{"id":5368,"date":"2015-06-04T09:00:04","date_gmt":"2015-06-04T09:00:04","guid":{"rendered":"http:\/\/blog.360.agency\/?p=2310"},"modified":"2017-07-13T15:45:44","modified_gmt":"2017-07-13T15:45:44","slug":"comment-utiliser-les-hashtags","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/comment-utiliser-les-hashtags\/","title":{"rendered":"Comment utiliser les #hashtags"},"content":{"rendered":"

Les #hashtags<\/span> sont partout aujourd\u2019hui. Si vous avez d\u00e9j\u00e0 de l\u2019exp\u00e9rience avec les m\u00e9dias sociaux, vous connaissez bien cette tendance, et vous avez donc probablement eu l\u2019occasion de constater quelques occasions o\u00f9 le #hashtag n\u2019a pas \u00e9t\u00e9 tr\u00e8s bien utilis\u00e9!<\/span><\/p>\n

Pour commencer, qu\u2019est-ce qu\u2019un #hashtag. En premier lieu, le terme appropri\u00e9 en fran\u00e7ais est mot-di\u00e8se. Mot-clic est \u00e9galement acceptable. Cela dit, nous allons conserver le terme populaire #hashtag pour la suite de cet article. Les #hashtags ont vu le jour sur Twitter, mais ils sont depuis utilis\u00e9s sur Facebook et Instagram, ainsi que d\u2019autres plateformes de m\u00e9dias sociaux. L\u2019id\u00e9e du #hashtag est de regrouper toutes les publications sur un sujet sp\u00e9cifique en un endroit afin de permettre aux usagers qui sont int\u00e9ress\u00e9s par ce sujet de retrouver toute l\u2019information \u00e0 un endroit rapidement.<\/span><\/p>\n

Comme vous l\u2019avez probablement devin\u00e9, il y a des r\u00e8gles \u00e0 suivre lorsque l\u2019on utilise les #hashtags. Voici quelques points \u00e0 surveiller afin d\u2019\u00e9viter d\u2019agacer les admirateurs de votre page.<\/span><\/p>\n

V\u00e9rifiez l\u2019orthographe et \u00e9vitez des symboles complexes<\/span><\/h3>\n

Il sera difficile de trouver votre #hashtag s\u2019il comporte une faute d\u2019orthographe n\u2019est-ce pas? Cela semble \u00e9vident, mais il n\u2019est pas rare de voir des publications avec des erreurs au niveau des #hashtags. Lorsqu\u2019une faute se glisse dans le #hashtag, cela fait en sorte que votre publication n\u2019est pas regroup\u00e9e avec les autres sur un m\u00eame sujet.<\/span><\/p>\n

Vous vouliez \u00e9crire #CoupeStanley mais vous avez plut\u00f4t inscrit #CoupeStamley. Puisque ce dernier #hashtag n\u2019est probablement pas recherch\u00e9, votre publication n\u2019aura pas la visibilit\u00e9 que vous d\u00e9sirez.<\/span><\/p>\n

M\u00eame constat pour les symboles complexes. Il n\u2019est g\u00e9n\u00e9ralement pas recommand\u00e9 d\u2019ajouter un \u00ab\u00a0&\u00a0\u00bb ou un trait d\u2019union \u00e0 votre #hashtag. Cela a pour effet de briser votre #hashtag et donc, seuls les mots figurants avant le symbole seront retenus. De plus, les lettres majuscules ne sont habituellement pas une bonne id\u00e9e. Ils ne font que rendre votre #hashtag plus difficile \u00e0 utiliser et rechercher. Cela nous am\u00e8ne \u00e0 notre second point\u2026<\/span><\/p>\n

Assurez-vous qu\u2019il est simple, court et sp\u00e9cifique<\/span><\/h3>\n

Afin d\u2019am\u00e9liorer l\u2019efficacit\u00e9 de votre #hashtag et d\u2019augmenter ses chances d\u2019\u00eatre utilis\u00e9 fr\u00e9quemment, il faut le garder court, simple et sp\u00e9cifique.<\/span><\/p>\n

#Silvousplaitpasdehashtagtroplongquinefinissentplus!<\/span><\/strong><\/span><\/p>\n

Votre #hashtag performera mieux s\u2019il est facile \u00e0 retenir et \u00e0 utiliser. N\u2019oubliez pas non plus de faire en sorte qu\u2019il est sp\u00e9cifique au sujet que vous d\u00e9sirez promouvoir. Par exemple, si vous faites un \u00e9v\u00e9nement sp\u00e9cial, #evenement n\u2019est peut-\u00eatre pas la meilleure solution. Oui ce #hashtag est populaire, mais il est utilis\u00e9 pour une panoplie d\u2019\u00e9v\u00e9nements, et le v\u00f4tre pourrait se perdre dans la foul\u00e9e. Donc, allez-y avec quelque chose comme #Grandprix ou #Centrebell.<\/span><\/p>\n

Allez-y mollo avec les #hashtags<\/span><\/h3>\n

Les #hashtags sont un outil particuli\u00e8rement performant pour augmenter la visibilit\u00e9 de vos publications. Mais il faut tout de m\u00eame les utiliser de fa\u00e7on intelligente. En d\u2019autres termes, il ne faut pas envahir notre publication de #hashtags.<\/span><\/p>\n

Si nous ne portons pas attention au nombre de #hashtags, #nous #pourrions #s\u00e9rieusement #agacer #nos #admirateurs #et #faire #en #sorte #que notre #publication ne #soit pas #lisible.<\/span><\/p>\n

En plus, les publications qui n\u2019ont pas un nombre excessif de #hashtags performent mieux que celles qui en ont trop. Il faut donc essayer de se limiter \u00e0 trois ou quatre #hashtags au maximum.<\/span><\/p>\n

Soyez pertinent et suivez les tendances<\/span><\/h3>\n

Assurez-vous que le sujet de votre publication soit reli\u00e9 au #hashtag que vous utilisez. Vous voulez parler d\u2019un nouveau mod\u00e8le de v\u00e9hicule, alors n\u2019utilisez pas #petitchien comme #hashtag. Essayez \u00e9galement de suivre les tendances du moment.<\/span><\/p>\n

Par exemple, #coupestanley est un #hashtag populaire en ce moment. Si vous avez du contenu en lien avec les s\u00e9ries au hockey, il pourrait tr\u00e8s bien perform\u00e9 en le jumelant \u00e0 ce #hashtag. Mais, il faut vous assurer que notre publication est r\u00e9ellement pertinente au #hashtag que vous utilisez. Sinon, vous pourriez \u00eatre victimes de moqueries sur les m\u00e9dias sociaux.<\/span><\/p>\n

Alors voil\u00e0, vous \u00eates maintenant #produhashtag!<\/span><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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