PERSONA 360
PERSONA 360
360.Agency’s objective: create a customized media plan according to the needs and objectives of each dealership.
Drawing on their experience and the daily contact they have with dealers, our media directors have developed an exclusive tool to offer you a 100% personalized digital marketing strategy.
360.Agency’s objective: create a customized media plan according to the needs and objectives of each dealership.
Drawing on their experience and the daily contact they have with dealers, our media directors have developed an exclusive tool to offer you a 100% personalized digital marketing strategy.
PERSONA 360, A UNIQUE APPROACH
In marketing terms, a persona represents a group of consumers with similar desires and needs. Each persona has particular psychological characteristics, which are taken into account in the creation of offers and products.
We have adapted this reliable concept for our car dealer customers. These 4 personas correspond to the following desires and expectations:
During a meeting with your media director, you will complete our specialized questionnaire. They analyze your answers and tell you which persona suits you.
No one is ever fully represented by a single persona. Each dealer has different objectives and is therefore a unique mix of each of our personas.
During a meeting with your media director, you will complete our specialized questionnaire. They analyze your answers and tell you what types of personas suit you.
No one is ever fully represented by a single persona. Each dealer has different objectives and is therefore a unique mix of each of our personas.
Each PERSONA 360 has a detailed, pre-established communication strategy to guide you in setting up your personalized media plan. The use of personas has tremendous benefits for dealers:
• Immediately select the products and solutions most in line with your objectives.
• Identify the KPIs that matter to you.
• Get your campaign started quickly and effectively.
• Regular review of the media plan according to annual results.
Each PERSONA 360 has a detailed, pre-established communication strategy to guide you in setting up your personalized media plan. The use of personas has tremendous benefits for dealers:
• Immediately select the products and solutions most in line with your objectives.
• Identify the KPIs that matter to you.
• Get your campaign started quickly and effectively.
• Regular review of the media plan according to annual results.
At 360.Agency, innovation is part of our DNA.
We are always innovating tools for you to take the lead over your competitors.