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Today, video is the advertising strategy that generates the biggest impact. Direct, attractive and dynamic, it plays a key role in the consumer’s purchasing decision. According to several studies, if he likes a video, it increase his purchase intention by 97% *. Let’s take a look at some numbers of video advertising in the automotive industry.
70 %* of people say that the video positively influenced their image of a vehicle brand
65 %* say they discovered a vehicle they did not consider through a video
53 %* watch online videos to refine their options before buying a new vehicle
61 %** of car buyers are aged 18-44 and now consume advertising via Web media (YouTube, news sites, social networks …) rather than traditional advertising (TV, newspapers …). Your advertising strategy must adapt to this market share. But how?
When we think about video, we think about YouTube. Did you know that 1 million automotive videos are seen every day? This is the right place to start! And to stand out, go the extra mile by choosing our bespoke video advertising solutions. Tailored to your needs, with high-quality and at an affordable price, they will increase your visibility!
Facebook is today an essential platform for video broadcasting! Still, automotive video advertising is not yet widespread on the most popular social network in the world… Start before the competition and grab the market! With our video advertising solutions, display your monthly promotions dynamically and effectively on Facebook.
When we think about video, we think about YouTube. Did you know that 1 million automotive videos are seen every day? This is the right place to start! And to stand out, go the extra mile by choosing our bespoke video advertising solutions. Tailored to your needs, with high-quality and at an affordable price, they will allow you to increase your visibility!
Facebook is today an essential platform for video broadcasting! Still, automotive video advertising is not yet widespread on the most popular social network in the world… Start before the competition and grab the market! With our video advertising solutions, display your monthly promotions dynamically and effectively on Facebook.
This powerful advertising tool allows videos to be posted on other websites visited by consumers, such as news sites, The Weather Network, etc.
With the expertise of Fidelitix, our advertising and digital positioning partner, you reach a targeted Web audience at the right time, in the right place and with the right message.
You target potential customers close to you
You increase your visibility in a defined area around your dealership
You enjoy extended reach on thousands of websites
You benefit from CPC optimization (Cost Per Click)
You define your advertising strategy thanks to the frequency cap
You access Premium sites and can target or exclude specific websites
At 360.Agency, we are experts in digital advertising. Adapted to your needs and your image, our services will allow you to propel your dealership with video advertising without worrying about anything!
* https://valerialandivar.ca/42-chiffres-limportance-de-video-2017/
** Think Auto 2016
