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On 09/13/2021, the functioning of the Marketplace will change and you will no longer be able to publish your inventories directly on the platform. Dealers will now have to publish their vehicle inventories on Facebook Marketplace through “Automotive Inventory Ads”.
On 09/13/2021, the functioning of the Marketplace will change and you will no longer be able to publish your inventories directly on the platform. Dealers will now have to publish their vehicle inventories on Facebook Marketplace through “Automotive Inventory Ads”.
Facebook Automotive Inventory Ads
The ideal solution
- Allows you to display your new and used vehicles, and if the size of your inventory allows it, to run specific campaigns by vehicle body type, model, price.
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- Visible in Marketplace as a Sponsored List and on the entire Facebook advertising ecosystem including Facebook News Feed, Instagram News Feed, etc.
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- Leverage data from your website & data from FB Marketplace to specifically target users who intend to purchase a vehicle.
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- Allows you to display your new and used vehicles, and if the size of your inventory allows it, to run specific campaigns by vehicle body type, model, price.
-
-
-
- Visible in Marketplace as a Sponsored List and on the entire Facebook advertising ecosystem including Facebook News Feed, Instagram News Feed, etc.
-
-
-
- Leverage data from your website & data from FB Marketplace to specifically target users who intend to purchase a vehicle.
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- Designed for car dealerships, the retargeting data collected relates specifically to new and used vehicles.
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- The landing page experience is optimized: potential buyers are sent to your site’s vehicle catalogue page, Facebook Messenger, or an optimized page in the same format as Marketplace (“on-Facebook ads”).
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- Designed for car dealerships, the retargeting data collected relates specifically to new and used vehicles.
-
-
-
- The landing page experience is optimized: potential buyers are sent to your site’s vehicle catalogue page, Facebook Messenger, or an optimized page in the same format as Marketplace (“on-Facebook ads”).
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Our media directors can advise you on the best way to achieve or maintain the visibility that best suits your business within the Facebook ecosystem.
Our media directors can advise you on the best way to achieve or maintain the visibility that best suits your business within the Facebook ecosystem.
Our experts have been working with Facebook auto inventory ads for several years and we participated in a beta test with Facebook to launch the “on-Facebook ads” solution.
Our media directors can advise you on the best way to achieve or maintain the visibility that best suits your business within the Facebook ecosystem.
How to benefit from this change?
This change in access to Facebook Marketplace will inevitably reduce the inventory available to buyers. With less competition, this will be the perfect time to position yourself quickly and take your share of the market.
Don’t miss this chance to attract even more potential buyers:
1- Contact one of our media directors and define your personalized strategy.
2- Activate your auto inventory listings starting in August to give your account time to actively seek out potential buyers to target.
3- From September 13, you remain visible on the marketplace while your competitors who don’t want to advertise disappear from the platform.
4- Get ahead of the race!
1- Contact one of our media directors and define your personalized strategy.
2- Activate your auto inventory listings starting in August to give your account time to actively seek out potential buyers to target.
3- From September 13, you remain visible on the marketplace while your competitors who don’t want to advertise disappear from the platform.
4- Get ahead of the race!
