360.Agency

SEO: Understanding the impact of the google helpful content update
Posted on 360.Experts 1,902 views

SEO: Understanding the impact of the Google helpful content update

In September 2022, Google updated the way in which the content of a website impacts its ranking on the search engine. The main change is an algorithm that now tries to identify low-quality content, deemed useless, to penalize it. But the opposite is also true! In return, content judged to be relevant to users is …

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How to get the most out of your pre-owned inventory online
Posted on 360.Experts, 360.Success, Uncategorized 2,405 views

How to get the most out of your pre-owned inventory on marketplace and beyond

SOME OF YOU MAY BE NOSTALGIC OF YOUR PRE-OWNED VEHICLES FEED SHOWING UP ON MARKETPLACE. WE WANT TO SHOW YOU ALL THE POSSIBILITIES OF DYNAMIC AD CAMPAIGNS AND THE BENEFITS FOR YOUR DEALERSHIP. 1- VEHICLE SELECTION In your advertisements you can put forward the vehicles you want to see sold faster and make a specific …

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Your digital retailing tools in sync with your desking tool
Posted on 360.Products, 360.Success 2,238 views

Why your digital retailing tools need to work with your dealership sales tools to adapt to the needs of tomorrow’s consumers

Digital retailing platforms have developed a lot in recent years. Amidst the recent inventory shortage and pandemic, customer behaviours and expectations have also undergone significant change. A Google study showed that 66% of recent new-vehicle buyers expect more online shopping options since the COVID-19 crisis. With the growing popularity of online sales platforms on automobile …

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DOOH with Fidelitix
Posted on 360.Experts, 360.Partners 2,426 views

Are you familiar with digital display?

When it comes to introducing consumers to your brand, you're probably already familiar with digital advertising and billboards. But did you know there's a middle ground? Digital display combines the iconic flexibility of programmatic advertising with traditional billboard advertising to deliver your message to the right audience based on predefined criteria. The advantage of digital …

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Google Analytics 4 with 360.Agency
Posted on 360.Partners, 360.Partners 2,427 views

360.Agency drives you through the transition to Google Analytics 4

You've probably heard about the arrival of Google Analytics 4, more commonly known as GA4. It is a replacement for Universal Analytics (UA), the measurement tool that provides users and behavioural statistics on your website. UA has launched over 15 years ago, and this new iteration of Google Analytics is based on new technologies and …

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Ford Lincoln Canada Certification 360.Agency
Posted on 360.Partners 2,487 views

360.AGENCY SELECTED TO JOIN FORD CANADA’S DEALER WEBSITE CERTIFICATION PROGRAM

The performance of our solutions for car dealerships, our technological innovations, as well as our national bilingual coverage have all contributed to 360.Agency’s latest OEM partnership with Ford and Lincoln Canada. Various Ford and Lincoln stores across the country have already chosen 360.Agency for their digital solutions! Web best practices, market-leading technologies, user-centric design—everything is …

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Posted on Uncategorized 2,773 views

360.Agency is proud to have cycled from June 9th to 12th for the Grand défi Pierre Lavoie!

From June 9 to 12, the 360.Agency Cycles Régis team had the chance to participate one more year in the Grand défi Pierre Lavoie, a fundraising event that counts 1075 cyclists and 800 volunteers. In 2019, the foundation distributed $3.4 million in scholarships and grants to support research on orphaned hereditary diseases and projects promoting …

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360.RDV : The advertising event
Posted on 360.RDV 2,249 views

360.RDV: the first edition of our event dedicated to advertising

On June 7, 2022, our first 360.RDV event took place: a conference day dedicated exclusively to advertising and to the latest marketing trends. The goal: for automotive dealerships to maximize the ROI of their advertising strategies. The perfect opportunity for our clients to meet different advertising experts at 360.Agency (community managers, SEO specialists, media directors, …

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