{"id":5376,"date":"2015-06-30T09:00:26","date_gmt":"2015-06-30T09:00:26","guid":{"rendered":"http:\/\/blog.360.agency\/?p=2382"},"modified":"2017-07-12T21:24:40","modified_gmt":"2017-07-12T21:24:40","slug":"la-diversification-du-contenu-sur-les-medias-sociaux","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/la-diversification-du-contenu-sur-les-medias-sociaux\/","title":{"rendered":"La diversification du contenu sur les m\u00e9dias sociaux"},"content":{"rendered":"<p><!--more--><span style=\"font-family: Roboto; font-size: 10pt;\"><span style=\"color: #a10000;\">Les m\u00e9dias sociaux sont certainement les c\u00e9l\u00e9brit\u00e9s de l\u2019heure!<\/span><span style=\"color: #808080;\"> Tout le monde les conna\u00eet et tout le monde veut \u00eatre autour d&rsquo;eux!<\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\"><br \/>\nPour beaucoup, le temps pass\u00e9 \u00e0 faire d\u00e9filer les fils d&rsquo;actualit\u00e9 est probablement plus que celui pass\u00e9 avec leurs propres amis et membres de leur famille. Alors, comment s\u2019assurer que nos fans voient nos comptes de m\u00e9dias sociaux comme leur ami? La diversification!\u00a0<\/span><span style=\"font-family: Roboto; color: #a10000;\">Voici donc trois raisons importantes qui expliquent pourquoi la diversification de votre contenu vous aidera \u00e0 mieux performer sur les m\u00e9dias sociaux.<\/span><\/p>\n<h3><span style=\"font-family: Roboto; color: #a10000;\">Personne n\u2019aime les gens \u00e9go\u00efstes<\/span><\/h3>\n<p><span style=\"font-family: Roboto;\">Nous avons tous cet ami qui aime seulement parler de lui. Vous allez manger au restaurant et vous passez la soir\u00e9e \u00e0 les \u00e9couter parler de leur nouvel emploi, nouvel amour, nouveau chat&#8230; Vous penseriez qu&rsquo;il pourrait prendre deux minutes pour vous demander comment va votre vie. Eh bien non, cela ferait en sorte qu\u2019il n\u2019a pas toute votre attention!<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Alors, assurez-vous de ne pas parler uniquement de vous sur votre page! Vos fans ne veulent pas uniquement entendre parler de vos produits et votre entreprise, m\u00eame si ultimement c\u2019est pour cela qu\u2019ils vous suivent. Oui, il est vrai qu\u2019ils sont susceptibles de s\u2019int\u00e9resser \u00e0 votre entreprise si elles suivent votre page, mais cela ne signifie pas n\u00e9cessairement qu&rsquo;ils veulent des messages qui portent tout le temps sur vous, vous et vous! Essayez du contenu qui est moins \u00ab\u00a0regardez-nous \u00bb et plus \u00ab wow, cool, impressionnant\u00a0\u00bb !<\/span><\/p>\n<h3><span style=\"font-family: Roboto; color: #a10000;\">Aider les autres n\u2019est jamais une mauvaise chose<\/span><\/h3>\n<p><span style=\"font-family: Roboto;\">C\u2019est bien beau ne pas parler seulement de soi, mais alors, de qui parlerez-vous? Vous savez cet ami qui est toujours pr\u00eat \u00e0 aider tout le monde, ne se mettant jamais avant les autres, car il pr\u00e9f\u00e8re voir ses amis heureux?<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Vous pouvez essayer \u00e7a! Essayez de prendre le temps de m\u00e9langer le contenu en ajoutant des trucs qui leur<span style=\"color: #a10000;\"> permettront <\/span>d\u2019apprendre quelque chose de nouveau. Vous vendez des cosm\u00e9tiques? Pourquoi pas des articles offrant des conseils et des astuces de maquillage?<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Vous \u00eates un concessionnaire? Vous pouvez offrir des conseils sur l\u2019entretien d\u2019un v\u00e9hicule par exemple. Tout le monde aime recevoir des informations utiles et les fans de votre page seront reconnaissants du fait que vous les aidiez. Il est toujours surprenant de constater \u00e0 quel point ce genre de contenu cr\u00e9e un engouement aupr\u00e8s de ceux et celles qui suivent votre page.<\/span><\/p>\n<h3><span style=\"font-family: Roboto; color: #a10000;\">La confiance et l\u2019honn\u00eatet\u00e9 vont tr\u00e8s loin<\/span><\/h3>\n<p><span style=\"font-family: Roboto;\">En aidant vos fans, vous les gardez engag\u00e9s avec votre page tout en cr\u00e9ant un lien de confiance avec eux bas\u00e9 sur l\u2019honn\u00eatet\u00e9. Pensez-y, lorsque vous devez effectuer des r\u00e9novations sur votre maison, vous ne prendrez assur\u00e9ment pas l\u2019entrepreneur qui vous charge le plus gros montant. Vous ferez plut\u00f4t confiance \u00e0 celui qui est honn\u00eate et qui est pr\u00eat \u00e0 vous offrir des conseils gratuits et qui vous parle avec respect comme un ami. C\u2019est la m\u00eame chose avec les m\u00e9dias sociaux.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Un dernier point: la diversification ne signifie pas que vous devez \u00e9viter de parler de vous-m\u00eame (ou de votre entreprise) et de vos produits et services. Il s\u2019agit simplement de m\u00e9langer le contenu et d\u2019offrir un ensemble de publications qui traitent de sujets vari\u00e9s et utiles.<\/span><\/p>\n<p><span style=\"font-family: Roboto; color: #a10000;\">Maintenant, allez faire de nouveaux amis! \ud83d\ude09<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":5594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; 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