{"id":5408,"date":"2016-04-12T20:31:11","date_gmt":"2016-04-12T20:31:11","guid":{"rendered":"http:\/\/blog.360.agency\/?p=3216"},"modified":"2019-03-25T16:30:32","modified_gmt":"2019-03-25T16:30:32","slug":"connaissez-vous-le-reel-pouvoir-des-coupons","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/connaissez-vous-le-reel-pouvoir-des-coupons\/","title":{"rendered":"Connaissez-vous le r\u00e9el pouvoir des coupons?"},"content":{"rendered":"<p><!--more--><span style=\"font-family: Roboto; font-size: 10pt; color: #808080;\">Les coupons sont tr\u00e8s importants sur les sites web des concessionnaires puisqu\u2019ils sont un rouage indispensable du m\u00e9canisme qui incitera un visiteur \u00e0 s\u2019engager et \u00e0 devenir un client potentiel.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: Roboto;\">Essentiellement, les coupons permettent d\u2019attirer de nouveaux clients, et sont un incitatif pour faire disparaitre la derni\u00e8re barri\u00e8re avant l\u2019achat.<\/span><\/p>\n<p><span style=\"font-family: 'courier new', courier;\"><span style=\"font-family: Roboto;\"><br \/>\nSelon une<span style=\"color: #a10000;\"> <a style=\"color: #a10000;\" href=\"http:\/\/www.mediapost.com\/publications\/article\/189450\/a-rationale-for-coupons-if-you-need-one.html#axzz2GAPA8oVT\">\u00e9tude<\/a><\/span> de 2012, l\u2019usage des coupons peut avoir des effets \u00e9tonnants sur les consommateurs\u00a0: le fait de recevoir un coupon rendrait les gens plus heureux et plus d\u00e9tendus.<\/span> <span style=\"font-family: Roboto;\">C\u2019est exactement l\u2019\u00e9tat d\u2019esprit que vous voulez induire chez vos clients pour qu\u2019ils appr\u00e9cient leur exp\u00e9rience d\u2019achat.<\/span><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">La satisfaction des clients \u00e9tant au c\u0153ur des pr\u00e9occupations de tous les d\u00e9taillants, il est d\u2019important d\u2019utiliser les coupons sur vos sites web pour apporter une exp\u00e9rience positive \u00e0 vos clients potentiels. Un client heureux est aussi un client qui va poster des commentaires positifs sur les r\u00e9seaux sociaux, qui sera pr\u00eat \u00e0 laisser un t\u00e9moignage ou encore \u00e0 s\u2019inscrire \u00e0 votre infolettre.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">L\u2019objectif essentiel d\u2019un coupon est de convertir un visiteur de votre site web en acheteur. Pour cela, le contenu est l\u2019\u00e9l\u00e9ment fondamental puisque c\u2019est lui qui rendra l\u2019offre attrayante pour votre client.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Selon <span style=\"color: #a10000;\">e-marketer<\/span>, les offres \u00e0 caract\u00e8re exclusif sont celles qui ont les plus grandes chances de succ\u00e8s, en donnant une connotation VIP \u00e0 notre coupon, on fait sentir notre client unique, et c\u2019est ce que recherche la majorit\u00e9 des acheteurs de nos jours.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><br \/>\nSi la valeur per\u00e7ue du coupon est bonne, le client a alors le sentiment de faire une bonne affaire, d\u2019avoir moins pay\u00e9 que la majorit\u00e9 des autres acheteurs, ce qui d\u00e9clenchera ce sentiment de bonheur \u00e9voqu\u00e9 plus haut. Ce qui signifie aussi pour le concessionnaire que son offre doit se d\u00e9marquer de celle de ses comp\u00e9titeurs, pour que chaque client potentiel se sente <em>privil\u00e9gi\u00e9.<\/em><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Afin de rendre le coupon le plus efficace possible, il faut que celui-ci soit limit\u00e9 dans le temps. La peur de rater une bonne affaire est une motivation tr\u00e8s forte pour la majorit\u00e9 des acheteurs, ce pourquoi il est important d\u2019indiquer une date de fin et d\u2019int\u00e9grer une notion de raret\u00e9.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Pour terminer, je citerais une \u00e9tude de <span style=\"color: #a10000;\">Microsoft Advertising<\/span>, indiquant que 38 % des utilisateurs d\u2019internet mobile aux US sont plus susceptibles de faire affaire avec un concessionnaire automobile, si celui propose des coupons sur mobile.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":5584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-5408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; 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