How to Increase Conversions with Vehicle Promotions

Did you know that there are over 33,000 new car retailers in North America, including over 3,600 in Canada*? So, how do you stand out from the competition and get your visitors to convert on your website? Offer them an assortment of promotions to interest and attract them to your dealership! Find out how using vehicle promotions on your website can help you convert more visitors into buyers.

Comment augmenter vos conversions avec les promotions automobiles ?

Promote OEM offers on your website

OEM vehicle promotions

While it’s easy for consumers to discover the various promotions offered by specific brands on manufacturers’ websites, these marketing offensives should also be visible on your dealership’s platforms. Integrate these  OEM promotions on your website as quickly as possible in order to take full advantage of them — the earlier, the better!

This is where our experts come in. At the beginning of every month, our experienced digital media teams update OEM promotions on your website. As soon as a manufacturer launches a new campaign, our team will make sure it appears on your website within 72 hours.

360.Agency affiche vos promotions automobiles en moins de 72 h
CONVERSION 360_OEM promotion_360.Agency

Special programs

Special OEM programs target a specific demographic, such as first responders, students, military personnel, etc. Using these special programs is a great way to generate new customers because by creating an offer that is exclusive to them, they feel privileged and more inclined to take advantage of it before it ends.

OEM special promotions

Display your unique in-house promotions

Event promotions

These marketing offensives generate very significant savings for the consumer. They are generally themed, marking a specific period such as the end of a season or year, or to announce the arrival of a model. Special promotions surrounding an event, such as Black Friday, are also very popular, due to their effectiveness.

These offers are often used to clear inventory, to announce the arrival of new models, or to promote your after-sales services such as repairs or tire changes.

Promotions with a personalized and modern design help give your dealership unique visibility and set you apart from your competition.

4 Reasons to Organize Virtual Private Sales for Your Dealership_360.Agency

Targeted virtual private vehicle sales

Another type of personalized promotion focuses on virtual private sales events. Thanks to these offers, you target your customers corresponding to specific criteria identified in your CRM 360, such as those who are reaching the end of their lease, potential buyers who have registered via a newsletter or a landing page, etc. These privileged consumers then benefit from an exclusive offer that helps to build loyalty to your brand in addition to helping you clear your inventory!

CONVERSION 360_private sales_360.Agency

Take the lead with 360.Agency

Our experts know how to harness the power of promotions to attract consumers to your dealership and help you convert more buyers. Putting your trust 360.Agency means that:

      • 360.Agency creates your high-quality, exclusive, and effective ads according to your manufacturers’ specifications.
      • We produce your monthly OEM ads within 72 hours, allowing you to target your consumers as early as possible.
      • Your promotional platform is connected to and automatically integrated into your CRM 360. When your prospects interact online (on Facebook, on your website, etc.) their activity and information are added to the CRM, creating leads in one click.
      • You have access to a team of experts specializing in creating and integrating promotions on your website. This turnkey service ensures that we take charge of your campaigns to let you focus on your ultimate goals: customer service and sales.
      • You communicate seamlessly with our digital advertising campaign service or our community management service for better conversion rates and online visibility.
OEM, personalized, event promotions ... The various automotive promotions available to dealers are powerful conversion tools. Each of them target sales with a specific strategy to be truly effective. 360.Agency is there to support you every step of the way, from creation to publication, depending on your marketing strategy and business objectives.
OEM, personalized, event promotions ... The various automotive promotions available to dealers are powerful conversion tools. Each of them target sales with a specific strategy to be truly effective. 360.Agency is there to support you every step of the way, from creation to publication, depending on your marketing strategy and business objectives.

DASH 360

Access the results of your digital activities, anytime! Monitor your digital performance regularly for faster and more efficient decision-making at your dealership.

DASH 360_mesurez impact de votre publicité_360.Agency

*Sources:
https://www.statista.com/topics/3594/auto-dealers-in-the-us/
https://www.statista.com/topics/3594/auto-dealers-in-the-us/20the%20number,light%20vehicle%20dealerships%20in%20Canada.

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