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360.Agency’s CEO, Louis-Yves Cloutier was a selected panelist and speaker at the Automotive News Canada Congress on Thursday, February 13th, 2020 in Toronto.
In his speech, he highlighted the importance of online sales for today’s consumer, and ways for dealers and industry professionals to bring their sales online.
360.Agency’s CEO, Louis-Yves Cloutier was a selected panelist and speaker at the Automotive News Canada Congress on Thursday, February 13th, 2020 in Toronto. In his speech, he highlighted the importance of online sales for today’s consumer, and ways for dealers and industry professionals to bring their sales online.
The time is not for questioning, but for integrating and adapting. It is no longer a question of whether people will be ready to buy their vehicle online: many consumers have already taken the plunge! More than 40% of car buyers will be millennials this year. This population in their early thirties is already used to shopping online for everything, from shoes to groceries.
It is a natural progression to apply this consumption trend to the automotive field, explained Louis-Yves Cloutier. However, there is one subtle distinction: even if many consumers start their research online, they still finalize 95% of their purchases at the dealership. The real challenge for dealers lies in offering a seamless transition between online and offline that is transparent for the consumer and inspires confidence — too many dealers still lack integrated systems today.
“Consumers today have choice, and choice stands for revolution.” L-Y. Cloutier
Nearly 400 industry professionals were present in Toronto. After several inspiring speeches, all gathered around the panel of retail experts including our CEO, to discuss topics such as:
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- The impact of digital retailing on dealership business
- The difficulties of finding talent in the context of full employment
- The electrification of automobiles and the resulting challenges
- Technological challenges related to autonomous vehicles
> Read the article in Automotive News Canada about Louis-Yves Cloutier’s presentation
