{"id":5358,"date":"2015-04-30T09:00:02","date_gmt":"2015-04-30T09:00:02","guid":{"rendered":"http:\/\/blog.360.agency\/?p=2159"},"modified":"2017-07-13T18:50:59","modified_gmt":"2017-07-13T18:50:59","slug":"retour-vers-le-futur-ou-le-come-back-du-gif-anime","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/retour-vers-le-futur-ou-le-come-back-du-gif-anime\/","title":{"rendered":"Retour vers le futur ou le come-back du GIF anim\u00e9"},"content":{"rendered":"

 <\/p>\n

Je suis une femme de la g\u00e9n\u00e9ration 90. Les GIFs anim\u00e9s ont berc\u00e9 mon adolescence et les d\u00e9buts du web. J\u2019ai fait partie de ces \u00e9tudiantes qui ins\u00e9raient des petites images anim\u00e9es grotesques en 256 couleurs dans\u00a0MSN Messenger<\/em>!
\n\u00c0 l\u2019\u00e9poque, c\u2019\u00e9tait nouveau, innovant, dr\u00f4le, tendance…
\nMais l\u2019utilisation \u00e0 profusion sur les sites \u00ab\u00a0poubelles\u00a0\u00bb dans les ann\u00e9es 90 a fini par ringardiser cette pratique. L\u2019apparition dans les ann\u00e9es 2000 des jeux vid\u00e9os aux animations l\u00e9ch\u00e9es et l\u2019arriv\u00e9e de Flash ont d\u00e9finitivement enterr\u00e9 le format GIF anim\u00e9.<\/p>\n

Du moins, c\u2019est ce qu\u2019on pensait…<\/strong><\/span><\/p>\n

Depuis deux ou trois ans, on a vu r\u00e9apparaitre des GIF dans le webdesign.<\/p>\n

Facebook, Twitter, Skype, Google, et de gr\u00e2ce la mont\u00e9e en puissance de Tumblr, tous ont c\u00e9d\u00e9 \u00e0 la facilit\u00e9 d\u2019utilisation du GIF anim\u00e9 et\u00a0ont remis au gout du jour l\u2019utilisation des \u00e9motic\u00f4nes pour illustrer nos \u00e9motions en quelques secondes.<\/p>\n

\"smiley-7\"<\/a><\/p>\n

La qualit\u00e9 de l\u2019image pixelis\u00e9e des ann\u00e9es 90 fait place aujourd\u2019hui \u00e0 un s\u00e9rieux concurrent de la vid\u00e9o et de l\u2019animation flash.<\/p>\n

Bonne alternative \u00e0 la probl\u00e9matique de compatibilit\u00e9s PC\/MAC et surtout des smartphones, le GIF anim\u00e9 devient l\u2019outil id\u00e9al d\u2019animation et supprime la frustration des internautes face \u00e0 la rigidit\u00e9 des images.<\/p>\n

Courte, l\u00e9g\u00e8re et souvent d\u00e9cal\u00e9e, la technologie a \u00e9t\u00e9 appropri\u00e9e par les internautes qui r\u00e9cup\u00e8rent des passages cultes de cin\u00e9ma ou t\u00e9l\u00e9visuels pour se cr\u00e9er des avatars uniques qui refl\u00e8tent leurs personnalit\u00e9s\/profils.<\/p>\n


\n<\/a>\"tumblr\"<\/a><\/p>\n

\"tumblr-inline\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

Le GIF en marketing<\/strong><\/span><\/p>\n

Dans les sites souvent monotones, ils attirent l\u2019attention, attisent la curiosit\u00e9, captent le regard, hypnotisent parfois et d\u00e9cuplent par 100 l\u2019impact d\u2019un message publicitaire.\"sale-gif\"<\/a>
\n<\/a>(Source:\u00a0newsletter Reitman)<\/em><\/span>
\n<\/a><\/p>\n

\u00c0 condition d\u2019une utilisation mod\u00e9r\u00e9e et d\u2019un design\u00a0l\u00e9ger, \u00e9l\u00e9gant et pertinent, ils apportent une r\u00e9elle valeur ajout\u00e9e \u00e0 un site web ou \u00e0 une newsletter promotionnelle en incitant une action pour une conversion. En effet, aujourd\u2019hui rares sont les newsletters sans images et donc rares sont les newsletters qui se diff\u00e9rencient. Le GIF? Une bonne pratique pour se d\u00e9marquer de tous vos concurrents dans la bo\u00eete mail de vos abonn\u00e9s!<\/p>\n

\"jack-spade\"<\/a>(<\/em><\/span>Source: newsletter Jack Spade)<\/em><\/span><\/p>\n

 <\/p>\n

 <\/p>\n

Le GIF comme expression artistique<\/strong><\/span><\/p>\n

Mais les artistes vont plus loin et profitent de la mont\u00e9e des technologies sans limites pour ouvrir des alternatives int\u00e9ressantes. Plus l\u00e9ger qu\u2019une vid\u00e9o, un chargement instantan\u00e9, un mouvement perp\u00e9tuel sans action humaine n\u00e9cessaire, ils sont utilis\u00e9s pour la pr\u00e9sentation de concept ou d\u2019animation, d\u2019une id\u00e9e en quelques secondes.<\/p>\n

\"speedcam\"<\/a>(Source: application Speedcam, Jakub Antal\u00edk)<\/em><\/span><\/p>\n

 <\/p>\n

Ils peuvent devenir des oeuvres d\u2019art.<\/strong><\/span><\/p>\n

Donner une autre dimension aux photos comme Kevin Burg et Jamie Beck et leur concept du cinemagraphs<\/a>…<\/p>\n

\"gif-gif\"<\/a><\/p>\n

\"newspaper-subway-429\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

…cr\u00e9er des illustrations\u00a0envoutantes comme l\u2019artiste Nicolas Fong…<\/p>\n

\"ni-fong-gifs4\"<\/a><\/p>\n

\"ni-fong-gifs1\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

…ou encore associer street art<\/em> et technologie web comme l\u2019artiste INSA<\/a>.<\/p>\n

\"Ballantine\"<\/a><\/p>\n

\"INSA-UNGA-1-1\"<\/a><\/p>\n

Oubliez les GIF d\u2019antan aux couleurs flash et aux contenus ridicules. Apportez de la modernit\u00e9 \u00e0 vos communications web en adoptant le GIF anim\u00e9!<\/p>\n

Ouvrez l\u2019oeil, il est parmi nous!<\/p>\n","protected":false},"excerpt":{"rendered":"

 <\/p>\n","protected":false},"author":26,"featured_media":6197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n360.Agency • Retour vers le futur ou le come-back du GIF anim\u00e9<\/title>\n<meta name=\"description\" content=\"Chez 360.Agency :\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360.agency\/fr\/blog\/retour-vers-le-futur-ou-le-come-back-du-gif-anime\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"360.Agency • Retour vers le futur ou le come-back du GIF anim\u00e9\" 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