{"id":5384,"date":"2015-08-20T09:00:13","date_gmt":"2015-08-20T09:00:13","guid":{"rendered":"http:\/\/blog.360.agency\/?p=2472"},"modified":"2017-07-12T21:13:41","modified_gmt":"2017-07-12T21:13:41","slug":"conseils-twitter","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/conseils-twitter\/","title":{"rendered":"Conseils Twitter"},"content":{"rendered":"

Twitter, le forum de discussion du web! Dynamique, direct et tr\u00e8s engageant, Twitter vous offre la possibilit\u00e9 de vous exprimer \u00e0 toute heure de la journ\u00e9e \u00e0 tous ceux et celles qui vous suivent. C\u2019est fantastique non? En effet, sauf qu\u2019il faut tout de m\u00eame faire attention et surtout, il faut adopter une strat\u00e9gie efficace si nous voulons voir de l\u2019action sur notre compte Twitter.<\/span><\/p>\n

Le contenu est la cl\u00e9<\/span><\/h3>\n

C\u2019est bien connu, les \u00ab\u00a0tweets\u00a0\u00bb ne doivent pas d\u00e9passer 140 caract\u00e8res. De prime abord, cela peut sembler suffisant, mais la r\u00e9alit\u00e9 est que plusieurs utilisateurs ont de la difficult\u00e9 \u00e0 faire passer leur message avec si peu d\u2019espace.<\/span><\/p>\n

De plus, plusieurs experts s\u2019entendent pour dire qu\u2019il faudrait plut\u00f4t se restreindre \u00e0 110 caract\u00e8res afin d\u2019augmenter l\u2019engagement de vos fans, et question de rendre les choses encore plus complexes. Peu importe le nombre de caract\u00e8res, assurez-vous que vos microbillets soient pr\u00e9cis et directs, et n\u2019oubliez pas d\u2019inclure un appel \u00e0 l\u2019action ou encore un lien.<\/span><\/p>\n


\n<\/strong>\u00c9vitez les publications personnelles<\/span><\/h3>\n

Il n\u2019y a pas de probl\u00e8mes \u00e0 mentionner ce que vous avez mang\u00e9 pour d\u00e9jeuner ou \u00e0 quelle heure vous \u00eates arriv\u00e9 au bureau ce matin sur votre compte Twitter personnel, mais ce n\u2019est pas n\u00e9cessairement appropri\u00e9 sur un compte Twitter d\u2019entreprise.<\/span><\/p>\n

Afin de vous assurer que vos fans soient int\u00e9ress\u00e9s par vos microbillets, concentrez-vous sur le contenu reli\u00e9 \u00e0 votre marque et votre entreprise. Vous faites une vente priv\u00e9e ou exclusive en fin de semaine? Assurez-vous de publier le code promo Twitter exclusif. Une nouvelle qui pourrait int\u00e9resser ceux qui vous suivent? \u00ab\u00a0Tweetez\u00a0\u00bb le lien!<\/span><\/p>\n

Utilisez des images<\/span><\/h3>\n

Je viens de vous mentionner que le contenu \u00e9tait cl\u00e9 sur Twitter, et maintenant je sugg\u00e8re d\u2019utiliser des photos. Pourquoi? Parce qu\u2019une image vaut mille mots, et qu\u2019il est possible de dire beaucoup avec une simple photo, beaucoup plus du moins que ce que permettent les 140 caract\u00e8res.<\/span><\/p>\n

Les humains sont naturellement int\u00e9ress\u00e9s par les images, et celles-ci sont en mesure de faire passer un message qui serait impossible \u00e0 transmettre avec 140 caract\u00e8res. Les microbillets qui incluent des images sont g\u00e9n\u00e9ralement plus engageants que les \u00ab\u00a0tweets\u00a0\u00bb qui n\u2019en comportent pas, alors assurez-vous de m\u00e9langer les types de publications que vous faites en incluant de temps \u00e0 autres des images.<\/span><\/p>\n

#Hashtags<\/span><\/h3>\n

La plupart du temps, les hashtags ne sont pas utilis\u00e9s correctement et nous avons droit \u00e0 un amalgame de mots illisibles avec une foule de di\u00e8ses (croisillons) m\u00e9lang\u00e9s \u00e0 l\u2019ensemble. Cela dit, il est important d\u2019inclure des hashtags afin de s\u2019assurer que notre publication rejoindra notre public cible et qu\u2019elle sera remarqu\u00e9e.<\/span><\/p>\n

Les hashtags ont commenc\u00e9 avec Twitter, et ils sont encore utilis\u00e9s aujourd\u2019hui afin de permettre aux utilisateurs de trouver des publications reli\u00e9es \u00e0 leurs int\u00e9r\u00eats. Il faut seulement limiter le nombre d\u2019hashtags ajout\u00e9s \u00e0 chaque microbillet, faire en sorte qu\u2019ils ne soient pas trop longs et qu\u2019ils puissent \u00eatre facilement trouv\u00e9s, et utiliser des mots reli\u00e9s au sujet de notre publication.<\/span><\/p>\n

Alors voil\u00e0, le moment est venu de Tweeter!<\/span><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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