Chances are good that you are reading this article on your mobile device. Several studies prove it, most people now use their mobile device when browsing the web. That means that more than one in two potential customers is looking for information using their smartphones. Moreover, this percentage will continue to increase.
According to an article published on Nasdaq’s website, 28 percent of web users are on mobile when buying a product. There is nothing more to add, mobile functionality is of paramount importance for any company that seeks to reach customers online.
Most companies are aware of this new reality and therefore, have added a mobile version of their website to their digital strategy. The problem is that this mobile site is often an afterthought, poorly optimized, and in no way capable of following this growing trend.
You have put a lot of effort in developing and creating your business website. If you do not put the same effort into creating your mobile site, you have to rethink your strategy and priorities.
First, know that it is possible to evaluate your mobile site with a free tool offered by Google.
This tool will allow you to determine where there is room for improvement.
Thereafter, you can implement various strategies to build the value of your mobile site and ensure its performance.
Geofencing can target potential customers close to your location using GPS location.
Mobile apps can be installed on the device and provide quick access to your products, a quick way of buying these products, and more.
You probably have a desktop advertising strategy, it’s now time to apply the same strategy to mobile ads in order to make sure you have a presence when users are browsing on their smartphones or tablets.
No doubt, a modern business will have a clear and effective mobile strategy. The mobile team at Consultant Auto can help you get it off the ground!