Author: 360.Agency

This past November, 360.Agency became one of the three official Canadian suppliers of the new Volkswagen dealer website certification and digital advertising program. This program has been specially designed to help Volkswagen dealers implement a best-in-class digital strategy and offer an unparalleled customer experience. This past November, 360.Agency became one of the three official Canadian …

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On Friday, May 25, Louis-Yves Cloutier will be among speakers invited to this year’s C2 conference to share his vision of the transformation of automotive retailing in North America. See Louis-Yves Cloutier's profile On Friday, May 25, Louis-Yves Cloutier will be among speakers invited to this year’s C2 conference to share his vision of the …

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Big Data + Connected Devices = A New In-Store Shopping Experience360.Agency, through its subsidiary Fidelitix, has just acquired the Montreal start-up Reatinos, to offer consumers a new in-store shopping experience that is personalized, immersive and fun. Big Data + Connected Devices = A New In-Store Shopping Experience360.Agency, through its subsidiary Fidelitix, has just acquired the …

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BIG NEWS!It is with great pride that we announce the official launch of our group of companies: 360.Agency. 5 companies = 1 agency 360.Agency is dedicated to your car dealership’s successIn the past 7 years, many companies have come together to actively participate in the success of car dealerships. For the sake of clarity and …

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Louis-Yves Cloutier, Consultant Auto’s president and co-founder, wrapped up the conference by reiterating the importance of a successful purchase experience for every customer, and the need for open and honest dialogue, a major consideration for today’s consumers. He also reminded the audience that consumer preferences are in a constant state of flux but that change …

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The biggest challenge of any business in a hyper-competitive market like the automobile industry is undoubtedly customer engagement. Engagement was the topic of conversation this past Wednesday, October 19th at Google’s Montreal offices, where more than 50 dealers took advantage of an exclusive invitation to attend Consultant Auto’s Think Auto conference, in partnership with Google. In the …

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The discussion on engagement, the overarching theme of the day, continued with Marc-André Allaire and Benoit Chiasson, the Media director and Vice-president of media and marketing, respectively, at Consultant Auto. The key message: times are changing. No longer will a simple “Contact Us!” form on a dealer’s website generate excitement, let alone sales. Purchasing a …

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What best practices in advertising strategy will help you reach potential buyers? That was the theme of the case study presented by the day’s third speaker, Patrick Tapp, CEO of Fidelitix. “We know that 61% of customers planning to purchase a vehicle are between the ages of 18 and 44,” said Tapp. “How then, do we effectively communicate with …

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