He also reminded the audience that consumer preferences are in a constant state of flux but that change is not something to be intimidated by.
Never underestimate a customer walking into your dealership. He or she is already armed with the spec sheet of the vehicle in mind, from preferred colour to choice of available options. He’s seen the video. She’s fully aware of the price she has in mind and is prepared to negotiate. All these steps are a direct consequence of the internet. Showroom 360 is Consultant Auto’s integrated solution that seamlessly connects your website and your showroom with a full 360 back to your website.