360.Agency • Articles concernant : COVID 19

April 28, 2020April 29, 2020

1,672 views

COVID-19 Accelerates the Automotive Industry’s Digital Transformation

This week, 360.Agency’s President, Louis-Yves Cloutier, wanted to address Canadian car dealers in person. In this video, he outlines the positive side for dealers facing new situations due to COVID-19. Watch now and find out more about the upswing in traffic, consumers' optimistic outlook, useful tools and the evolution of the automotive industry. Sources: data …

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COVID-19: Don’t Make the Mistake of Stopping Your Google ads Campaigns!

April 20, 2020April 22, 2020

2,385 views

COVID-19: Don’t Make the Mistake of Stopping Your Google ads Campaigns!

The drop in activity caused by COVID-19 forces dealers to make strategic choices to keep dealerships ahead of the race. Have you ever thought about stopping your Google ads campaigns to reduce your expenses? After all, your dealerships are closed to the public and your staff is partially or totally unavailable. However, this is not …

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April 16, 2020April 16, 2020

1,813 views

Thursday, April 16th: A Good Week for Car Dealers

After a quiet Easter weekend, the situation changed for the better on Monday, particularly for certain regions. Car dealers are gradually resuming activities, and the signals are clear. The statistics don't lie and we see several encouraging signs. Let's go through the statistics from the past few days. Quebec Comes Out of its Shell Quebec …

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April 9, 2020April 20, 2020

1,807 views

Customer testimonial: “A great, supportive, and dynamic team!”

We love receiving testimonies from satisfied clients, especially during this time of social distancing. The advent of COVID-19 means that staff started teleworking and we rolled up our sleeves to make sure that all our dealer clients benefit from the same efficiency and support as usual, despite an unprecedented situation, which brings its share of …

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April 9, 2020April 9, 2020

1,832 views

Consumer Trends After 4 Weeks of Social Distancing

We have just finished the 4th week of social distancing. Quebec and Ontario implemented measures on March 12 and with the rest of the provinces following suit, traffic is now stabilizing across Canada. It constantly fluctuates at around 65% of the pre-COVID-19 period, with the Maritimes and Ontario slightly more active than the rest of …

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2020-04-header-9 Best Practices for Dealerships During the COVID-19 Crisis-EN

April 6, 2020April 14, 2020

2,168 views

9 Best Practices for Dealerships During the COVID-19 Crisis

COVID-19 is now present in our daily lives, forcing people to change how they shop, while businesses are trying to adapt to this new reality. For dealerships, establishing an online presence is more important now than ever. Know that you can count on our support to implement these best practices to be during the COVID-19 …

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April 3, 2020April 3, 2020

2,118 views

Friday, April 3rd: The Quality of Opportunities Prevails Over the Quantity

It has been nearly a week since our last update, and in this time trends have emerged. We can now compare the strategies of our dealers between the end of March and the beginning of April. Traffic has been stable for Canadian consumers, at about 65% of the traffic of our baseline week, Tuesday, March …

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March 27, 2020March 27, 2020

1,747 views

Friday, March 27, 2020: traffic and Advertising Investments

Dear Client, We hope this message finds you in good health and morale. As you may be starting to get used to our updates, I would like to share information about dealership websites’ performance across Canada as well as other relevant data. Decreased Traffic but Customers Are Still Online Canada has seen a 32% drop …

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