{"id":5378,"date":"2015-07-09T09:00:40","date_gmt":"2015-07-09T09:00:40","guid":{"rendered":"http:\/\/blog.360.agency\/?p=2398"},"modified":"2017-07-12T21:20:26","modified_gmt":"2017-07-12T21:20:26","slug":"acheter-le-mot-cle-de-ma-marque-est-ce-profitable","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/acheter-le-mot-cle-de-ma-marque-est-ce-profitable\/","title":{"rendered":"Acheter le mot-cl\u00e9 de ma marque, est-ce profitable?"},"content":{"rendered":"<p><!--more--><span style=\"font-family: Roboto; font-size: 10pt; color: #808080;\"><span style=\"color: #a10000;\">Le 23 avril 2013, Google a modifi\u00e9 sa politique en ce qui concerne les marques d\u00e9pos\u00e9es.<\/span> De tous les changements apport\u00e9s \u00e0 cette politique, les \u00e9l\u00e9ments cl\u00e9s \u00e9taient que Google allait d\u00e9sormais permettre aux annonceurs d\u2019utiliser les marques d\u00e9pos\u00e9es dans leurs publicit\u00e9s, et que toutes les restrictions par rapport \u00e0 l\u2019utilisation de ces marques \u00e9taient dor\u00e9navant lev\u00e9es.<\/span><br \/>\n<span style=\"font-family: Roboto;\">Bien que Google continue d\u2019enqu\u00eater sur les cas d\u2019atteintes aux marques d\u00e9pos\u00e9es dans les publicit\u00e9s, le moteur de recherche n\u2019emp\u00eache plus leur mise aux ench\u00e8res.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">En termes simples, vos comp\u00e9titeurs ont d\u00e9sormais le droit d\u2019utiliser votre marque dans leurs publicit\u00e9s num\u00e9riques et du m\u00eame coup ils ont l\u2019occasion de vous soutirer du trafic important.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Donc, pour revenir \u00e0 notre question initiale, la r\u00e9ponse rapide est oui. Il est effectivement profitable d\u2019acheter le mot-cl\u00e9 de votre marque et dans bien des cas, il est n\u00e9cessaire de le faire. Et puisque votre marque vous repr\u00e9sente, ce n\u2019est pas tr\u00e8s dispendieux.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Il y a d\u2019autres avantages significatifs de miser sur votre marque.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Vous \u00eates en mesure de contr\u00f4ler le message v\u00e9hicul\u00e9 \u00e0 vos clients potentiels. Si vous avez une promotion ou une vente quelconque, vous pouvez changer votre annonce rapidement sans attendre que Google accepte le changement.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Vous augmentez \u00e9galement votre pr\u00e9sence sur la premi\u00e8re page des r\u00e9sultats de recherche. Les deux ou trois premi\u00e8res positions \u00e9tant g\u00e9n\u00e9ralement r\u00e9serv\u00e9es aux publicit\u00e9s, votre marque apparait en haut des r\u00e9sultats, ainsi qu\u2019\u00e0 l\u2019int\u00e9rieur des r\u00e9sultats organiques qui suivent. Vous augmentez ainsi la visibilit\u00e9 de votre marque.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">De plus, vous pouvez inclure votre adresse et votre num\u00e9ro de t\u00e9l\u00e9phone dans la publicit\u00e9, facilitant ainsi le contact entre votre entreprise et le client potentiel.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Tout cela signifie que l\u2019investissement minime requis pour acheter le mot-cl\u00e9 de votre marque aura un impact positif sur votre strat\u00e9gie de publicit\u00e9 num\u00e9rique qui devrait rapidement se transformer en une augmentation de votre exposition et surtout, vos conversions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":5628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; 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