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An unplanned meeting after a hockey game sealed the fate of 2 friends: a man of ideation and an action man, each with his own personality and style, yet with absolute confidence in one another’s abilities. Their success story is also the story of 360.Agency’s meteoric rise in the automotive world. Two different backgrounds with …

Continue reading "Daniel Martin and Louis-Yves Cloutier: Rising Stars of the Digital Automotive Market."

As digital marketing hits the age of majority (read 21 in the US), a lot of water has flown underneath our marketing bridges. Shortly after the first banner ran on Wired’s website, the automotive industry was quick to embrace this then called new media. VW and GM were the heavy hitters in the first ten …

Continue reading "The Digital Age : Dealerships Embracing Technology"

A newsletter is a great way to reach out to your customers and maintain a meaningful relationship with them. It’s also one of the best mediums to show off new vehicle models, drive traffic to your promotions page and measure the results of your campaigns. Prospective customers might also sign up in order to stay …

Continue reading "6 Ways to Increase Subscriptions to Your Newsletter"

If I were to tell you that sight is the most influential sense in the marketing business, you probably wouldn’t be surprised. But what’s the most important visual element in marketing? Not form, shape, size or content, but colour! 80% of all sensory stimulus we perceive is visual. Consumers live in a world where a wide …

Continue reading "Marketing With Colours, or How Brands Play With Your Subconscious"

For Philippe-Antoine Laurence, AKA "PAL", digital has always been a huge part of his life. From getting his first computer -- a Commodore 64 -- to finishing his BA in computer science at Sherbrooke University, PAL was destined to work for SM360.   Proof? His lifelong friendship with Daniel Martin (cofounder of SM360). Beginning as a developer, then …

Continue reading "Philippe-Antoine Laurence – Facing the Future Head-On…"

Social media, which originally began as picture posting, status updating and video sharing, has now also developed into a place where your customers can search for and/or give their own feedback. Although certain comments can be positive and can help build a strong brand image, there will likely be situations that lead to negative comments …

Continue reading "How to React to Negative Comments on Social Media: 3 Tips"