Creating Content for Social Media

So you just created a social media page, now what? Well, you now need to attract followers and fans and keep them intrigued with your content. Writing content for social media may seem overwhelming as you are faced not only with the challenge of what to say but how to say it as well. Not to worry, creating great content is easier than you think!

1. Identify your audience:
The first step is to get to know your audience.
There is a very big difference between a post that is directed towards an established businessman and one that seeks to attract the attention of a laidback university student.

You have to know if you are targeting an audience that is interested in the season’s latest fashion trends or if your audience is looking for more serious content. Whoever your target may be, the key is to figure that out from the start so you can develop and create content that will appeal to the right followers and fans.

This may seem like a given, but many companies struggle with identifying their audience. They post a wide range of content on social media that is more or less directed to their audience. On the other hand, you are the one that knows your audience best! Think of your clients, or if you are a media company, think of the content that tends to work well. What you do as a business has worked with your clients, so the trick is now to apply that same content to social media.


2. Find your voice:
Now that you know your audience, what tone should your content take? Of course the way you write your posts goes hand-in-hand with who you will be targeting because, as mentioned, different targets will be interested in different content.

That said, you have to keep things light! Always remember that your tone should be fun and friendly, like you are talking to someone you know well. Another way to look at it is that your content should take on a conversational form and be easy to understand. It should also be entertaining. Again, think of social media followers as your friends. We are really talking here about a tool that can bring out your true colours so use this to your advantage.

3. Create engagement:

Although tone is a very important aspect to ensure that your posts appeal to your followers, interacting and engaging with your followers is just as important. Yes, you want to educate your followers and you will be tempted to simply throw information at them, but this is not what your fans are always looking for. You want those that follow your page to be engaged with your content and be willing to interact with you. Give your fans a reason to check out your article or video! Don’t just simply produce posts talking about a sale or promotion, instead have people engage by sharing your post or picture in order to receive a 10% discount on their next purchase.

Target audience, check! Fun tone, Check! Engagement, check! So what’s next? Well, there’s still one more thing! Focus on what your main point is and don’t elaborate on unnecessary details. Think of how many tweets or newsfeed pictures people go through on a daily basis, why would someone stop and check out your content over another? Let’s be honest, no one reads that dragged-on Facebook post or that extra long tweet with a link to the extended version of the text! Think attention-grabbing news headline! Make your post stand out by attracting your audience’s attention quickly, and remembering that you will not have their eyes for very long; so make the best out of it!


Well looks like you’re ready to put some content on your social media pages! Just remember, having a follower base means these people are interested in you, so no matter the strategy or style you decide on it should reflect who you are.

Happy writing!


One Reply to “Creating Content for Social Media”

  1. Great article with relevant points! With the mass amount of information and ideas floating around the internet, it is important to be unique and engage a specific target audience. The better you know who is visiting your site, the more effective you can be to cater specfic content which pertains to their curiosity and needs. Definitely one of the primary steps to having a successful online web presence!

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