{"id":5389,"date":"2015-09-24T07:35:04","date_gmt":"2015-09-24T07:35:04","guid":{"rendered":"http:\/\/blog.360.agency\/?p=2579"},"modified":"2019-03-25T20:22:26","modified_gmt":"2019-03-25T20:22:26","slug":"le-remarketing-la-2eme-chance-de-lunivers-numerique","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/le-remarketing-la-2eme-chance-de-lunivers-numerique\/","title":{"rendered":"Le remarketing : La 2\u00e8me chance de l\u2019univers num\u00e9rique"},"content":{"rendered":"

[vc_row][vc_column][vc_empty_space][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/3″][vc_custom_heading text=\u00a0\u00bbCet article a \u00e9t\u00e9 r\u00e9\u00e9dit\u00e9.\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:16px|text_align:left|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bb360.Experts – Avec le remarketing, convertissez vos visiteurs en clients !\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:16px|text_align:left|color:%23e14940|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb link=\u00a0\u00bb||target:%20_blank|\u00a0\u00bb el_class=\u00a0\u00bblink_primary\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb2\/3″][vc_single_image image=\u00a0\u00bb14341″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbright\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/u><\/p>\n

Le monde du reciblage<\/span><\/h2>\n

\u00c0 peu pr\u00e8s tous les usagers qui visitent un site web pour la premi\u00e8re fois n\u2019ach\u00e8teront rien. Plus sp\u00e9cifiquement, seuls 4 % des premiers visiteurs sont convertis. De plus, un visiteur sur deux ira voir jusqu\u2019\u00e0 quatre sites avant de prendre une d\u00e9cision d\u2019achat finale. Aussi, 70 % de ceux et celles qui se rendent jusqu\u2019au panier virtuel termineront leur session avant d\u2019avoir finalis\u00e9 le processus.<\/span><\/p>\n

Cela signifie en termes simples que les usagers du web n\u2019ach\u00e8tent pas lors de leur premi\u00e8re visite, et donc les entreprises qui souhaitent convertir leurs visiteurs doivent d\u00e9velopper une strat\u00e9gie pour rejoindre ces clients potentiels apr\u00e8s qu\u2019ils aient quitt\u00e9 votre site internet.<\/p>\n

En d\u2019autres mots, il est important de demeurer visible aupr\u00e8s de clients potentiels m\u00eame si ces derniers ne sont plus en train d\u2019analyser nos produits et services. Voil\u00e0 le r\u00f4le du remarketing.<\/p>\n

Comme le nom l\u2019indique, le remarketing est un effort suppl\u00e9mentaire et subs\u00e9quent qui vise \u00e0 continuer de promouvoir ses produits et services aupr\u00e8s d\u2019un client qui a quitt\u00e9 notre site.<\/span><\/p>\n

La 2\u00e8me chance de convertir<\/span><\/h3>\n

Son fonctionnement est relativement simple. Un \u00ab\u00a0cookie\u00a0\u00bb (aussi connu sous le nom de t\u00e9moin de connexion) plac\u00e9 sur le site est en mesure de suivre chaque visiteur qui quitte le site en question sans avoir effectu\u00e9 d\u2019achat ou d\u2019appel \u00e0 l\u2019action (call-to-action). Ces utilisateurs sont ensuite ajout\u00e9s \u00e0 une liste de remarketing et seront vis\u00e9s par des publicit\u00e9s cibl\u00e9es alors qu\u2019ils continuent de parcourir le web.<\/span><\/p>\n

Plus sp\u00e9cifiquement, imaginez un concessionnaire automobile qui vend une voiture appel\u00e9e Voiture A. Un usager passe quelques minutes sur la page de la Voiture A mais ultimement quitte le site sans effectuer une demande d\u2019essai routier.<\/span><\/p>\n

Si le concessionnaire a une strat\u00e9gie de remarketing en place, le visiteur sera ajout\u00e9 \u00e0 sa liste et des publicit\u00e9s uniques et cibl\u00e9es lui seront pr\u00e9sent\u00e9es alors qu\u2019ils continuent de parcourir d\u2019autres sites ou moteurs de recherche.<\/span><\/p>\n

Voici un exemple\u00a0:<\/span><\/p>\n

<\/u>\"image001\"<\/a><\/p>\n

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Un formidable outil d\u2019engagement<\/span><\/h3>\n

Il s\u2019agit essentiellement d\u2019une relance, ou d\u2019une fa\u00e7on de s\u2019assurer que les clients actuels de la marque demeurent loyaux. L\u2019id\u00e9e est de mettre bien en \u00e9vidence les produits et services que nous offrons, et de pr\u00e9senter le tout au client, m\u00eame si ce dernier n\u2019est plus sur notre site.<\/span><\/p>\n

Puisque l\u2019usager est d\u00e9j\u00e0 au fait de nos produits, et qu\u2019il ou elle a d\u00e9j\u00e0 visit\u00e9 notre site, les chances de conversion sont plus grandes lorsque l\u2019on conserve une pr\u00e9sence num\u00e9rique ailleurs sur le site.<\/span><\/p>\n

Si l\u2019on se fie aux donn\u00e9es recueillies par trois concessionnaires du groupe Solutions M\u00e9dias 360, 20 % de toutes les ventes en ligne sont attribuables au remarketing, et 7 % des ventes totales du concessionnaire. Il s\u2019agit de pourcentages significatifs qui d\u00e9montrent tout son potentiel.<\/span><\/p>\n

Pour en savoir plus sur cette solution publicitaire tr\u00e8s efficace, contactez un de nos experts d\u00e8s aujourd\u2019hui!<\/span><\/p>\n

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[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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