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In our latest update about Canadian dealership website traffic statistics, we announced that the CHAT 360 service will be 25% off for the remainder of 2020.
After subsidizing the use the CHAT 360 service for the months of April and May 2020, we have seen a drastic leap in the conversion rate and the quality of interactions with consumers. CHAT 360’s effectiveness for providing 24/7 online chat, made us want to allow as many dealers as possible to equip themselves with this tool, which fits so well into an online shopping strategy of consumer engagement and reduced spending.
We would like to share some statistics with our readers and clients demonstrating the performance of CHAT 360, the quality of the conversations, and a high return on investment.
The Efficiency of CHAT 360
Our CHAT 360 service allows you to keep in touch with your customers on your website, 24 hours a day, 7 days a week.*
We only include useful conversation, those where our agents were able to provide information deemed relevant to the user. The quality of the exchange is at the heart of CHAT 360. Our agents proudly represent each of the dealers and ensure that each conversation is unique.
Even when an opportunity is not directly generated, we firmly believe that a positive interaction will have a beneficial effect for the retailer.
Unmatched Performance
Taking the time to establish good contact naturally leads you to perform above average.
The average conversion into opportunities reached 56% in April for all CHAT 360 users. More than half of the time the dealer received a sale or a service lead for each productive conversation. Two-thirds of all the opportunities generated during this same period were for new or used vehicles sales.
We analyzed the results of our dealers who use CRM 360 in conjunction with CHAT 360 to examine the sales opportunities being created. Because CHAT 360 integrates with our suite of CRM Pro 360 applications, it was easy for us to identify sales directly generated by an opportunity created by one of our agents. The average sales on opportunities has been 17%** since the start of the year. This figure will tend to increase, given that it takes into account opportunities generated in the past few days that are still being processed.
Excellent Return on Investment
With CHAT 360, you benefit from an incomparable return on investment.
In many cases, the cost of the service can be absorbed entirely by car sales opportunities, with an average cost per opportunity of approximately $19 for our customers during the month of April. While cost-per-opportunity is difficult to guarantee, 90% of CHAT 360 users have a Cost Per Lead (CPL) of less than $30. This calculation does not take into account the positive impact of being available 24/7 for your customers and the engagement that emerged from our conversations.
Take advantage of the 25% discount until the end of 2020 on CHAT 360 to put your dealership back on the road to success!
We would like to thank all the dealers who trust the services of 360.Agency to support them in their recovery.
Louis-Yves Cloutier
CEO and President
* The service is not available on December 25, January 1 and July 1.
** Results obtained by combining all the dealers using CRM 360 to manage their sales opportunities and using the management practices implemented by the team of BDC 360 consultants.
