{"id":5388,"date":"2015-09-17T09:05:16","date_gmt":"2015-09-17T09:05:16","guid":{"rendered":"http:\/\/blog.360.agency\/?p=2552"},"modified":"2017-07-12T21:10:40","modified_gmt":"2017-07-12T21:10:40","slug":"la-video-un-outil-de-plus-en-plus-important-pour-toute-entreprise","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/la-video-un-outil-de-plus-en-plus-important-pour-toute-entreprise\/","title":{"rendered":"La vid\u00e9o narrative: \u0003Pr\u00e9sentez-vous sous un nouveau jour…"},"content":{"rendered":"

<\/p>\n

Si une image vaut 1\u00a0000 mots, une vid\u00e9o en vaut 1,8 million!<\/span> C\u2019est du moins ce qu\u2019affirme la firme de recherche et d\u2019analyse Forrester qui se penche r\u00e9guli\u00e8rement sur la question de l\u2019importance de la vid\u00e9o pour promouvoir une compagnie et ses produits et services. La croissance fulgurante de YouTube prouve \u00e9galement l\u2019importance de la vid\u00e9o, elle qui permet d\u2019envoyer un message limpide rapidement pour informer ou simplement divertir.<\/span><\/p>\n

Si vous n\u2019\u00eates toujours pas convaincus, sachez que la majorit\u00e9 des analystes sp\u00e9cialis\u00e9s dans le domaine du web estiment que sous peu, 90\u00a0% des utilisateurs sur internet y seront pour regarder une vid\u00e9o quelconque. De plus, 58\u00a0% des consommateurs affirment faire plus confiance \u00e0 une entreprise qui fait usage de la vid\u00e9o que celles qui n\u2019y ont pas recours.<\/span><\/p>\n

Lorsqu\u2019on voit comment certaines des plus grandes entreprises au monde utilisent la vid\u00e9o, l\u2019on se rend compte que les possibilit\u00e9s sont illimit\u00e9es. Les meilleures vid\u00e9os, celles qui sont partag\u00e9es des millions de fois, sont celles qui informent en comptant une histoire, comme Cartier et sa vid\u00e9o de l\u2019Odyss\u00e9e<\/a><\/span> ou les fameux ours de Coca-Cola<\/a><\/span>.<\/span><\/p>\n

La vid\u00e9o, c\u2019est de l\u2019art. Moderne oui, mais de l\u2019art tout de m\u00eame. M\u00eame si les entreprises internationales importantes d\u00e9pensent des centaines de milliers de dollars pour cr\u00e9er des vid\u00e9os impressionnantes, d\u2019autres entreprises qui souhaitent profiter de l\u2019engouement envers ce moyen de communication peuvent le faire \u00e0 plus faible co\u00fbt gr\u00e2ce \u00e0 plusieurs outils et services perfectionn\u00e9s. Il est donc possible de livrer notre message \u00e0 nos clients rapidement sans d\u00e9penser une fortune, et ainsi profiter de tous les avantages reli\u00e9s \u00e0 l\u2019utilisation de vid\u00e9os nous aussi.<\/span><\/p>\n

Ce que nous voulons vous conf\u00e9rer ici est l\u2019importance d\u2019int\u00e9grer les vid\u00e9os dans votre strat\u00e9gie promotionnelle. Une vid\u00e9o efficace sera courte et pr\u00e9cise, tout en \u00e9tant agr\u00e9able et pertinente. Vous voulez cr\u00e9er quelque chose d\u2019unique qui sera int\u00e9ressant \u00e0 regarder. Avant de penser \u00e0 comment promouvoir un produit sp\u00e9cifique, pensez \u00e0 un message qui sera pertinent pour celui ou celle qui regarde la vid\u00e9o. Comme un film au cin\u00e9ma, une vid\u00e9o se doit d\u2019\u00eatre avant tout divertissante. Si on est trop \u00ab\u00a0vente\u00a0\u00bb, notre vid\u00e9o ne sera pas efficace.<\/span><\/p>\n

Donc, songez tout d\u2019abord \u00e0 utiliser la vid\u00e9o. Ensuite, d\u00e9terminez le message que vous souhaitez v\u00e9hiculer par l\u2019entremise de celle-ci. Vous \u00e9tablissez alors une strat\u00e9gie et une ligne \u00e9ditoriale pour chacune de vos vid\u00e9os qui dictera la cr\u00e9ation de celles-ci. Par la suite, songez \u00e0 multiplier son utilisation.<\/span><\/p>\n

Par exemple, il est de plus en plus tendance d\u2019int\u00e9grer une vid\u00e9o \u00e0 la page d\u2019accueil d\u2019un site. Chez Solutions M\u00e9dias 360, nous sommes en mesure d\u2019effectuer cette int\u00e9gration lorsque nos clients d\u00e9sirent un nouveau site plus moderne et surtout plus efficace et fonctionnel pour leurs auditoires.<\/span><\/p>\n

Voyez quelques exemples\u00a0de nos r\u00e9alisations pour\u00a0Prestige Mazda<\/a><\/span> et Glenmore Audi<\/a><\/span>.<\/span><\/p>\n

Voici d’autres excellents exemples:<\/span><\/h3>\n

https:\/\/fr.airbnb.ca\/<\/a><\/span><\/p>\n

http:\/\/mahno.com.ua\/en<\/a><\/span><\/p>\n

http:\/\/danner.tw\/<\/a><\/span><\/p>\n

http:\/\/20.okeanelzy.com\/en\/<\/a><\/span><\/p>\n

http:\/\/www.fabrica.it\/<\/a><\/span><\/p>\n

https:\/\/houseofborel.com\/<\/a><\/span><\/p>\n

http:\/\/pro.weltrade.com\/en\/<\/a><\/span><\/p>\n

http:\/\/level-barvikha.ru\/<\/a><\/span><\/p>\n

http:\/\/www.badassembly.com\/<\/a><\/span><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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