The 2016 edition of the Montreal Auto Show officially kicked-off this past January 14th with of course, the much anticipated pre-show fundraiser event.
Now one of January’s most “happening” events in the city, this philanthropist evening reserved exclusively for guests who are involved directly in the automotive industry is popular for its prestige fundraising gala and the excitement of discovering the newest releases to premiere at the auto show. The event rolls out in an atmosphere and ambiance filled with gourmet cocktails that are not to be missed. Several members of the 360.Agency team were a part of the evening including members from SolutionsMedias 360, ConsultantAuto 360 and Humanify 360.
Since its start in 2005, the event, presented by Corporation des concessionnaires d’automobiles de Montréal, has raised more than $5.4 million. It is an honour and a privilege to participate in this event in the automotive industry year after year. We are particularly proud to have participated in this type of solidarity which this year raised a record of over $700,000 for renowned hospital foundations in the Greater Montreal area which include Sacré-Cœur hospital, the Cardiology Institute, the CHUM, Pierre-Boucher hospital and Santa Cabrini hospital. In total, more than 4.7 million dollars have been raised for this cause over the years.
It was a memorable evening with the sound of jazz music playing and the who’s who of the automotive industry present. We took advantage of the night to take some pictures of the cars!