{"id":5427,"date":"2016-10-24T20:48:23","date_gmt":"2016-10-24T20:48:23","guid":{"rendered":"http:\/\/blog.360.agency\/fr\/?p=4432"},"modified":"2017-07-13T16:59:44","modified_gmt":"2017-07-13T16:59:44","slug":"resultats-de-letude-think-auto-retour-sur-la-conference-on-sengage-vers-2017","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/resultats-de-letude-think-auto-retour-sur-la-conference-on-sengage-vers-2017\/","title":{"rendered":"R\u00e9sultats de l&rsquo;\u00e9tude Think Auto &#8211; Retour sur la conf\u00e9rence \u00ab\u00a0On s&rsquo;engage vers 2017\u00a0\u00bb"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: Roboto-Bold; color: #a10000;\"><span style=\"font-family: Roboto;\">Jean-Philippe Gauthier<\/span><\/span><span style=\"font-family: Roboto;\">, expert chevronn\u00e9 en plate-forme m\u00e9dia de chez<\/span><strong><span style=\"font-family: Roboto;\">\u00a0Google<\/span>\u00a0<\/strong><span style=\"font-family: Roboto;\">a pr\u00e9sent\u00e9 aux participants, les r\u00e9sultats de la plus r\u00e9cente \u00e9tude\u00a0<strong>Think Auto<\/strong>, r\u00e9alis\u00e9e aupr\u00e8s de 5 000 consommateurs canadiens en diff\u00e9rentes phases d\u2019acquisition d\u2019un v\u00e9hicule. Avec son aplomb habituel,\u00a0<strong>Jean-Philippe Gauthier<\/strong>\u00a0a partag\u00e9 les r\u00e9sultats mais \u00e9galement su faire r\u00e9fl\u00e9chir l\u2019auditoire en partageant une exp\u00e9rience personnelle bien r\u00e9elle ayant lui-m\u00eame \u2018pass\u00e9 \u00e0 travers le processus&#8230; \u00ab\u00a0<em>c\u2019est compliqu\u00e9 et parfois, frustrant !<\/em>\u201d a-t-il rappel\u00e9\u00a0\u00ab\u00a0<em>mais vous avez plein d\u2019indicateurs positifs pour vous aider \u00e0 am\u00e9liorer le tout.<\/em>\u201d\u00a0<\/span><\/p>\n<h3><span style=\"font-family: Roboto;\">Parmi les faits saillants de l\u2019\u00e9tude:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"color: #a10000; font-family: Roboto;\"><span style=\"font-weight: 400;\">le consommateur en mode r\u00e9flexion, se pose plusieurs<br \/>\nquestions-cl\u00e9s:<\/span><\/span><\/h4>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><span style=\"font-family: Roboto; color: #666666;\"><span style=\"font-weight: 400;\">&#8211; C\u2019est quand le bon moment pour acheter ?<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; \u00c7a va me co\u00fbter combien ?<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; Est-ce que c\u2019est la bonne voiture pour moi ?<br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; Est-ce que j&rsquo;ai fais une bonne affaire ?<\/span><\/span><\/p>\n<p><a href=\"\/wp-content\/uploads\/2016\/10\/5-moment.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4652\" src=\"\/wp-content\/uploads\/2016\/10\/5-moment.jpg\" alt=\"5-moment\" width=\"3797\" height=\"2513\" \/><\/a><\/p>\n<ul>\n<li>\n<h4><span style=\"color: #a10000; font-family: Roboto;\"><span style=\"font-weight: 400;\">1,4 essai routier en moyenne par consommateur! <\/span><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4443\" src=\"\/wp-content\/uploads\/2016\/10\/IMG_3362.jpg\" alt=\"img_3362\" width=\"709\" height=\"474\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">\u00c7a veut dire que si le client vient faire un essai routier, le concessionnaire a <span style=\"color: #a10000;\">75% de chance de lui vendre l\u2019automobile !\u00a0Jean-Philippe Gauthier<\/span> a rappel\u00e9 l\u2019importance de bien mettre en valeur les inventaires de neufs<\/span><span style=\"font-weight: 400;\">. Pour se rapprocher du consommateur, utilisez l\u2019\u00e9motion, d\u00e9montrez que l\u2019objet de convoitise en stock et afficher la livraison disponible.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<h3><span style=\"font-weight: 400; font-family: Roboto;\"><span style=\"color: #666666;\">\u201c <em>prenez des photos de <\/em><em>vrais<\/em><em> inventaires: les gens veulent voir de v\u00e9ritables photos de leur futur v\u00e9hicule<\/em>\u201d<\/span><br \/>\n<\/span><\/h3>\n<p>&nbsp;<\/p><\/blockquote>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">Le Qu\u00e9bec est en retard sur le Canada et l\u2019Am\u00e9rique du nord en mati\u00e8re de commerce \u00e9lectronique, malgr\u00e9 tout <span style=\"color: #a10000;\">41% des gens consid\u00e8rent une solution d\u2019achat en ligne !!<\/span> Ils veulent clairement pouvoir comparer les prix davantage.<\/span><\/p>\n<h3><span style=\"color: #a10000; font-family: Roboto;\">Les concessionnaires se doivent d\u2019\u00eatre pr\u00eats \u00e0 cette r\u00e9alit\u00e9 et ne pas attendre sinon il pourrait \u00eatre trop tard.<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto; color: #000000;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"http:\/\/www.solutionsmedias360.com\/fr\/contact\/\">Pour plus d\u2019informations,\u00a0contactez votre charg\u00e9 de compte ou votre directeur m\u00e9dia<\/a> qui se fera un plaisir de r\u00e9pondre \u00e0 vos demandes.<\/span><\/p>\n<p><span style=\"font-family: Roboto; color: #000000;\">Vous souhaitez\u00a0relire\u00a0l&rsquo;article r\u00e9sumant la conf\u00e9rence compl\u00e8te de Think Auto \u00e0 Toronto en septembre dernier :<\/span><br \/>\n<span style=\"font-family: Roboto; color: #000000;\"> <a style=\"color: #000000; text-decoration: underline;\" title=\"Permanent Link to R\u00e9sum\u00e9 de la conf\u00e9rence Think Auto avec Consultant Auto : \u201cLe cheminement d\u2019un acheteur d\u2019automobile\u201d\" href=\"http:\/\/blog.360.agency\/fr\/2016\/09\/resume-de-la-conference-think-auto-avec-consultant-auto-la-journee-type-dun-acheteur-dautomobile\/\" rel=\"bookmark\">R\u00e9sum\u00e9 de la conf\u00e9rence Think Auto avec Consultant Auto : \u201cLe cheminement d\u2019un acheteur d\u2019automobile\u201d<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>&nbsp;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":5620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; 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