly from the ad?

When the potential customer clicks on the thumbnail of your ad, he will have to fill out a small form directly on Facebook. This form is automatically sent to your CRM as a Facebook lead.

Facebook lead ads 360.Agency

On-Facebook

Do you want your potential customer to have an immersive experience while on Facebook?

When the customer clicks on the vehicle’s thumbnail, it will open a page in Facebook that contains all the information about the vehicle (like a detailed marketplace page). They will be able to contact you by phone or messenger, so be ready to answer!

On facebook ads 360.Agency

4- TARGETING AND VISIBILITY

WHEN YOU MAKE AN AD CAMPAIGN, WE HAVE DIFFERENT TARGETING OPTIONS:

    • Let the Facebook algorithm display your ad based on users browsing profile and their interests.
    • Targeting people who have visited your Facebook, Instagram or website pages.

YOUR ADS WILL BE VISIBLE IN DIFFERENT VIEWS:

    • Facebook feeds and stories
    • Marketplace
    • Video feeds
    • Instagram feeds and stories

SUMMARY

THE ADVANTAGE OF THESE AD CAMPAIGNS WILL ENABLE YOUR PREOWNED INVENTORY TO REACH THE MARKETPLACE AND BEYOND

Ads with 360.Agency

Choice of vehicles displayed

360.agency ads

Multiple formats available

360.agency ads

Generate leads that go into your CRM

360.agency ads

Extended visibility on all Facebook platforms and formats

360.agency ads

Targeting and retargeting of potential buyers

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Real-time results in your Dash 360

ADOPT ONE OF THESE STRATEGIES TODAY

CONTACT US OR YOUR MEDIA DIRECTOR DIRECTLY FOR MORE INFORMATION.

360.Agency Contact

1-877-344-1227

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