Programmatic Technologies
in the right place, with the right message.
Programmatix 360
Programmatic Technologies
Maximize your advertising budget!
Display your promotional content to web visitors who are the most likely to buy a vehicle in your dealership, thanks to programmatic technologies.
Maximize your advertising budget!
Display your promotional content to web visitors who are the most likely to buy a vehicle in your dealership, thanks to programmatic technologies.
The Programmatic by 360.Agency: What Is It?
The Programmatic by 360.Agency: What Is It?
Thanks to the technology of Fidelitix, the 360.Agency company specialized in retargeting, we use your potential customers’ web browsing data to target them with the right message, in the right place and at the right time.
Your dealership’s vehicles are strategically displayed on the websites they visit, day after day. This digital ubiquity enhances your brand image and stimulates sales. The power of programmatic comes from prospecting targeted audiences according to specific criteria and retargeting visitors who left your website.
Advertising Retargeting
Dynamic retargeting banners re-engage your visitors after they leave your website. The vehicles of your inventory for which they have shown interest remain constantly visible while they are browsing over a million websites. It’s a great second chance to convert!
Retargeting banners are synchronized in real-time with your inventory from XMS 360. It prevents you from promoting a vehicle already booked or sold. Retargeted visitors are automatically guided to available vehicles. There is no risk of interrupting the purchase intention of your potential customers.
Guide your customers toward your current inventory of new or pre-owned vehicles.
Turn visitors into buyers, even after they have left your website.
Stay visible and influential until the transaction is validated.
Display your dynamic banners on Facebook and more than a million websites.
Benefit from a great cost per thousand (CPM) and ROI
Prospecting
Mass Dissemination with the BANNER MACHINE
This exclusive technology developed by Fidelitix generates banners with your OEM offers and displays them on Canada’s most popular websites. It’s the perfect strategy to catch the attention of your potential consumers and make your dealership a key player on the web.
Step 1
Automatically retrieves OEM promotional data from XMS 360.
Step 2
Inserts the corresponding vehicles into the placeholders on your custom templates.
Step 3
Simultaneously generates hundreds of banners of all formats.
Step 4
Disseminate your offers in no time on our partner networks, Google and Fidelitix.
Targeted Prospecting
Your potential consumers are hiding all across the Internet! We can reach them by selecting specific criteria. To optimize your budget, we’ll show your OEM offers to the people most likely to buy a vehicle in your dealership.
We target your audience based on these three key factors:
- Geolocation: selects users who are near your dealership.
- Personalized audience creation: selects users according to your target market and sales objectives (age, gender, interests …)
- Observation of online searches for the competition’s vehicles which are similar to those currently in your inventory.
Display your dynamic banners on all digital devices in record time.
Attract the attention of potential buyers who do not yet know you.
Claim your co-op amounts.
Stay synchronized with monthly OEM offers.
Benefit from an advantageous ROI and CPM.
Powerful Broadcast Channels
Once we have created your banners and advertising videos, we share them with our partner networks, to give your dealership outstanding visibility on the web.
Thanks to Fidelitix, we disseminate your dynamic banners on more than one million partner websites with a very large audience: Narcity, Gas Buddy, Kijiji, Global News, The Weather Network…
After Google, YouTube is the second most-used search engine in the world! More than a million automotive videos are viewed every day. Thanks to programmatic, we can broadcast your advertising videos of OEM offers on YouTube to reach a diverse audience.
After Google, YouTube is the second most-used search engine in the world! More than a million automotive videos are viewed every day. Thanks to programmatic, we can broadcast your advertising videos of OEM offers on YouTube to reach a diverse audience.
Facebook advertising is one of the most profitable options for your car dealership. It targets users who have previously visited your website or who meet certain criteria. As a bonus, dynamic carousels display ads for your current vehicle inventory.
Display your promotions on web and mobile applications to reach even larger audiences with content that’s adapted for both devices and target consumers. Audio ads, pre-roll videos and dynamic banners are now available on thousands of popular apps like Spotify, Waze and much more.
Display your promotions on web and mobile applications to reach even larger audiences with content that’s adapted for both devices and target consumers. Audio ads, pre-roll videos and dynamic banners are now available on thousands of popular apps like Spotify, Waze and much more.