{"id":5373,"date":"2015-06-18T09:00:58","date_gmt":"2015-06-18T09:00:58","guid":{"rendered":"http:\/\/blog.360.agency\/?p=2354"},"modified":"2017-07-12T21:31:46","modified_gmt":"2017-07-12T21:31:46","slug":"limportance-de-bien-gerer-sa-reputation-en-ligne","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/limportance-de-bien-gerer-sa-reputation-en-ligne\/","title":{"rendered":"L\u2019importance de bien g\u00e9rer sa r\u00e9putation en ligne"},"content":{"rendered":"<p><!--more--><\/p>\n<p>Internet a acc\u00e9l\u00e8re les communications. En quelques secondes seulement, on obtient l\u2019information que l\u2019on d\u00e9sire, on s\u2019informe des produits et services offerts par une entreprise et on magasine de mani\u00e8re beaucoup plus efficace.<\/p>\n<p><span style=\"font-family: Roboto;\">Par contre,<\/span><span style=\"color: #a10000; font-family: Roboto;\"> <a style=\"color: #a10000; text-decoration: underline;\" href=\"http:\/\/blog.360.agency\/fr\/comment-repondre-aux-commentaires-negatifs-en-ligne\/\" target=\"_blank\" rel=\"noopener noreferrer\">comme nous l\u2019avons vu pr\u00e9c\u00e9demment<\/a><\/span><span style=\"font-family: Roboto;\">, cela permet \u00e9galement aux opinions n\u00e9gatives de se propager plus rapidement.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Il faut donc bien g\u00e9rer notre r\u00e9putation ligne en \u00e9coutant tout ce qui se dit \u00e0 propos de nous sur le web. Ainsi, il est possible d\u2019ajuster nos pratiques afin de mieux r\u00e9pondre aux besoins de nos clients actuels et potentiels.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Surveiller les conversations sur votre page ou votre compte n\u2019est qu\u2019un morceau du puzzle. Votre entreprise est cit\u00e9e ailleurs sur le web \u00e9galement, et les informations les plus pertinentes sont souvent sur des forums, des blogues et ailleurs sur le web. Il est possible d\u2019obtenir une image plus pr\u00e9cise de l\u2019opinion de nos clients en ayant recours \u00e0 des sondages et des groupes focus, mais cette information prend du temps \u00e0 obtenir, et l\u2019on ne sait jamais si elle est r\u00e9ellement repr\u00e9sentative de la situation. Suivre en temps r\u00e9el les conversations qui ont lieu partout sur le web au sujet de votre entreprise permet d\u2019avoir une image plus compl\u00e8te et non biais\u00e9e.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">La r\u00e9alit\u00e9 est que la majorit\u00e9 des consommateurs ne partagent pas leurs exp\u00e9riences positives ou n\u00e9gatives avec vous directement, mais ils en parleront sur d\u2019autres plateformes. C\u2019est en surveillant ces plateformes que l\u2019on est en mesure de mieux comprendre la position de notre entreprise et de l\u2019am\u00e9liorer s\u2019il y a lieu. Vous ne pouvez faire cela si vous ne g\u00e9rez pas votre r\u00e9putation en ligne.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Pour un concessionnaire par exemple, vous \u00eates en mesure de savoir si votre niveau de service est \u00e0 la hauteur et si vos clients sont satisfaits du produit que vous offrez. Cette information vous sera particuli\u00e8rement utile, surtout si vos comp\u00e9titeurs ne l\u2019ont pas.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Plusieurs entreprises, dont vos comp\u00e9titeurs, ignorent bien souvent l\u2019importance de garder un \u0153il sur leur r\u00e9putation web. En prenant les mesures n\u00e9cessaires pour ne pas commettre la m\u00eame erreur, vous obtenez un avantage comp\u00e9titif ind\u00e9niable.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Consultant Auto 360 est en mesure de surveiller votre r\u00e9putation web et vous permettre d\u2019obtenir les commentaires de vos clients en temps r\u00e9el. Vous \u00eates alors en mesure de r\u00e9agir plus rapidement aux situations n\u00e9gatives tout en pouvant \u00eatre proactif dans vos strat\u00e9gies futures.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Cette approche dynamique est la suite logique \u00e0 la simple pr\u00e9sence sur les m\u00e9dias sociaux. \u00c0 elle seule, cette pr\u00e9sence n\u2019est pas suffisante. Il faut \u00eatre attentif aux r\u00e9actions qui en d\u00e9coulent et en prendre avantage.<\/span><\/p>\n<p><strong><span style=\"font-family: Roboto;\">Ne manquez donc pas cette chance d\u2019obtenir un avantage concurrentiel important!<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":5939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; 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