{"id":5418,"date":"2016-07-11T10:00:19","date_gmt":"2016-07-11T10:00:19","guid":{"rendered":"http:\/\/blog.360.agency\/?p=3702"},"modified":"2018-11-15T18:06:03","modified_gmt":"2018-11-15T18:06:03","slug":"officiel-google-revolutionne-sa-publicite-et-devoile-les-annonces-textuelles-etendues","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/officiel-google-revolutionne-sa-publicite-et-devoile-les-annonces-textuelles-etendues\/","title":{"rendered":"Google r\u00e9volutionne sa publicit\u00e9 et d\u00e9voile les Annonces textuelles \u00e9tendues."},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><!--more--><span style=\"font-size: 10pt; color: #808080;\"><span style=\"font-family: Roboto;\">Il y a quelques semaines, un vent de panique a\u00a0souffl\u00e9 sur le monde du marketing num\u00e9rique. Google a cess\u00e9 d\u2019utiliser les annonces sur la droite. Les gens travaillant dans le domaine du marketing se disputaient d\u00e9j\u00e0 f\u00e9rocement pour \u00e0 peine 10% des r\u00e9sultats associ\u00e9s \u00e0 un mot-cl\u00e9. Avec ce changement, il devient plus co\u00fbteux d\u2019avoir des r\u00e9sultats et ce, pour une plus petite part du g\u00e2teau. Entre en jeu maintenant les\u00a0<span style=\"color: #a10000;\">\u201cAnnonces textuelles \u00e9tendues\u201d (\u201cATE\u201d)<\/span>.<\/span><\/span><\/p>\n<h2><span style=\"color: #a11818; font-family: Roboto;\">Quels changements?<\/span><\/h2>\n<p><span style=\"color: #737373;\"><span style=\"font-family: Roboto; color: #000000;\">Pour bien comprendre l\u2019impact de ce d\u00e9ploiement, voici une br\u00e8ve explications du fonctionnement des annonces textuelles \u00e0 travers Google. \u00c0 l\u2019heure actuelle, quand un gros titre est cr\u00e9\u00e9 et est suivi d\u2019un point, les annonces sont \u00e9tendues (voir image ci-dessous). L\u2019espace allou\u00e9 aux annonces \u00e9tendues va donc <\/span><span style=\"color: #000000; font-family: 'Roboto-Bold';\">augmenter d\u2019environ 50% .<\/span><span style=\"color: #000000; font-family: Roboto;\"> Il est vrai que ce nouvel outil comptera pour 20% de l\u2019achalandage, mais il augmentera aussi les r\u00e9sultats financiers des publicitaires.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"\/wp-content\/uploads\/2016\/07\/expanded-text-ads-google.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-3681\" src=\"\/wp-content\/uploads\/2016\/07\/expanded-text-ads-google.png\" alt=\"expanded-text-ads-google\" width=\"918\" height=\"364\" \/><\/a><\/p>\n<h3><strong><span style=\"color: #a11818;\"><span style=\"font-family: Roboto;\">Pourquoi y porter attention<\/span><\/span><\/strong><span style=\"color: #a11818; font-family: Roboto;\"><strong>?<\/strong><br \/>\n<\/span><span style=\"color: #737373;\"><span style=\"font-family: Roboto; color: #000000;\"><strong><span style=\"font-family: Roboto; color: #696969;\">C<\/span><\/strong><\/span><\/span><strong><span style=\"font-family: Roboto; color: #696969;\">e nouveau processus permet une pr\u00e9sentation plus efficace des promotions, des offres sp\u00e9ciales internes et des tactiques marketing. Google pr\u00e9voit que l\u2019impact de ces ATE pourrait se traduire en une augmentation de 20% du taux de clics.<\/span><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #a10000; font-family: Roboto;\">Pensez-y&#8230;<\/span><br \/>\n<span style=\"color: #000000; font-family: Roboto;\"> Le succ\u00e8s d&rsquo;Adwords est d\u00fb au fait qu\u2019il attire les utilisateurs qui ont fait une recherche pour un certain terme. Ceci dit, ces derniers ont d\u00e9j\u00e0 un int\u00e9r\u00eat pour ce que vous proposez. Avec les ATE, il est plus facile pour vous d\u2019ajouter de l\u2019information au sujet de votre entreprise, mais aussi de montrer \u00e0 l\u2019utilisateur qui vous \u00eates et ce que vous faites. Non seulement vous allez augmenter votre achalandage de 20% comparativement \u00e0 une annonce r\u00e9guli\u00e8re, mais vos clients potentiels seront plus inform\u00e9.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<h2 style=\"text-align: left;\"><span style=\"color: #a10000; font-family: Roboto;\">Imaginez un peu l\u2019impact sur la conversion!<\/span><\/h2>\n<\/blockquote>\n<p><span style=\"font-family: Roboto; color: #a10000;\">Quand?<br \/>\n<\/span><span style=\"font-family: Roboto; color: #000000;\">Il y a un seul b\u00e9mol, il ne s\u2019agit actuellement que d\u2019une version b\u00eata ferm\u00e9e. Cela veut dire que seulement un certain groupe d\u2019annonceurs ont la capacit\u00e9 d\u2019essayer ces annonces r\u00e9volutionnaires. Solutions M\u00e9dias 360, Partenaire Premium Google, est l\u2019une des seules agences canadiennes y ayant acc\u00e8s.<\/span><\/p>\n<h3><span style=\"color: #696969;\"><strong><span style=\"font-family: Roboto;\">Rester \u00e0 l\u2019aff\u00fbt, car un article sur les impacts des ATE para\u00eetra prochainement.<\/span><\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>&nbsp;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":5610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; Google r\u00e9volutionne sa publicit\u00e9 et d\u00e9voile les Annonces textuelles \u00e9tendues.<\/title>\n<meta name=\"description\" content=\"Chez 360.Agency :\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360.agency\/fr\/blog\/officiel-google-revolutionne-sa-publicite-et-devoile-les-annonces-textuelles-etendues\/\" 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