Category: 360.Experts

After a quiet Easter weekend, the situation changed for the better on Monday, particularly for certain regions. Car dealers are gradually resuming activities, and the signals are clear. The statistics don't lie and we see several encouraging signs. Let's go through the statistics from the past few days. Quebec Comes Out of its Shell Quebec …

Continue reading "Thursday, April 16th: A Good Week for Car Dealers"

We have just finished the 4th week of social distancing. Quebec and Ontario implemented measures on March 12 and with the rest of the provinces following suit, traffic is now stabilizing across Canada. It constantly fluctuates at around 65% of the pre-COVID-19 period, with the Maritimes and Ontario slightly more active than the rest of …

Continue reading "Consumer Trends After 4 Weeks of Social Distancing"

It has been nearly a week since our last update, and in this time trends have emerged. We can now compare the strategies of our dealers between the end of March and the beginning of April.  Traffic has been stable for Canadian consumers, at about 65% of the traffic of our baseline week, Tuesday, March …

Continue reading "Friday, April 3rd: The Quality of Opportunities Prevails Over the Quantity"

Dear Client, We hope this message finds you in good health and morale. As you may be starting to get used to our updates, I would like to share information about dealership websites’ performance across Canada as well as other relevant data. Decreased Traffic but Customers Are Still Online Canada has seen a 32% drop …

Continue reading "Friday, March 27, 2020: traffic and Advertising Investments"

So many events have occurred in such a short time!  Since our update last Friday, things have changed drastically. In this update, I will walk you through the statistics we have observed on the close to 1000 websites we manage. In addition, I will offer you our perspective on some of the best practices that …

Continue reading "Tuesday, March 24, 2020: Are Vehicle Sales on Pause?"