{"id":5430,"date":"2016-10-24T20:52:35","date_gmt":"2016-10-24T20:52:35","guid":{"rendered":"http:\/\/blog.360.agency\/fr\/?p=4511"},"modified":"2017-07-13T03:25:16","modified_gmt":"2017-07-13T03:25:16","slug":"les-bonnes-pratiques-pour-augmenter-lengagement-publicitaire-en-2017-retour-sur-la-conference","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/les-bonnes-pratiques-pour-augmenter-lengagement-publicitaire-en-2017-retour-sur-la-conference\/","title":{"rendered":"Les bonnes pratiques pour augmenter l\u2019engagement publicitaire en 2017 &#8211; Retour sur la conf\u00e9rence"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><!--more--><\/p>\n<p><span style=\"font-family: Roboto;\">Parce que les temps changent et que les achats de v\u00e9hicules ne d\u00e9pendent pas uniquement des formulaires remplis sur vos sites. C\u2019est une combinaison de diff\u00e9rents facteurs aujourd\u2019hui \u00ab qui sont contr\u00f4lables, si on s\u2019en pr\u00e9occupe ! \u00bb. \u00a0Aujourd\u2019hui il faut parler d\u2019engagement avec vos clients sur les multiples point de contact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"color: #333333;\"><span style=\"font-family: Roboto-Bold;\">Parce que finalement, l\u2019engagement c\u2019est quoi ?<\/span> <\/span><span style=\"font-family: Roboto;\">C\u2019est la tendance du consommateur \u00e0 <strong><span style=\"color: #a10000;\">interagir<\/span><\/strong>\u00a0avec la marque et les produits. \u00a0Il existe une grande quantit\u00e9 de points de contact et d\u2019influence au cours du processus d\u2019achat d\u2019un acheteur potentiel. <\/span><\/span><\/p>\n<h2><span style=\"color: #a10000; font-family: Roboto;\">De multiples canaux de communication gravitent autour du consommateur et cr\u00e9ent de l\u2019engagement. <\/span><\/h2>\n<p><span style=\"font-family: Roboto;\">Que ce soit par le biais d\u2019un site web, d\u2019une campagne publicitaire, de partage sur les m\u00e9dias sociaux, de vid\u00e9os, de t\u00e9moignages, \u00a0de gestion de lead ou d&rsquo;une bonne exp\u00e9rience en magasin.<\/span><\/p>\n<h3><a href=\"\/wp-content\/uploads\/2016\/10\/engage1-1.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4641\" src=\"\/wp-content\/uploads\/2016\/10\/engage1-1.jpg\" alt=\"engage1\" width=\"960\" height=\"540\" \/><\/a> <a href=\"\/wp-content\/uploads\/2016\/10\/engage2-1.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4642\" src=\"\/wp-content\/uploads\/2016\/10\/engage2-1.jpg\" alt=\"engage2\" width=\"960\" height=\"540\" \/><\/a> <a href=\"\/wp-content\/uploads\/2016\/10\/engage3-1.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4643\" src=\"\/wp-content\/uploads\/2016\/10\/engage3-1.jpg\" alt=\"engage3\" width=\"960\" height=\"540\" \/><\/a><\/h3>\n<h2><span style=\"font-family: Roboto; color: #a10000;\">Il est important de ne n\u00e9gliger aucun de ces points de contact potentiels de l\u2019\u00e9cosyst\u00e8me.<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"\/wp-content\/uploads\/2016\/10\/iceberg.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4635\" src=\"\/wp-content\/uploads\/2016\/10\/iceberg.jpg\" alt=\"iceberg\" width=\"960\" height=\"540\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">Pour preuve, une op\u00e9ration marketing d\u2019une marque europ\u00e9enne sur les r\u00e9seaux sociaux a g\u00e9n\u00e9r\u00e9 + de 2 000 ventes de v\u00e9hicules dans les mois suivants la campagne publicitaire.<\/span><\/p>\n<p><strong><em><span style=\"font-family: Roboto-Bold; color: #333333;\">Consultant Auto a \u00e9galement permis \u00e0 ses concessionnaires de g\u00e9n\u00e9rer des 100 ventes v\u00e9hicules durant la derni\u00e8re ann\u00e9e uniquement gr\u00e2ce \u00e0 la contribution des m\u00e9dias sociaux<\/span><\/em><\/strong><\/p>\n<h2><span style=\"color: #a10000; font-family: Roboto;\">N\u2019oubliez pas que chacun vit sa propre exp\u00e9rience d\u2019achat. Et qu\u2019elle est diff\u00e9rente pour chacun d\u2019entre nous.<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">Le concessionnaire doit consid\u00e9rer son site web comme un m\u00e9dia vivant, c\u2019est le miroir de son entreprise accessible 24\/7, l\u2019image, l&rsquo;exp\u00e9rience usager, le contenu, l\u2019ensemble de l\u2019oeuvre contribue \u00e0 la conversion et \u00e0 faire vendre d\u2019avantage de v\u00e9hicules.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"color: #a10000; font-family: Roboto;\"><a style=\"color: #a10000;\" href=\"http:\/\/www.solutionsmedias360.com\/fr\/contact\/\">Contactez-nous<\/a><\/span> <span style=\"font-family: Roboto;\">pour mieux saisir les multiples possibilit\u00e9s d\u2019engagement aupr\u00e8s de vos clients. Votre charg\u00e9 de compte ou votre directeur m\u00e9dia se feront un plaisir de r\u00e9pondre \u00e0 vos demandes.<br \/>\n<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":5616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; 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