{"id":5428,"date":"2016-10-24T20:48:56","date_gmt":"2016-10-24T20:48:56","guid":{"rendered":"http:\/\/blog.360.agency\/fr\/?p=4472"},"modified":"2017-07-13T16:58:52","modified_gmt":"2017-07-13T16:58:52","slug":"la-video-pour-les-concessionnaires-retour-sur-la-conference-on-sengage-pour-2017","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/la-video-pour-les-concessionnaires-retour-sur-la-conference-on-sengage-pour-2017\/","title":{"rendered":"La vid\u00e9o pour les concessionnaires &#8211; Retour sur la conf\u00e9rence \u00ab\u00a0On s&rsquo;engage pour 2017\u00a0\u00bb"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><!--more--><span style=\"font-weight: 400;\"><span style=\"font-size: 10pt;\"><span style=\"font-family: Roboto; color: #a10000;\">Fran\u00e7ois Haguel\u00a0<\/span><span style=\"color: #808080;\">a partag\u00e9 avec l\u2019audience les meilleures pratiques,\u00a0<\/span><\/span><span style=\"font-size: 10pt; color: #808080;\">tout en faisant \u00e9carquiller les yeux de certains avec des statistiques surprenantes sur l\u2019auditoire vid\u00e9o et sa composition socio-d\u00e9mographique. <\/span><\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Avec une \u00e9coute t\u00e9l\u00e9visuelle fragment\u00e9e, des co\u00fbts de production \u00e9lev\u00e9s et une quasi absence des <\/span><i><span style=\"font-weight: 400;\">millenials <\/span><\/i><span style=\"font-weight: 400;\">devant la t\u00e9l\u00e9 traditionnelle, annoncer et promouvoir une marque ou un produit en ligne par le biais de publicit\u00e9s vid\u00e9o devient un outil extr\u00eamement int\u00e9ressant, mesurable et profitable. \u00a0<\/span><\/span><\/p>\n<h3><span style=\"font-weight: 400; font-family: Roboto;\">Un des clients de <span style=\"color: #a10000;\"><strong>Consultant Auto<\/strong><\/span> s\u2019est exprim\u00e9 avec le commentaire suivant:\u00a0<\/span><span style=\"color: #5c5b5b; font-family: Roboto;\"><i>\u201csi je comprends bien, les vid\u00e9os de manufacturiers vendent du r\u00eave, les vid\u00e9os de concessionnaire devraient le rendre accessible!\u201d<\/i><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4476 size-full\" src=\"\/wp-content\/uploads\/2016\/10\/20161019_102253-1.jpg\" alt=\"20161019_102253\" width=\"3738\" height=\"2335\" \/><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\"><br \/>\nNon seulement les manufacturiers ont embo\u00eet\u00e9 le pas depuis quelques ann\u00e9es, \u00ab\u00a0<em>on pense notamment \u00e0 BMW, Volvo et Mercedes-Benz, mais le concessionnaire aussi peut se permettre la pub vid\u00e9o: tr\u00e8s efficace, engageante et peu co\u00fbteuse<\/em>\u201d accessible avec des moyens d\u00e9mocratiques comme un t\u00e9l\u00e9phone intelligent et un CRM !<\/span><\/p>\n<p><span style=\"color: #a10000; font-family: Roboto;\"><a style=\"color: #a10000;\" href=\"http:\/\/www.solutionsmedias360.com\/fr\/contact\/\"><span style=\"font-weight: 400;\">Pour plus d\u2019informations,\u00a0contactez\u00a0votre charg\u00e9 de compte ou votre directeur m\u00e9dia qui se fera un plaisir de r\u00e9pondre \u00e0 vos demandes.<\/span><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4475 size-full\" src=\"\/wp-content\/uploads\/2016\/10\/20161019_102145-1.jpg\" alt=\"20161019_102145\" width=\"3735\" height=\"2531\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4477 size-full\" src=\"\/wp-content\/uploads\/2016\/10\/IMG_3365-1.jpg\" alt=\"img_3365\" width=\"3774\" height=\"2591\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>&nbsp;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":5622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; 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