= A New In-Store Shopping Experience
Recognize and welcome clients by name when they enter the dealership;
Know about their last test drive and their impressions;
Being aware that the gentleman is more interested in his family’s safety while driving than the car’s engine, or that the lady prefers knowing that the vehicle can accommodate all her children’s sporting equipment;
Provide immediate answers to client questions in the form of fun, educational, or informative animations by simply pointing their phone at a poster, sticker, or part of the vehicle;
Offer clients discounts on products of interest, adapted to their buying cycle, directly on their mobile devices.
This collaboration will make it possible to know more about future buyers and deliver targeted sales pitches based on their profile, tastes and interests. Dealers will broaden their ways of engaging with their customers throughout their purchase cycle or life of a vehicle.
Louis-Yves Cloutier, President & Co-Founder of 360.Agency
We are convinced that these connected devices will be an integral part of our lives in the near future and that user interactions will occur naturally and transparently.
Patrick Tapp, President & Partner of Fidelitix
In the United States, Amazon recently launched the first physical store that is entirely self-serve, without cashiers;
Disney amusement parks offer their visitors connected bracelets that act as hotel keys, credit cards, and more to offer a personalized experience and anticipate visitor needs;
Samsung has announced that by 2020, all its home appliances will be connected to the internet.