{"id":5396,"date":"2015-11-26T08:00:37","date_gmt":"2015-11-26T08:00:37","guid":{"rendered":"http:\/\/blog.360.agency\/?p=2754"},"modified":"2019-03-25T20:21:50","modified_gmt":"2019-03-25T20:21:50","slug":"pourquoi-avoir-un-cda-bdc","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/pourquoi-avoir-un-cda-bdc\/","title":{"rendered":"Pourquoi avoir un CDA (BDC)"},"content":{"rendered":"

[vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column][vc_empty_space][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/3″][vc_custom_heading text=\u00a0\u00bbCet article a \u00e9t\u00e9 r\u00e9\u00e9dit\u00e9.\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:16px|text_align:left|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bb360.Experts – Pourquoi avoir un Centre de D\u00e9veloppement des Affaires ?\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:16px|text_align:left|color:%23e14940|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb link=\u00a0\u00bb||target:%20_blank|\u00a0\u00bb el_class=\u00a0\u00bblink_primary\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb2\/3″][vc_single_image image=\u00a0\u00bb14249″ img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_column_text]Les habitudes de consommation et le processus d\u2019achat automobile \u00e9voluent avec les nouvelles technologies et les nouvelles g\u00e9n\u00e9rations. Si vous d\u00e9sirez assurer la p\u00e9rennit\u00e9 de votre concessionnaire ou de vote groupe de concessionnaires, vous vous devez de mettre en place des proc\u00e9dures avant-gardistes et efficaces. Des communications fr\u00e9quentes et justifi\u00e9es avec vos clients existants jumel\u00e9es \u00e0 des proc\u00e9dures de prise de rendez-vous bien d\u00e9finies vous assureront de maximiser toutes vos opportunit\u00e9s de vente et service et assurer la croissance de votre concessionnaire. Dans ce court texte, je vous exprimerai quelques points qui, aux yeux de Consultant Auto 360, donnent tout son sens au CDA.<\/span><\/p>\n

CDA\u00a0: Centre de d\u00e9veloppement des affaires<\/span><\/p>\n

BDC\u00a0: Business development center<\/span><\/p>\n

\u00c7a prend des clients<\/span><\/h3>\n

Un des enjeux importants des concessionnaires est de faire entrer les clients dans leur salle de montre et leur d\u00e9partement de services. L\u2019objectif principal d\u2019un CDA est la prise de rendez-vous. Un CDA vous permet de former des employ\u00e9s qui deviendront sp\u00e9cialistes en communication et appliqueront les meilleures pratiques qui leur seront enseign\u00e9es. Vous pourrez alors maximiser vos rendez-vous et donner la chance \u00e0 vos sp\u00e9cialistes en concession (conseillers en produits, conseillers techniques) de faire ce qu\u2019ils aiment, c\u2019est-\u00e0-dire de rencontrer des clients en personne et vendre. Travaillons avec les forces de chacun et vos employ\u00e9s seront plus heureux et plus performants.<\/span><\/p>\n

La constance<\/span><\/h3>\n

Une des cl\u00e9s du succ\u00e8s de toute entreprise est l\u2019assiduit\u00e9 \u00e0 appliquer, jour apr\u00e8s jour, les meilleures pratiques \u00e0 toutes les occasions d\u2019affaires qui se pr\u00e9sentent \u00e0 elle. Nous n\u2019engageons pas le m\u00eame type d\u2019employ\u00e9 pour un CDA que pour le d\u00e9partement des ventes, par exemple. En ayant des gens qui se passionnent pour le service \u00e0 la client\u00e8le et en leur fournissant tous les outils et le support qu\u2019ils m\u00e9ritent, vous assurez une constance dans vos communications. Cette constance vous garantit d\u2019optimiser toutes vos opportunit\u00e9s et, par cons\u00e9quent, d\u2019augmenter vos revenus.<\/span><\/p>\n

La mesure\u00a0des r\u00e9sultats<\/span><\/h3>\n

Tout ce qui peut \u00eatre mesur\u00e9 peut \u00eatre am\u00e9lior\u00e9. Avec un CDA bien g\u00e9r\u00e9, vous aurez l\u2019heure juste sur vos r\u00e9els r\u00e9sultats. \u00c0 quoi bon se donner l\u2019illusion que nous sommes bons si nous pouvions voir la r\u00e9alit\u00e9 en face et faire plus d\u2019argent. Tout CDA doit \u00eatre muni d\u2019un bon CRM (Customer Relationship Management). Voici des exemples de ce que vous pourriez mesurer avec un CRM g\u00e9rer en majorit\u00e9 par un CDA\u00a0:<\/span><\/p>\n

    \n
  • Votre % de rendez-vous sur vos opportunit\u00e9s web, appels entrants, service<\/span><\/span><\/li>\n
  • Votre % de vente sur rendez-vous<\/span><\/span><\/li>\n
  • Des % par sp\u00e9cialiste ainsi que par vendeur<\/span><\/span><\/li>\n
  • Des % par m\u00e9dia (ex\u00a0: votre site web, sources externes, Facebook, etc.)<\/span><\/span><\/li>\n
  • Vos ventes en first up<\/em>, en be-back<\/em><\/span><\/span><\/li>\n
  • Etc.<\/span><\/span><\/span><\/li>\n<\/ul>\n

    Toutes ces mesures vous permettront de cibler vos faiblesses et de travailler sur celles-ci. En travaillant sur vos faiblesses et en valorisant vos forces, vous ne pouvez qu\u2019assurer votre succ\u00e8s.<\/span><\/p>\n

    Ces trois points ne sont que quelques exemples des avantages d\u2019un CDA. Consultant Auto 360 poss\u00e8de une \u00e9quipe de consultants form\u00e9s et sp\u00e9cialis\u00e9s dans le d\u00e9marrage, la formation et le coaching en continu des CDA. Nous sommes toujours \u00e0 l\u2019aff\u00fbt des meilleures pratiques et faisons constamment \u00e9voluer nos fa\u00e7ons de faire. Le tout dans le but de permettre \u00e0 nos clients de faire partie des meilleurs concessionnaires de l\u2019industrie en ce qui a trait au taux de conversion en vente.<\/span><\/p>\n

    Si vous consid\u00e9rez mettre en place un CDA dans votre entreprise, assurez-vous de le faire de la bonne fa\u00e7on, pour les bonnes raisons et avec une vision \u00e0 long terme.<\/span><\/p>\n

     <\/p>\n

    [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column][vc_empty_space][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/3″][vc_custom_heading text=\u00a0\u00bbCet article a \u00e9t\u00e9 r\u00e9\u00e9dit\u00e9.\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:16px|text_align:left|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bb360.Experts – Pourquoi avoir un Centre de D\u00e9veloppement des Affaires ?\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:16px|text_align:left|color:%23e14940|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb link=\u00a0\u00bb||target:%20_blank|\u00a0\u00bb el_class=\u00a0\u00bblink_primary\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb2\/3″][vc_single_image image=\u00a0\u00bb14249″ img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_column_text]<\/p>\n","protected":false},"author":26,"featured_media":5644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"\n360.Agency • Pourquoi avoir un CDA (BDC)<\/title>\n<meta name=\"description\" content=\"Chez 360.Agency :\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360.agency\/fr\/blog\/pourquoi-avoir-un-cda-bdc\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"360.Agency • Pourquoi avoir un CDA (BDC)\" \/>\n<meta property=\"og:description\" content=\"Chez 360.Agency :\" \/>\n<meta property=\"og:url\" content=\"https:\/\/360.agency\/fr\/blog\/pourquoi-avoir-un-cda-bdc\/\" \/>\n<meta property=\"og:site_name\" content=\"360.Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/360.agencymtl\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-26T08:00:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-25T20:21:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/pouquoi-bdc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"360.Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"360.Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/pourquoi-avoir-un-cda-bdc\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/pourquoi-avoir-un-cda-bdc\\\/\"},\"author\":{\"name\":\"360.Agency\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/person\\\/8fa87a6308e5828bdc88e117e46db3a7\"},\"headline\":\"Pourquoi avoir un CDA (BDC)\",\"datePublished\":\"2015-11-26T08:00:37+00:00\",\"dateModified\":\"2019-03-25T20:21:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/pourquoi-avoir-un-cda-bdc\\\/\"},\"wordCount\":808,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/pourquoi-avoir-un-cda-bdc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/pouquoi-bdc.jpg\",\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/pourquoi-avoir-un-cda-bdc\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/pourquoi-avoir-un-cda-bdc\\\/\",\"url\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/pourquoi-avoir-un-cda-bdc\\\/\",\"name\":\"360.Agency • Pourquoi avoir un CDA (BDC)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/pourquoi-avoir-un-cda-bdc\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/pourquoi-avoir-un-cda-bdc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/pouquoi-bdc.jpg\",\"datePublished\":\"2015-11-26T08:00:37+00:00\",\"dateModified\":\"2019-03-25T20:21:50+00:00\",\"description\":\"Chez 360.Agency :\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/pourquoi-avoir-un-cda-bdc\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/pourquoi-avoir-un-cda-bdc\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/pourquoi-avoir-un-cda-bdc\\\/#primaryimage\",\"url\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/pouquoi-bdc.jpg\",\"contentUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/pouquoi-bdc.jpg\",\"width\":960,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/pourquoi-avoir-un-cda-bdc\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/360.agency\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pourquoi avoir un CDA (BDC)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/360.agency\\\/en\\\/\",\"name\":\"360.Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/360.agency\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#organization\",\"name\":\"360.Agency\",\"url\":\"https:\\\/\\\/360.agency\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/logo_dark_360.agency-400x135-1.png\",\"contentUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/logo_dark_360.agency-400x135-1.png\",\"width\":400,\"height\":135,\"caption\":\"360.Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/360.agencymtl\",\"https:\\\/\\\/www.instagram.com\\\/360.agencymtl\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/9325060\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCW_KTNCIkbBdCJYZUSACJBQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/person\\\/8fa87a6308e5828bdc88e117e46db3a7\",\"name\":\"360.Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g\",\"caption\":\"360.Agency\"},\"url\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/author\\\/mthibault\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"360.Agency • Pourquoi avoir un CDA (BDC)","description":"Chez 360.Agency :","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/360.agency\/fr\/blog\/pourquoi-avoir-un-cda-bdc\/","og_locale":"fr_FR","og_type":"article","og_title":"360.Agency • Pourquoi avoir un CDA (BDC)","og_description":"Chez 360.Agency :","og_url":"https:\/\/360.agency\/fr\/blog\/pourquoi-avoir-un-cda-bdc\/","og_site_name":"360.Agency","article_publisher":"https:\/\/www.facebook.com\/360.agencymtl","article_published_time":"2015-11-26T08:00:37+00:00","article_modified_time":"2019-03-25T20:21:50+00:00","og_image":[{"width":960,"height":350,"url":"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/pouquoi-bdc.jpg","type":"image\/jpeg"}],"author":"360.Agency","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"360.Agency","Dur\u00e9e de lecture est.":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/360.agency\/fr\/blog\/pourquoi-avoir-un-cda-bdc\/#article","isPartOf":{"@id":"https:\/\/360.agency\/fr\/blog\/pourquoi-avoir-un-cda-bdc\/"},"author":{"name":"360.Agency","@id":"https:\/\/360.agency\/en\/#\/schema\/person\/8fa87a6308e5828bdc88e117e46db3a7"},"headline":"Pourquoi avoir un CDA (BDC)","datePublished":"2015-11-26T08:00:37+00:00","dateModified":"2019-03-25T20:21:50+00:00","mainEntityOfPage":{"@id":"https:\/\/360.agency\/fr\/blog\/pourquoi-avoir-un-cda-bdc\/"},"wordCount":808,"commentCount":1,"publisher":{"@id":"https:\/\/360.agency\/en\/#organization"},"image":{"@id":"https:\/\/360.agency\/fr\/blog\/pourquoi-avoir-un-cda-bdc\/#primaryimage"},"thumbnailUrl":"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/pouquoi-bdc.jpg","articleSection":["Non classifi\u00e9(e)"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/360.agency\/fr\/blog\/pourquoi-avoir-un-cda-bdc\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/360.agency\/fr\/blog\/pourquoi-avoir-un-cda-bdc\/","url":"https:\/\/360.agency\/fr\/blog\/pourquoi-avoir-un-cda-bdc\/","name":"360.Agency • Pourquoi avoir un CDA (BDC)","isPartOf":{"@id":"https:\/\/360.agency\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/360.agency\/fr\/blog\/pourquoi-avoir-un-cda-bdc\/#primaryimage"},"image":{"@id":"https:\/\/360.agency\/fr\/blog\/pourquoi-avoir-un-cda-bdc\/#primaryimage"},"thumbnailUrl":"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/pouquoi-bdc.jpg","datePublished":"2015-11-26T08:00:37+00:00","dateModified":"2019-03-25T20:21:50+00:00","description":"Chez 360.Agency :","breadcrumb":{"@id":"https:\/\/360.agency\/fr\/blog\/pourquoi-avoir-un-cda-bdc\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/360.agency\/fr\/blog\/pourquoi-avoir-un-cda-bdc\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/360.agency\/fr\/blog\/pourquoi-avoir-un-cda-bdc\/#primaryimage","url":"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/pouquoi-bdc.jpg","contentUrl":"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/pouquoi-bdc.jpg","width":960,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/360.agency\/fr\/blog\/pourquoi-avoir-un-cda-bdc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/360.agency\/fr\/"},{"@type":"ListItem","position":2,"name":"Pourquoi avoir un CDA (BDC)"}]},{"@type":"WebSite","@id":"https:\/\/360.agency\/en\/#website","url":"https:\/\/360.agency\/en\/","name":"360.Agency","description":"","publisher":{"@id":"https:\/\/360.agency\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/360.agency\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/360.agency\/en\/#organization","name":"360.Agency","url":"https:\/\/360.agency\/en\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/360.agency\/en\/#\/schema\/logo\/image\/","url":"https:\/\/360.agency\/wp-content\/uploads\/2021\/09\/logo_dark_360.agency-400x135-1.png","contentUrl":"https:\/\/360.agency\/wp-content\/uploads\/2021\/09\/logo_dark_360.agency-400x135-1.png","width":400,"height":135,"caption":"360.Agency"},"image":{"@id":"https:\/\/360.agency\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/360.agencymtl","https:\/\/www.instagram.com\/360.agencymtl\/","https:\/\/www.linkedin.com\/company\/9325060","https:\/\/www.youtube.com\/channel\/UCW_KTNCIkbBdCJYZUSACJBQ"]},{"@type":"Person","@id":"https:\/\/360.agency\/en\/#\/schema\/person\/8fa87a6308e5828bdc88e117e46db3a7","name":"360.Agency","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g","caption":"360.Agency"},"url":"https:\/\/360.agency\/fr\/blog\/author\/mthibault\/"}]}},"views":2807,"_links":{"self":[{"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/posts\/5396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/comments?post=5396"}],"version-history":[{"count":8,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/posts\/5396\/revisions"}],"predecessor-version":[{"id":14967,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/posts\/5396\/revisions\/14967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/media\/5644"}],"wp:attachment":[{"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/media?parent=5396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/categories?post=5396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/tags?post=5396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}