1,094 views
The quality of the user experience is what guarantees a website’s long-term success. With the constant goal of improving user experience, Google implemented new rules to prioritize certain websites in its search engine in May 2021. Core Web Vitals are the additional elements on which its algorithm is now based. Here’s what they are and how they can affect your website.
Core Web Vitals is based on three essential metrics that are added by Google to other well-known elements such as “mobile first” indexing and the use of HTTPS.
Elements on a page often move as content loads and displays on the screen. This can cause a lot of clicks in the wrong place. A good CLS score is 0.1 or less.
Calculating the time it takes for the largest piece of content to fully load. A good LCP score is 2.5 seconds or less.
The time that elapses between the moment the user performs an action (eg clicking on a button) and the time when the browser responds to this interaction. A good FID score is 100 ms or less.
If your scores for all three Core Web Vitals are higher than the benchmarks provided by Google, your position may drop slightly in its search engine. Rest assured that if you display the best possible response to a query, Google will continue to prioritize your website, because that is its primary goal. A page that is less complete, but with faster Core Web Vitals results would not be placed ahead of a page with rich content that offers a good user experience.
These new ranking factors do not override Google’s original ranking factors which are:
-
-
- the quality of unique content
- the domain authority
- external validation of reliability (external links)
-
We are committed to providing you with state-of-the-art websites, and we use two types of complementary tools to measure their performance.
Developed by Google, this software helps identify problems and lists recommendations for solving them.
This is Synthetic Monitoring.
Benefits:
-
- Control of test conditions.
- Can test the same scenario several times to better compare the results.
Globally recognized third-party software. The measurements are carried out continuously thanks to a JavaScript code inserted into each page that measures the loading times for each request.
This is Real User Monitoring (RUM).
Benefits:
-
- Analysis of actual site traffic.
- Continuous measurements.
- The results take into account all users, regardless of their browser, connection level, or location.
- Can capture human behaviour/events via performance data.
Field data is more accurate, as it reflects actual user experience.
We are committed to providing you with state-of-the-art websites, and we use two types of complementary tools to measure their performance.
Developed by Google, this software helps identify problems and lists recommendations for solving them.
This is Synthetic Monitoring.
Benefits:
-
- Control of test conditions.
- Can test the same scenario several times to better compare the results.
Globally recognized third-party software. The measurements are carried out continuously thanks to a JavaScript code inserted into each page that measures the loading times for each request.
This is Real User Monitoring (RUM).
Benefits:
-
- Analysis of actual site traffic.
- Continuous measurements.
- The results take into account all users, regardless of their browser, connection level, or location.
- Can capture human behaviour/events via performance data.
Field data is more accurate, as it reflects actual user experience.
Since Google implemented its Core Web Vitals metrics, 360.Agency has been constantly improving the results of its websites. Your websites are now even faster, more stable, and more responsive than ever!
Many providers properly optimize their websites’ home pages to give a certain impression of performance. However, the inner pages are not optimized! Yet this is where the bulk of the content is found that has a big impact on Core Web Vitals and other variables that Google pays close attention to. This strategy could be described as “camouflage”, and we don’t do this at 360. Agency!
The Google Tag Manager (or GTM) is often used to add external scripts: third-party widget, photo carousel, chat tool, navigation data measurement, web accessibility tool, etc.
On paper, GTM strongly affects your dealership website’s performance. According to the limits decided by Google, to obtain a perfect score, your site would have to be completely empty, without any sections or tools to slow it down. We would see the return of pixelated photos, because they are less heavy to load, less relevant text and content on the page for more speed, inability to communicate with modern tools, no transactional tools … in short, a disaster for your company!
As your dealership website’s primary goal is to help generate turnover, you will have to set some things aside to favour tools that will generate real conversions and make your website profitable.
Autotrader.ca, amazon.ca, and kijiji.ca are great examples of websites that perform very well without being perfect in terms of their Core Web Vitals.
The perfect website strikes a balance between the variables put in place by Google, and its overall ecosystem.
It is clear that a good user experience is not only about the results of Core Web Vitals. At 360.Agency, our approach has always been focused on the customer experience to help you capture as many opportunities and close as many sales as possible. It is with this goal at the forefront that we are constantly improving our websites.
Because we share this common goal with Google, our websites follow Core Web Vitals recommendations as much as possible. At the same time, we integrate tools to convert your users into buyers, despite the influence they might have on Core Web Vitals results.
