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Who? Motor Illustrated tackles the wide world of automotive with unique content for a diversified audience. It is currently the fastest growing automotive website in North America.
What? A website that talks about automotive with high speed expertise. A team of expert journalists with years of experience brings you the latest news and approches new vehicles in a variety of angles to provide readers with the exact the information they seek.
How? With hundreds of test drives every year, multiple new vehicle launches, complete auto show coverage from around the world and timely breaking news about the vehicles people want to know about.
Who is Motor Illustrated for?
Motor Illustrated is for everyone really. We cover breaking news and every single auto show for those who want to stay up to date with everything happening in the automotive world, but we also publish reviews, comparisons, and new vehicle first drives for readers who are in gathering information about their next vehicle.
We also know how overwhelming the automotive world can be. If you’re in the market for a new vehicle but know nothing about cars in general, it can be difficult to know where to start. We like to think that Motor Illustrated is the perfect place to start.
What makes Motor Illustrated better than other websites on the market?
It goes back to what I just mentioned. We don’t just review a car and move on. Our new vehicle pages contain a host of articles that break down the vehicle in a variety of ways that answer the questions new vehicle buyers have.
Not only do we review over 150 cars every year, but we break down each vehicle in a variety of ways. For example, you can read a detailed review on a specific vehicle, or you can check out one of our “5 Questions Answered” or “Should You Buy?” articles to get more direct, to-the-point information.
We also provide comparisons that quickly tell you how one particular model differentiates itself from its direct competition in areas readers want to know about, like fuel economy or interior space. If you want to watch a video about a specific model, chances are we have it.
Moreover, we have members on our team that have actually sold cars in dealerships in the past. I feel that that provides a distinct advantage in the way we bring the information to the reader, and what information we focus on.
Who is Motor Illustrated for?
Motor Illustrated is for everyone really. We cover breaking news and every single auto show for those who want to stay up to date with everything happening in the automotive world, but we also publish reviews, comparisons, and new vehicle first drives for readers who are in gathering information about their next vehicle.
We also know how overwhelming the automotive world can be. If you’re in the market for a new vehicle but know nothing about cars in general, it can be difficult to know where to start. We like to think that Motor Illustrated is the perfect place to start.
What makes Motor Illustrated better than other websites on the market?
It goes back to what I just mentioned. We don’t just review a car and move on. Our new vehicle pages contain a host of articles that break down the vehicle in a variety of ways that answer the questions new vehicle buyers have.
Not only do we review over 150 cars every year, but we break down each vehicle in a variety of ways. For example, you can read a detailed review on a specific vehicle, or you can check out one of our “5 Questions Answered” or “Should You Buy?” articles to get more direct, to-the-point information.
We also provide comparisons that quickly tell you how one particular model differentiates itself from its direct competition in areas readers want to know about, like fuel economy or interior space. If you want to watch a video about a specific model, chances are we have it.
Moreover, we have members on our team that have actually sold cars in dealerships in the past. I feel that that provides a distinct advantage in the way we bring the information to the reader, and what information we focus on.
In 2019, Motor Illustrated has big plans!
The site launched in early 2018 and has outpaced our expectations for growth and popularity every month. This year, we want to focus even more on how we can diversify and simplify the incredible amount of information available to automotive enthusiasts and consumers alike.
In the end, readers will gravitate to a specific site because of the quality of the content, how enjoyable it is to read, and whether or not it answers questions they have. We write over 300 articles a month on the site, but each article begins and ends with those questions: Is it well-written, is it fun to read, and does it answer a question.
We also want to bridge the gap between the consumer and the dealership this year. We want to dive deeper into the process of actually buying the car the reader decided was right for them. We want to speak with dealers and get their side of the process, and connect them with customers in a way no other site can. I’d like to say more, but let’s just leave it at for now. Big things are definitely coming in 2019, so stay tuned!
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