{"id":5399,"date":"2015-12-23T08:00:26","date_gmt":"2015-12-23T08:00:26","guid":{"rendered":"http:\/\/blog.360.agency\/?p=2810"},"modified":"2017-07-12T20:57:06","modified_gmt":"2017-07-12T20:57:06","slug":"ecrire-pour-le-web","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/ecrire-pour-le-web\/","title":{"rendered":"\u00c9crire pour le Web"},"content":{"rendered":"<p><!--more--><span style=\"font-family: Roboto; font-size: 10pt; color: #808080;\">Dans l\u2019univers du digital d\u2019aujourd\u2019hui, les gens optent pour le Web la plupart du temps lorsqu\u2019ils cherchent de l\u2019information. Que ce soit une petite recherche sur un blogue ou sur un sujet tendance, le Web aura probablement la r\u00e9ponse pour vous. Afin d\u2019\u00eatre s\u00fbr d\u2019attirer des lecteurs sur votre site Web, vous devez vous assurer que votre \u00e9criture est adapt\u00e9e au style du Web.<\/span><\/p>\n<h2><span style=\"font-family: Roboto; color: #a10000;\"><br \/>\nVoici les \u00e9l\u00e9ments clefs \u00e0 garder en t\u00eate.<\/span><\/h2>\n<h3><span style=\"font-family: Roboto; color: #a10000;\">\u00c9crivez pour une lecture rapide<\/span><\/h3>\n<p><span style=\"font-family: Roboto;\">Sur le Web, les gens cherchent de l\u2019information rapidement. Les lecteurs sur le Web ne lisent pas mot \u00e0 mot. Ils scannent le contenu afin d\u2019avoir une impression rapide du sujet abord\u00e9. Ils sont int\u00e9ress\u00e9s par ce qu\u2019ils recherchent et ils ont tendance \u00e0 ignorer le reste. Il est donc important de sch\u00e9matiser votre texte afin qu\u2019il soit scann\u00e9 rapidement et que les \u00e9l\u00e9ments importants ressortent. Afin d\u2019y arriver, vous pouvez utiliser une liste ainsi que des mots, des phrases et des paragraphes courts tout en \u00e9vitant les redondances.<\/span><\/p>\n<h3><span style=\"font-family: Roboto; color: #a10000;\">Ajustez votre niveau d\u2019\u00e9criture<\/span><\/h3>\n<p><span style=\"font-family: Roboto;\">Quand on \u00e9crit sous d\u2019autres formes, comme un document l\u00e9gal, nous mettons l\u2019emphase sur l\u2019utilisation d\u2019un vocabulaire riche alors que sur le Web, c\u2019est tout le contraire. Les gens ont tendance \u00e0 interpr\u00e9ter votre contenu comme \u00e9tant intellectuellement accessible s\u2019il est clair et facile \u00e0 lire. Concentrez-vous \u00e0 \u00e9crire comme si vous parliez directement \u00e0 une audience tout en utilisant un ton actif.<\/span><\/p>\n<h3><span style=\"font-family: Roboto; color: #a10000;\">Ne tournez pas autour du pot<\/span><\/h3>\n<p><span style=\"font-family: Roboto;\">Enfin, les lecteurs sur le Web veulent trouver l\u2019information imm\u00e9diatement alors donnez-la! C\u2019est \u00e0 ce point que la pyramide invers\u00e9e entre en jeu\u00a0: en donnant \u00e0 votre audience ce qu\u2019ils recherchent imm\u00e9diatement et en \u00e9laborant par la suite, vous ne les ferez pas languir. Utilisez des banni\u00e8res ou des r\u00e9sum\u00e9s pour diriger directement vos lecteurs dans la bonne direction et utilisez les caract\u00e8res gras et le soulignage afin que ces \u00e9l\u00e9ments soient mis de l\u2019avant dans votre texte.<\/span><\/p>\n<p><span style=\"font-family: Roboto; color: #a10000;\">Pas si compliqu\u00e9, non? Maintenant, la seule fa\u00e7on d\u2019augmenter votre \u00e9criture sur le Web est de commencer \u00e0 \u00e9crire! \ud83d\ude09<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Dans l\u2019univers du digital d\u2019aujourd\u2019hui, les gens optent pour le Web la plupart du temps lorsqu\u2019ils cherchent de l\u2019information. Que ce soit une petite recherche sur un blogue ou sur un sujet tendance, le Web aura probablement la r\u00e9ponse pour vous. Afin d\u2019\u00eatre s\u00fbr d\u2019attirer des lecteurs sur votre site Web, vous devez vous assurer &hellip; <p class=\"link-more\"><a href=\"https:\/\/360.agency\/fr\/blog\/ecrire-pour-le-web\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;\u00c9crire pour le Web&nbsp;&raquo;<\/span><\/a><\/p>","protected":false},"author":26,"featured_media":5598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; \u00c9crire pour le Web<\/title>\n<meta name=\"description\" content=\"Chez 360.Agency :\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360.agency\/fr\/blog\/ecrire-pour-le-web\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"360.Agency &#8226; \u00c9crire pour le Web\" \/>\n<meta property=\"og:description\" content=\"Chez 360.Agency :\" \/>\n<meta property=\"og:url\" content=\"https:\/\/360.agency\/fr\/blog\/ecrire-pour-le-web\/\" \/>\n<meta property=\"og:site_name\" content=\"360.Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/360.agencymtl\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-23T08:00:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-12T20:57:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/ecrire-web-fr.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"360.Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"360.Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/ecrire-pour-le-web\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/ecrire-pour-le-web\\\/\"},\"author\":{\"name\":\"360.Agency\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/person\\\/8fa87a6308e5828bdc88e117e46db3a7\"},\"headline\":\"\u00c9crire pour le Web\",\"datePublished\":\"2015-12-23T08:00:26+00:00\",\"dateModified\":\"2017-07-12T20:57:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/ecrire-pour-le-web\\\/\"},\"wordCount\":376,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/ecrire-pour-le-web\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/ecrire-web-fr.jpg\",\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/ecrire-pour-le-web\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/ecrire-pour-le-web\\\/\",\"url\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/ecrire-pour-le-web\\\/\",\"name\":\"360.Agency &#8226; 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