{"id":5426,"date":"2016-10-24T20:54:21","date_gmt":"2016-10-24T20:54:21","guid":{"rendered":"http:\/\/blog.360.agency\/fr\/?p=4395"},"modified":"2017-12-06T17:14:09","modified_gmt":"2017-12-06T17:14:09","slug":"engager-le-consommateur-pour-generer-davantage-dopportunites","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/engager-le-consommateur-pour-generer-davantage-dopportunites\/","title":{"rendered":"Engager le consommateur pour g\u00e9n\u00e9rer davantage d\u2019opportunit\u00e9s."},"content":{"rendered":"

L\u2019enjeu principal de toute entreprise dans un contexte hyper comp\u00e9titif comme la vente automobile, inclut de facto une notion d\u2019<\/span>engagement<\/span>; c\u2019est sur ce th\u00e8me que plus d\u2019une cinquantaine de concessionnaires se sont rassembl\u00e9s lors d\u2019une conf\u00e9rence exclusive r\u00e9serv\u00e9e \u00e0 nos clients et tenue dans les locaux de Google<\/span> \u00e0 Montr\u00e9al mercredi dernier.<\/span><\/p>\n

C\u2019est dans la bonne humeur,\u00a0la camaraderie et dans une ambiance participative o\u00f9 les concessionnaires \u00e9taient eux-m\u00eames engag\u00e9s et \u00e0 l\u2019\u00e9coute de l\u2019innovation, que nos 6\u00a0experts-conf\u00e9renciers ont pr\u00e9sent\u00e9 les enjeux et les opportunit\u00e9s qui s\u2019offrent \u00e0 cette industrie.<\/span><\/p>\n

\"coverpage\"<\/a><\/p>\n

<\/h3>\n

Retrouvez le d\u00e9tail de chaque conf\u00e9rence :
\n<\/strong><\/span><\/span><\/h3>\n


\n<\/a>\"doigt\"
\nThink Auto<\/span><\/a> par Jean Philippe Gauthier\u00a0<\/strong><\/span><\/h4>\n

\"doigt\"<\/a>
\nLa vid\u00e9o pour les concessionnaires<\/span><\/a> par\u00a0Fran\u00e7ois Haguel<\/b>\u00a0<\/span><\/h4>\n

\"doigt\"<\/a>
\nLa vid\u00e9o dynamique<\/span> – Etudes de Cas<\/a> par Patrick Tapp<\/strong><\/span><\/h4>\n

\"doigt\"<\/a>
\nL\u2019engagement<\/span><\/a> vu par Marc-Andr\u00e9 Allaire et Benoit Chiasson<\/strong><\/span><\/h4>\n

\"doigt\"<\/a>
\n<\/a>La vision du futur<\/span><\/a> par Louis-Yves Cloutier<\/strong><\/span><\/h4>\n

 <\/p>\n

Cette conf\u00e9rence a r\u00e9v\u00e9l\u00e9 la n\u00e9cessit\u00e9 de mettre\u00a0<\/span>en place d\u00e8s que possible ces 6 conseils pour augmenter l\u2019engagement de vos consommateurs : <\/span><\/p>\n

1- Les micro-moments<\/strong>.<\/span><\/h3>\n

Les questions que se pose le consommateur pendant le processus d\u2019achat influencent son mode de recherche et la fa\u00e7on dont la marque (le concessionnaire) va y r\u00e9pondre d\u00e9termine tr\u00e8s souvent son choix final.<\/span><\/p>\n

2- 1.4 essai routier en moyenne par consommateur!<\/strong><\/span><\/h3>\n

\u00c7a veut dire que si le client vient faire un essai routier, c\u2019est 75% de chance de lui vendre l\u2019automobile ! \u00c7a serait dommage de l\u2019envoyer chez votre concurrent…<\/span><\/p>\n

3- La transparence ou la n\u00e9cessit\u00e9 de se rapprocher de son consommateur et de transmettre de l\u2019\u00e9motion<\/strong>.<\/span><\/h3>\n

Diffuser de vraies photos de v\u00e9hicules neufs pour montrer sa disponibilit\u00e9, filmer le v\u00e9hicule avec son t\u00e9l\u00e9phone mobile, permet au client de se projeter plus facilement.<\/span><\/p>\n

4- 2017, l\u2019ann\u00e9e de la vid\u00e9o!<\/strong> <\/span><\/h3>\n

La nouvelle g\u00e9n\u00e9ration d\u2019acheteur consomme de la vid\u00e9o \u00e0 outrance. Sur Facebook, sur Youtube, sur les blogs bien plus que par la t\u00e9l\u00e9vision. La technologie permet aujourd’hui de g\u00e9n\u00e9rer des vid\u00e9os promotionnelles de haute d\u00e9finition, performantes et \u00e0 moindre co\u00fbt pour augmenter l\u2019impact publicitaire. Pourquoi s\u2019en priver ?<\/span><\/p>\n

5-\u00a0Ne n\u00e9gligez pas l\u2019exp\u00e9rience d\u2019achat du consommateur.<\/strong><\/span><\/h3>\n

Les r\u00e9seaux sociaux permettent aux futurs clients de communiquer facilement et de partager publiquement leur bonne ou mauvaise exp\u00e9rience. Et l\u2019effet boule de neige peut vite \u00eatre d\u00e9sastreux pour votre r\u00e9putation.<\/span><\/p>\n

6- 41% des gens envisagent de faire un jour leur transaction d\u2019achat de v\u00e9hicule en ligne<\/strong>.<\/span><\/h3>\n

Demain c\u2019est aujourd\u2019hui.<\/p>\n

 <\/p>\n

Consultant Auto<\/span> et leurs clients s\u2019engagent \u00e0 accro\u00eetre leurs multiples points de contact et investiront temps, \u00e9nergie et ressources sur les strat\u00e9gies de recherche, contenu, publicit\u00e9, vid\u00e9o et m\u00e9dias sociaux au cours des prochains mois dans le but de vendre davantage de v\u00e9hicules.<\/span><\/p>\n

Vous \u00eates pr\u00eats \u00e0 passer \u00e0 l\u2019action et \u00e0 utiliser certaines de nos recommandations ?
\n<\/span> Contactez votre charg\u00e9 de compte ou votre directeur m\u00e9dia <\/a> qui se fera un plaisir de r\u00e9pondre \u00e0 vos demandes.<\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"

L\u2019enjeu principal de toute entreprise dans un contexte hyper comp\u00e9titif comme la vente automobile, inclut de facto une notion d\u2019engagement; c\u2019est sur ce th\u00e8me que plus d\u2019une cinquantaine de concessionnaires se sont rassembl\u00e9s lors d\u2019une conf\u00e9rence exclusive r\u00e9serv\u00e9e \u00e0 nos clients et tenue dans les locaux de Google \u00e0 Montr\u00e9al mercredi dernier.<\/p>\n","protected":false},"author":26,"featured_media":9956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n360.Agency • Engager le consommateur pour g\u00e9n\u00e9rer davantage d\u2019opportunit\u00e9s.<\/title>\n<meta name=\"description\" content=\"Chez 360.Agency :\" \/>\n<meta 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