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Download the Performance Study of FORD websites in Canada

FORD WEBSITE PERFORMANCE STUDY Download this free in-depth study evaluating the performance of 162 FORD dealer websites in Canada. We hope you'll find it useful in improving your website's performance and staying competitive in the automotive industry. The study, sponsored by Netmedia 360 and conducted between April and August 2023, is based on a thorough …
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Free Government Certification for 360.Agency Clients!

During the recent CCAQ Summit meeting, a major concern was raised: the establishment of professional standards to regulate best practices within your dealerships. In response to this demand, the Quebec government, through its Sectoral Committee on Labor (CSMO-auto), has implemented a comprehensive online training program (accreditation in dealership). >> Learn more about CSMO After workplace assessment, …
Timeline 8 month

A look back on 8 months of innovations

Dear Dealers, At 360.Agency, the past 8 months have been particularly prolific in terms of innovations and new services aimed at assisting our clients in their goal of engaging more new and used vehicle buyers. In 2023, 360.Agency has decided to focus on 2 main areas: - Product Innovation - Dealer Customer Experience In case …

Understanding Bill 25: Philippe-Antoine Laurence Explains New Privacy Rules

Philippe-Antoine LaurenceVP Technology and Privacy Officer - 360.Agency Data protection is at the forefront of our concerns, and staying informed about the latest regulations is crucial. That's why our Vice President of Technology and Privacy Officer, Philippe-Antoine Laurence, is here to explain Bill 25 and the critical steps to remain compliant. He also provides practical advice …
GA4 insights

Expert Tutorial by Carine Masse: Unleash the Full Potential of Google Analytics 4 for your Dealership.

Carine MasseVP Advertising Operations - 360.Agency The arrival of Google Analytics 4 has profoundly transformed our approach to website analysis. The changes to the data to be considered may initially seem complex to master. However, Carine Masse, Vice-President of Advertising Operations at 360.Agency, offers you an easy-to-follow, transparent guide to the new perspectives offered by …

Google Analytics 4: what changes for your dealership?

In an effort to better reflect the new reality, Google has decided to change the way it measures your website’s performance by moving from Universal Analytics to Google Analytics 4 (GA4). As a result, since July 1, 2023, we’ve had to contend with a radical upheaval. As a Google Partner, the 360.Agency teams have been …

Bill 25 and data privacy: what’s at stake for your car dealership?

The concern for the confidentiality of private data on the Internet is not new, but it is taking on an increasingly important role in the day-to-day life of companies across the country. Canada has been a forerunner in data privacy management, notably since the adoption of Canada's anti-spam law a few years ago.  Today, the …
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360.Agency selected as a Certified Vendor in the Toyota & Lexus Canada Dealer Digital Solutions program

360.Agency is proud to have been selected by Toyota Canada as well as by Toyota and Lexus Dealers across the country as a Certified Website and Digital Advertising Vendor in the Toyota Canada Dealer Digital Solutions program! The Toyota and Lexus Dealer Digital Solutions (DDS) program has been specifically designed to support Canadian dealers in …