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DESCRIPTION

Ready to make a lasting impact within a dynamic and innovative company? Join the team at 360.Agency! We specialize in creating web and marketing solutions tailored to the automotive industry.

Our organization is constantly evolving and continuing its transformation toward an AI-first model, where technology and automation are used to support teams, improve operational efficiency, and allow everyone to focus on higher-value initiatives for both our clients and the company.

The Director of Talent & Culture we are looking for acts as a true strategic business partner to leadership, going beyond traditional HR frameworks. This role plays a key part in the organization’s evolution by contributing to overall performance, team effectiveness, and ways of working.

We are seeking someone who thrives in a fast-changing environment, is comfortable navigating complex situations, and is motivated by the opportunity to make a concrete and measurable impact on the organization. The ideal candidate has strong analytical skills, a solid business mindset, and a modern HR approach focused on efficiency, continuous evolution, and innovation.

If you are driven by strategic challenges, organizational optimization, and the opportunity to directly contribute to the company’s transformation — this role is for you.

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MAIN TASKS AND RESPONSIBILITIES

Strategic Partner to Leadership

• Act as a strategic HR partner to the VP of Finance and executive leadership team on matters related to organizational structure, workforce planning, and team development
• Lead organizational transformation projects, including role evolution, integration in a growth context, and continuous improvement initiatives
• Support leadership in evolving teams and ways of working according to business needs and different growth phases
• Identify automation and process improvement opportunities to support organizational efficiency and employee experience
• Produce analyses and recommendations grounded in business logic, including payroll-to-revenue ratio, productivity, cost-per-hire, and retention of key talent

AI-First Transformation & Organizational Productivity

• Lead the evolution of HR processes toward more efficient and automated practices, including recruitment, onboarding, performance management, payroll, and benefits
• Identify, implement, and encourage adoption of AI and technology tools that simplify administrative tasks and support both HR and operational teams
• Collaborate with VPs and managers to map team processes and identify opportunities for evolution and continuous improvement
• Help foster an organizational culture that embraces innovation and the use of AI tools to improve team efficiency

Organizational Performance & Accountability

• Develop HR objectives and KPIs aligned with the organization’s business priorities
• Implement mechanisms and metrics that support managers in improving team performance, engagement, and efficiency
• Proactively identify and develop high-potential talent to support growth and organizational continuity
• Deploy structured feedback tools (pulse surveys, stay interviews, performance reviews) to provide clear visibility into organizational health and employee experience

Advisory Role & People Management

• Advise and support managers through performance discussions, team reorganizations, and complex employee situations
• Manage investigations, conflicts, and employee matters with professionalism, responsiveness, and sound judgment
• Ensure compliance with applicable laws and regulations (CNESST, Law 25, the 1% training law, Quebec/Ontario/BC labour standards)
• Oversee payroll, benefits, and relationships with external HR partners

Talent Acquisition & Development

• Maintain a workforce plan aligned with strategic priorities and company growth needs
• Lead a talent acquisition strategy focused on quality, efficiency, and cultural fit
• Support managers in developing career paths and training plans centered on strategic competencies, including AI tools