360.Agency

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Strategies and Best Practices for a Successful Reopening – video

While dealerships across the country are finally reopening after being closed for months, we continue to bring you the latest industry trends since the start of the pandemic.  What’s more, listen to our President discuss strategies and best practices to put into place in order to respond to the changes in consumer behaviours and expectations …
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CHAT 360: Support for Post-COVID-19 Recovery

In our latest update about Canadian dealership website traffic statistics, we announced that the CHAT 360 service will be 25% off for the remainder of 2020. After subsidizing the use the CHAT 360 service for the months of April and May 2020, we have seen a drastic leap in the conversion rate and the quality …

COVID-19: Are auto buyers turning to new technologies?

How are car buyers reacting to the COVID-19 crisis? Are they really turning to technology to make purchases? Read on to find out about some very encouraging statistics. Purchase Intentions Remain Steady There is some good news for dealers! The majority (52%) of potential Canadian auto buyers who planned to buy a new car prior …

Impact of Content Strategies on Organic Traffic During COVID-19 [Case Study]

A recent study conducted by NetMedia 360 highlighted the impact of implementing an SEO and content strategy on dealership organic traffic. The study observed the changes in organic traffic for dealerships that had either the National Package or the SEO Complete package, two content and SEO packages offered by 360.Agency. A recent study conducted by …
Selling cars online during COVID-19

Selling cars online during COVID-19 is possible!

Interview with Steve Morin, Managing Director of Boulevard Toyota For some dealers, selling vehicles 100% online was an additional feature offered to connected buyers. However, like us, they were certain that this way of buying cars would become more popular over time. Then, without warning, COVID-19 appeared and social distancing quickly made online sales a …
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COVID-19 Accelerates the Automotive Industry’s Digital Transformation

This week, 360.Agency’s President, Louis-Yves Cloutier, wanted to address Canadian car dealers in person. In this video, he outlines the positive side for dealers facing new situations due to COVID-19. Watch now and find out more about the upswing in traffic, consumers' optimistic outlook, useful tools and the evolution of the automotive industry. Sources: data …