{"id":5401,"date":"2016-02-22T10:00:10","date_gmt":"2016-02-22T10:00:10","guid":{"rendered":"http:\/\/blog.360.agency\/?p=2415"},"modified":"2017-07-12T20:48:55","modified_gmt":"2017-07-12T20:48:55","slug":"comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\/","title":{"rendered":"La meilleure fa\u00e7on d&rsquo;optimiser votre publicit\u00e9 num\u00e9rique!"},"content":{"rendered":"<p><!--more--><span style=\"font-family: Roboto; font-size: 10pt; color: #808080;\">Comment optimiser votre publicit\u00e9 num\u00e9rique? <span style=\"color: #a10000;\">Pensez \u00e0 l\u2019achat m\u00e9dia programmatique!<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: Roboto;\">Imaginez quelques instants l\u2019impact de votre contenu publicitaire s\u2019il avait la possibilit\u00e9 de changer en fonction de la personne qui le regarde, de pouvoir s\u2019afficher au travers d\u2019un vaste r\u00e9seau de plus d\u2019un million de sites web ou mobile dans des espaces publicitaires disponibles par l\u2019entremise d\u2019une sorte de bourse publicitaire\u2026<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Ce qui semble \u00eatre le r\u00eave de tout publicitaire est en fait une r\u00e9alit\u00e9 connue sous le nom de l\u2019<span style=\"color: #a10000;\">achat programmatique<\/span> et <span style=\"color: #a10000;\">RTB (<em>real time bidding<\/em>)<\/span>. Ce processus d\u2019achat automatis\u00e9 de plus en plus populaire permet d\u2019afficher des publicit\u00e9s sur l\u2019ensemble d\u2019un r\u00e9seau comprenant des milliards d\u2019impressions tout en \u00e9tant en mesure de modifier le message v\u00e9hicul\u00e9 en fonction de l\u2019utilisateur devant qui la publicit\u00e9 s\u2019affiche. Et tout cela \u00e0 un prix d\u00e9termin\u00e9 par une ench\u00e8re regroupant les espaces publicitaires disponibles.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<h3><span style=\"color: #999999;\"><strong><span style=\"font-family: Roboto;\">Il est maintenant possible de livrer le bon message, au bon moment, avec un retour sur investissement accru!<\/span><\/strong><\/span><\/h3>\n<p>&nbsp;<\/p><\/blockquote>\n<p><span style=\"font-family: Roboto;\">Selon une <span style=\"color: #a10000;\"><a style=\"color: #a10000;\" href=\"http:\/\/www.businessinsider.com\/the-programmatic-ad-report-2014-7\" target=\"_blank\" rel=\"noopener noreferrer\">\u00e9tude<\/a> <\/span>men\u00e9e par le g\u00e9ant am\u00e9ricain Sales Force, l\u2019efficacit\u00e9 d\u2019une campagne publicitaire avec achat programmatique peut augmenter de 50% avec une r\u00e9duction des co\u00fbts de 30%. Voil\u00e0 pourquoi cette technologie novatrice est en croissance fulgurante et que les projections d\u2019investissements fr\u00f4lent les 18G$ aux \u00c9tats-Unis d\u2019ici 2018. Il s\u2019agit d\u2019une croissance de 42% par ann\u00e9e comparativement aux investissements de 3.1G$ en 2013.<\/span><\/p>\n<h3><span style=\"font-family: Roboto; color: #a10000;\">Cela dit, connaitre un concept est une chose. Le ma\u00eetriser est un tout autre d\u00e9fi!<\/span><\/h3>\n<p><span style=\"font-family: Roboto;\">Ainsi, <span style=\"color: #a10000;\"><a style=\"color: #a10000;\" href=\"http:\/\/www.solutionsmedias360.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Solutions M\u00e9dias 360<\/a><\/span> a d\u00e9cid\u00e9 de faire \u00e9quipe avec <span style=\"color: #a10000;\"><a style=\"color: #a10000;\" href=\"http:\/\/fidelitix.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">FidelitiX<\/a><\/span>, une entreprise reconnue pour son expertise en mati\u00e8re de programmatique, afin d\u2019offrir la possibilit\u00e9 \u00e0 ses clients de b\u00e9n\u00e9ficier de tous les avantages reli\u00e9s \u00e0 cette nouvelle opportunit\u00e9. En utilisant des technologies de pointe, des algorithmes complexes et une plateforme DSP (Demand-side platform), FidelitiX est en mesure de cibler de mani\u00e8re optimale les publicit\u00e9s num\u00e9riques selon des donn\u00e9es sociod\u00e9mographiques. Ces donn\u00e9es sont acquises en prenant en ligne de compte une s\u00e9rie de variables incluant les habitudes des consommateurs sur une multitude de plateformes, dont les m\u00e9dias sociaux comme Facebook et les moteurs de recherche comme Google.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Plus sp\u00e9cifiquement, nous sommes en mesure de d\u00e9velopper un profil complet et pr\u00e9cis de l\u2019utilisateur devant qui s\u2019affichera la publicit\u00e9 tout en \u00e9tant capable de la modifier afin de s\u2019assurer qu\u2019elle r\u00e9pond en tout temps \u00e0 ses int\u00e9r\u00eats et besoins. Ce profil provient de diff\u00e9rentes sources, dont les donn\u00e9es collect\u00e9es par le CRM et le site web de chacun de nos clients. Le data est ensuite ajout\u00e9 \u00e0 l&rsquo;historique de recherche et de navigation sur internet \u00e9tabli gr\u00e2ce \u00e0 l\u2019utilisation de \u00ab\u00a0cookies\u00a0\u00bb afin d\u2019obtenir un portrait clair des produits d\u2019int\u00e9r\u00eat pour chaque consommateur.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Mieux encore, FidelitiX est en mesure d\u2019afficher \u00e0 des millions d\u2019utilisateurs au profil pr\u00e9cis ces publicit\u00e9s tout en optimisant votre budget publicitaire par l\u2019entremise de plateformes \u00ab\u00a0ad exchanges\u00a0\u00bb. En \u00e9tant en mesure d\u2019acqu\u00e9rir des espaces publicitaires via ench\u00e8res, la valeur de chaque espace est mieux enlign\u00e9e avec sa port\u00e9e et sa visibilit\u00e9. Il n\u2019y a donc plus de pertes budg\u00e9taires\u2026pour le plus grand plaisir de votre portefeuille!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Comment optimiser votre publicit\u00e9 num\u00e9rique? Pensez \u00e0 l\u2019achat m\u00e9dia programmatique! &nbsp; Imaginez quelques instants l\u2019impact de votre contenu publicitaire s\u2019il avait la possibilit\u00e9 de changer en fonction de la personne qui le regarde, de pouvoir s\u2019afficher au travers d\u2019un vaste r\u00e9seau de plus d\u2019un million de sites web ou mobile dans des espaces publicitaires disponibles &hellip; <p class=\"link-more\"><a href=\"https:\/\/360.agency\/fr\/blog\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;La meilleure fa\u00e7on d&rsquo;optimiser votre publicit\u00e9 num\u00e9rique!&nbsp;&raquo;<\/span><\/a><\/p>","protected":false},"author":26,"featured_media":5889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; La meilleure fa\u00e7on d&#039;optimiser votre publicit\u00e9 num\u00e9rique!<\/title>\n<meta name=\"description\" content=\"Chez 360.Agency :\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360.agency\/fr\/blog\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"360.Agency &#8226; La meilleure fa\u00e7on d&#039;optimiser votre publicit\u00e9 num\u00e9rique!\" \/>\n<meta property=\"og:description\" content=\"Chez 360.Agency :\" \/>\n<meta property=\"og:url\" content=\"https:\/\/360.agency\/fr\/blog\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\/\" \/>\n<meta property=\"og:site_name\" content=\"360.Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/360.agencymtl\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-22T10:00:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-12T20:48:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/digital-ads-fr.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"360.Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"360.Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\\\/\"},\"author\":{\"name\":\"360.Agency\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/person\\\/8fa87a6308e5828bdc88e117e46db3a7\"},\"headline\":\"La meilleure fa\u00e7on d&rsquo;optimiser votre publicit\u00e9 num\u00e9rique!\",\"datePublished\":\"2016-02-22T10:00:10+00:00\",\"dateModified\":\"2017-07-12T20:48:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\\\/\"},\"wordCount\":596,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/digital-ads-fr.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\\\/\",\"url\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\\\/\",\"name\":\"360.Agency &#8226; La meilleure fa\u00e7on d'optimiser votre publicit\u00e9 num\u00e9rique!\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/digital-ads-fr.jpg\",\"datePublished\":\"2016-02-22T10:00:10+00:00\",\"dateModified\":\"2017-07-12T20:48:55+00:00\",\"description\":\"Chez 360.Agency :\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\\\/#primaryimage\",\"url\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/digital-ads-fr.jpg\",\"contentUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/digital-ads-fr.jpg\",\"width\":960,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/360.agency\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La meilleure fa\u00e7on d&#8217;optimiser votre publicit\u00e9 num\u00e9rique!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/360.agency\\\/en\\\/\",\"name\":\"360.Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/360.agency\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#organization\",\"name\":\"360.Agency\",\"url\":\"https:\\\/\\\/360.agency\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/logo_dark_360.agency-400x135-1.png\",\"contentUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/logo_dark_360.agency-400x135-1.png\",\"width\":400,\"height\":135,\"caption\":\"360.Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/360.agencymtl\",\"https:\\\/\\\/www.instagram.com\\\/360.agencymtl\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/9325060\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCW_KTNCIkbBdCJYZUSACJBQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/person\\\/8fa87a6308e5828bdc88e117e46db3a7\",\"name\":\"360.Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g\",\"caption\":\"360.Agency\"},\"url\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/author\\\/mthibault\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"360.Agency &#8226; La meilleure fa\u00e7on d'optimiser votre publicit\u00e9 num\u00e9rique!","description":"Chez 360.Agency :","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/360.agency\/fr\/blog\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\/","og_locale":"fr_FR","og_type":"article","og_title":"360.Agency &#8226; La meilleure fa\u00e7on d'optimiser votre publicit\u00e9 num\u00e9rique!","og_description":"Chez 360.Agency :","og_url":"https:\/\/360.agency\/fr\/blog\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\/","og_site_name":"360.Agency","article_publisher":"https:\/\/www.facebook.com\/360.agencymtl","article_published_time":"2016-02-22T10:00:10+00:00","article_modified_time":"2017-07-12T20:48:55+00:00","og_image":[{"width":960,"height":350,"url":"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/digital-ads-fr.jpg","type":"image\/jpeg"}],"author":"360.Agency","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"360.Agency","Dur\u00e9e de lecture est.":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/360.agency\/fr\/blog\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\/#article","isPartOf":{"@id":"https:\/\/360.agency\/fr\/blog\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\/"},"author":{"name":"360.Agency","@id":"https:\/\/360.agency\/en\/#\/schema\/person\/8fa87a6308e5828bdc88e117e46db3a7"},"headline":"La meilleure fa\u00e7on d&rsquo;optimiser votre publicit\u00e9 num\u00e9rique!","datePublished":"2016-02-22T10:00:10+00:00","dateModified":"2017-07-12T20:48:55+00:00","mainEntityOfPage":{"@id":"https:\/\/360.agency\/fr\/blog\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\/"},"wordCount":596,"commentCount":0,"publisher":{"@id":"https:\/\/360.agency\/en\/#organization"},"image":{"@id":"https:\/\/360.agency\/fr\/blog\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\/#primaryimage"},"thumbnailUrl":"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/digital-ads-fr.jpg","articleSection":["Uncategorized"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/360.agency\/fr\/blog\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/360.agency\/fr\/blog\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\/","url":"https:\/\/360.agency\/fr\/blog\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\/","name":"360.Agency &#8226; La meilleure fa\u00e7on d'optimiser votre publicit\u00e9 num\u00e9rique!","isPartOf":{"@id":"https:\/\/360.agency\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/360.agency\/fr\/blog\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\/#primaryimage"},"image":{"@id":"https:\/\/360.agency\/fr\/blog\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\/#primaryimage"},"thumbnailUrl":"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/digital-ads-fr.jpg","datePublished":"2016-02-22T10:00:10+00:00","dateModified":"2017-07-12T20:48:55+00:00","description":"Chez 360.Agency :","breadcrumb":{"@id":"https:\/\/360.agency\/fr\/blog\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/360.agency\/fr\/blog\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/360.agency\/fr\/blog\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\/#primaryimage","url":"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/digital-ads-fr.jpg","contentUrl":"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/digital-ads-fr.jpg","width":960,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/360.agency\/fr\/blog\/comment-optimiser-votre-publicite-numerique-pensez-a-lachat-media-programmatique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/360.agency\/fr\/"},{"@type":"ListItem","position":2,"name":"La meilleure fa\u00e7on d&#8217;optimiser votre publicit\u00e9 num\u00e9rique!"}]},{"@type":"WebSite","@id":"https:\/\/360.agency\/en\/#website","url":"https:\/\/360.agency\/en\/","name":"360.Agency","description":"","publisher":{"@id":"https:\/\/360.agency\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/360.agency\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/360.agency\/en\/#organization","name":"360.Agency","url":"https:\/\/360.agency\/en\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/360.agency\/en\/#\/schema\/logo\/image\/","url":"https:\/\/360.agency\/wp-content\/uploads\/2021\/09\/logo_dark_360.agency-400x135-1.png","contentUrl":"https:\/\/360.agency\/wp-content\/uploads\/2021\/09\/logo_dark_360.agency-400x135-1.png","width":400,"height":135,"caption":"360.Agency"},"image":{"@id":"https:\/\/360.agency\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/360.agencymtl","https:\/\/www.instagram.com\/360.agencymtl\/","https:\/\/www.linkedin.com\/company\/9325060","https:\/\/www.youtube.com\/channel\/UCW_KTNCIkbBdCJYZUSACJBQ"]},{"@type":"Person","@id":"https:\/\/360.agency\/en\/#\/schema\/person\/8fa87a6308e5828bdc88e117e46db3a7","name":"360.Agency","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g","caption":"360.Agency"},"url":"https:\/\/360.agency\/fr\/blog\/author\/mthibault\/"}]}},"views":2001,"_links":{"self":[{"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/posts\/5401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/comments?post=5401"}],"version-history":[{"count":1,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/posts\/5401\/revisions"}],"predecessor-version":[{"id":5891,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/posts\/5401\/revisions\/5891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/media\/5889"}],"wp:attachment":[{"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/media?parent=5401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/categories?post=5401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/tags?post=5401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}