{"id":5424,"date":"2016-09-08T15:48:53","date_gmt":"2016-09-08T15:48:53","guid":{"rendered":"http:\/\/blog.360.agency\/fr\/?p=4043"},"modified":"2017-07-12T20:25:06","modified_gmt":"2017-07-12T20:25:06","slug":"6-facons-daccroitre-le-nombre-dabonnes-a-votre-infolettre","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/6-facons-daccroitre-le-nombre-dabonnes-a-votre-infolettre\/","title":{"rendered":"6 fa\u00e7ons d\u2019accro\u00eetre le nombre d\u2019abonn\u00e9s \u00e0 votre infolettre"},"content":{"rendered":"

<\/p>\n

L\u2019infolettre est un des meilleurs outils \u00e0 votre disposition pour rejoindre votre client\u00e8le et entretenir une relation engageante sur une base r\u00e9guli\u00e8re. C\u2019est le m\u00e9dia id\u00e9al pour promouvoir les nouveaux mod\u00e8les de v\u00e9hicules, amener du traffic sur vos pages de promotions et mesurer les repercussions de vos campagnes sur votre audience. Vos prospects peuvent \u00e9galement vouloir s\u2019abonner pour mieux conna\u00eetre la marque d\u2019un v\u00e9hicule convoit\u00e9 et \u00eatre r\u00e9ceptif aux offres et promotions \u00e0 venir chez votre concessionaire.<\/span><\/p>\n

Cependant, avant de lancer vos campagnes courriels, vous devez avoir une liste d\u2019abonn\u00e9s d\u00e9j\u00e0 bien remplie!
\n<\/span>
\n Voici donc 6 strat\u00e9gies<\/span> pour vous aider \u00e0 populer votre liste d\u2019envoi et consolider sa croissance.<\/span><\/p>\n

1. Facilitez l\u2019inscription<\/span><\/h2>\n

Ceci semble trop simple comme astuce mais c\u2019est surprenant de constater que le formulaire d\u2019inscription est souvent introuvable sur plusieurs sites web. Faites en sorte que le v\u00f4tre soit bien visible et qu\u2019il s\u2019affiche \u00e0 diff\u00e9rents endroits. Parmi les meilleurs positionnement \u00e0 consid\u00e9rer: la barre de navigation, dans le haut ou le bas de vos pages et le coupon pop-up. Pensez aussi \u00e0 l\u2019ajouter sur votre page contact; l\u2019infolettre est justement un moyen de garder contact avec vos visiteurs! Simplifiez votre formulaire en vous limitant \u00e0 1 ou 2 champs (adresse courriel et pr\u00e9nom). Trop d\u2019information \u00e0 remplir peut d\u00e9courager vos visiteurs<\/span>.<\/span><\/span><\/p>\n

Mentionnez la fr\u00e9quence de vos envois. Exemple: \u201cVous allez recevoir en moyenne 1 courriel par mois de notre part\u201d. C\u2019est toujours rassurant de savoir qu\u2019on ne sera pas assailli par 3 courriels par jour \ud83d\ude09<\/span><\/p>\n

2. Ajoutez l\u2019option d\u2019inscription sur vos comptes de m\u00e9dias sociaux.<\/span><\/h2>\n

Plusieurs applications permettent de synchroniser vos comptes \u00e0 votre liste d\u2019envoi en ajoutant un onglet facilement rep\u00e9rable pour votre audience.<\/span><\/p>\n

Lors de l\u2019envoi de votre infolettre, partagez un aper\u00e7u de la plus r\u00e9cente \u00e9dition sur vos m\u00e9dias sociaux<\/span>.<\/span> C\u2019est une bonne fa\u00e7on de montrer \u00e0 quoi s\u2019attendre une fois abonn\u00e9.<\/span><\/p>\n

3. Lors d\u2019une transaction:<\/span><\/h2>\n

Que ce soit lors de l\u2019achat, \u00e0 la location ou pendant un entretien de service, demandez le consentement \u00e0 votre client pour lui faire parvenir des offres par courriel <\/span>et autres actualit\u00e9s.<\/span><\/p>\n

4. Utilisez un formulaire papier en concession.<\/span><\/h2>\n

Pourquoi ne pas le pr\u00e9senter sous la forme d\u2019un concours? Exemple: \u201cAbonnez-vous et courez la chance de recevoir une carte cadeau d\u2019essence d\u2019une valeur de 100$\u201d. Ajoutez r\u00e9guli\u00e8rement ces contacts \u00e0 votre liste pour la maintenir \u00e0 jour.<\/span><\/p>\n

Indiquez sur le formulaire que le d\u00e9sabonnement est possible en tout temps et que leur identit\u00e9 restera confidentielle.<\/span><\/p>\n

5. R\u00e9coltez les adresses courriels lors d\u2019un \u00e9v\u00e9nement\u00a0<\/span>(lancement d\u2019un nouveau mod\u00e8le, Salon de l\u2019Auto) etc\u2026<\/span><\/h2>\n

Chaque fois que vous rencontrez vos clients, vous avez une opportunit\u00e9 d\u2019accro\u00eetre votre liste d\u2019envoi. C\u2019est facile de demander lors d\u2019une rencontre face-\u00e0-face: \u201cAimeriez-vous \u00eatre tenu au courant de nos prochaines promotions et \u00e9v\u00e9nements par courriel?\u201d.<\/span><\/p>\n

Si vous avez un iPad \u00e0 votre disposition, gardez-le ouvert \u00e0 la page o\u00f9 appara\u00eet votre formulaire d\u2019inscription et entrez l\u2019adresse courriel directement en ligne<\/span>!<\/span> Sinon, gardez une liste format papier \u00e0 remplir \u00e0 la main.<\/span><\/p>\n

6. Lors d\u2019un appel de suivi de satisfaction \u00e0 la client\u00e8le.<\/span><\/h2>\n

Obtenez le consentement lors d\u2019un appel\/sondage t\u00e9l\u00e9phonique. Profitez de cette occasion pour ajouter votre interlocuteur en tant qu\u2019abonn\u00e9 \u00e0 votre liste de diffusion.<\/span><\/p>\n

 <\/p>\n

Conclusion<\/span><\/h1>\n

Depuis le d\u00e9but de l\u2019ann\u00e9e 2016, Solutions M\u00e9dias 360 a effectu\u00e9 plus de 150 campagnes courriels de masse pour ses clients concessionnaires ; qu\u2019elles soient de type infolettre, corporatives, promotionnelles ou personnalis\u00e9es avec code d\u2019acc\u00e8s unique pour les ventes priv\u00e9es. Ajoutons \u00e0 cela l\u2019int\u00e9gration d\u2019une cinquantaine de campagnes automatis\u00e9es via notre nouvel outil d\u2019envoi sp\u00e9cialement con\u00e7u \u00e0 cet effet: Campaign360<\/a><\/span>.<\/span><\/p>\n

N\u2019h\u00e9sitez pas \u00e0 demandez conseil \u00e0 votre charg\u00e9 de compte pour de plus amples renseignements ou pour \u00e9tablir une strat\u00e9gie sur mesure \u00e0 int\u00e9grer \u00e0 votre concessionaire.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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