{"id":5375,"date":"2015-06-25T09:00:57","date_gmt":"2015-06-25T09:00:57","guid":{"rendered":"http:\/\/blog.360.agency\/?p=2374"},"modified":"2019-03-25T20:22:11","modified_gmt":"2019-03-25T20:22:11","slug":"limportance-de-lappel-a-laction","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/limportance-de-lappel-a-laction\/","title":{"rendered":"L’importance de l’appel \u00e0 l’action"},"content":{"rendered":"

[vc_row][vc_column][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/3″][vc_custom_heading text=\u00a0\u00bbCet article a \u00e9t\u00e9 r\u00e9\u00e9dit\u00e9.\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:16px|text_align:left|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bb360.Experts \u2013 Augmentez votre taux de conversion gr\u00e2ce \u00e0 l\u2019appel \u00e0 l’action !\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:16px|text_align:left|color:%23e14940|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb link=\u00a0\u00bb|||\u00a0\u00bb el_class=\u00a0\u00bblink_primary\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb2\/3″][vc_single_image image=\u00a0\u00bb14362″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbright\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Votre site web fournit des informations sur les produits et services offerts par votre entreprise, et vous travaillez fort pour amener les lecteurs \u00e0 votre site dans l’espoir que ces visiteurs se transforment ultimement en clients. Gr\u00e2ce \u00e0 l’optimisation pour les moteurs de recherche et la publicit\u00e9 en ligne, vous pouvez g\u00e9n\u00e9rer du trafic qualifi\u00e9 vers les diff\u00e9rentes pages de votre site, mais quelle est la prochaine \u00e9tape par la suite?<\/span><\/p>\n

Les pages de votre site sont informatives, mais vous voulez vous assurer que les clients qui ont recueilli vos informations et qui sont pr\u00eats \u00e0 acheter seront en mesure de le faire facilement. C\u2019est alors que vous devez profiter d\u2019un outil puissant qui, \u00e9tonnamment, n\u2019est pas utilis\u00e9 de fa\u00e7on optimale par beaucoup d’entreprises, les appels \u00e0 l\u2019action, mieux connus sous leur nom anglophone call-to-action.<\/em><\/span><\/p>\n

Un appel \u00e0 l’action est simplement une commande positionn\u00e9e sur une page de votre site, ou dans un courriel ou une infolettre (ou en r\u00e9alit\u00e9 \u00e0 l’int\u00e9rieur de n\u2019importe quelle forme de communication num\u00e9rique), qui offre \u00e0 l\u2019utilisateur un moyen facile de cheminer vers une action ult\u00e9rieure. Un appel \u00e0 l’action peut \u00eatre un bouton \u00ab\u00a0acheter maintenant\u00a0\u00bb ou \u00ab\u00a0s\u2019inscrire\u00a0\u00bb, ou encore \u00ab\u00a0prenez un rendez-vous aujourd’hui\u00a0\u00bb.<\/span><\/p>\n

L’id\u00e9e est simple. Vous voulez amener le lecteur \u00e0 poser une action sur votre site, qui fera de lui votre nouveau client! Votre appel \u00e0 l\u2019action peut mener vers une page d\u2019achat de produit, ou encore vers une page de prise de rendez-vous. Une fois l\u2019action pos\u00e9e, votre client potentiel passera du monde virtuel \u00e0 votre entreprise directement.<\/span><\/p>\n

Rappelez-vous, un appel \u00e0 l’action est votre meilleur ami lorsque vous d\u00e9sirez augmenter votre taux de conversion et votre retour sur investissement. En donnant au lecteur une fa\u00e7on claire d\u2019en savoir plus sur votre produit ou tout simplement acheter votre produit, vous \u00eates capable de convertir instantan\u00e9ment les visiteurs qui sont int\u00e9ress\u00e9s par ce que vous avez \u00e0 offrir. Si l’utilisateur ne voit pas comment il ou elle peut obtenir plus d’informations sur votre entreprise ou ses services, il est fort probable qu’ils vont quitter votre site.<\/span><\/p>\n

Il s\u2019agit d\u2019une erreur de penser qu\u2019ils vont rechercher votre num\u00e9ro de t\u00e9l\u00e9phone ou adresse courriel. N\u2019oubliez pas que votre entreprise a probablement beaucoup de concurrents, et si vos concurrents utilisent efficacement les appels \u00e0 l’action, il y a de bonnes chances qu’ils obtiendront le client et pas vous.<\/span><\/p>\n

Une \u00e9tude men\u00e9e en 2013 a d\u00e9montr\u00e9 que le site d’une \u00e9cole suisse a g\u00e9n\u00e9r\u00e9 12 fois plus de conversions apr\u00e8s qu\u2019ils aient ins\u00e9r\u00e9 un appel \u00e0 l\u2019action simple, soit \u00ab\u00a0obtenez votre copie\u00a0\u00bb. Le call-to-action <\/em>a \u00e9t\u00e9 plac\u00e9 \u00e0 la fin de divers articles li\u00e9s \u00e0 un programme d’\u00e9tudes particulier offert par l’\u00e9cole en question. L\u2019appel \u00e0 l\u2019action menait vers un document num\u00e9rique \u00e9num\u00e9rant les avantages du programme.<\/span><\/p>\n

Les appels \u00e0 l\u2019action doivent \u00eatre partout o\u00f9 vous fournissez des informations sur un produit ou un service donn\u00e9. Cela regroupe les articles, les pages statiques ainsi que les infolettres et courriels. En vous assurant de positionner des appels \u00e0 l\u2019action dans des endroits strat\u00e9giques, vous verrez votre taux de rebond descendre et vos conversions augmenter!<\/span><\/p>\n

Si vous d\u00e9sirez en savoir plus sur comment SM360 est en mesure de vous aider \u00e0 augmenter vos conversions gr\u00e2ce aux appels \u00e0 l\u2019action, contactez-nous d\u00e8s aujourd\u2019hui!<\/span><\/p>\n

 <\/p>\n

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