{"id":35691,"date":"2023-07-27T12:25:31","date_gmt":"2023-07-27T16:25:31","guid":{"rendered":"https:\/\/360.agency\/?p=35691"},"modified":"2023-08-21T15:40:09","modified_gmt":"2023-08-21T19:40:09","slug":"google-analytics-4-quels-changements-pour-votre-concession","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/google-analytics-4-quels-changements-pour-votre-concession\/","title":{"rendered":"Google Analytics 4: quels changements pour votre concession?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Afin de coller davantage \u00e0 la nouvelle r\u00e9alit\u00e9, Google a d\u00e9cid\u00e9 de changer sa fa\u00e7on de mesurer les performances de votre site web en passant de Universal Analytics \u00e0 Google Analytics 4 (GA4).<\/span><\/p>\n<p>Ainsi, depuis le 1er juillet 2023, c\u2019est un v\u00e9ritable bouleversement auquel il faut faire face. En tant que Google Partner, les \u00e9quipes de 360.Agency anticipent depuis plusieurs mois d\u00e9j\u00e0 ce changement pour que vos sites web soient d\u00e9j\u00e0 conformes avec les nouvelles mesures de GA4.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column][vc_empty_space][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1597331641332{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbQuelles raisons ont motiv\u00e9 la mise \u00e0 jour vers Google Analytics 4?\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1690399370931{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1548189145391{margin-right: 5px !important;padding-right: 5px !important;}\u00a0\u00bb][vc_video link=\u00a0\u00bbhttps:\/\/www.youtube.com\/watch?v=_nAtC2Ps_x4&amp;t=1s\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1690400071560{margin-left: 20px !important;}\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Pour r\u00e9pondre \u00e0 une nouvelle r\u00e9alit\u00e9 avec notamment:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">l\u2019utilisation pr\u00e9dominante du mobile.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Les nombreux appareils utilis\u00e9s (quelques fois en m\u00eame temps)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">L\u2019importance de la <a href=\"https:\/\/360.agency\/fr\/blog\/loi25-confidentialite-donnees-enjeux-concession-automobile\/\">protection de la vie priv\u00e9e<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Une plateforme plus flexible pouvant ais\u00e9ment s\u2019adapter \u00e0 de nouveaux changements.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">Ce changement est tellement important dans l\u2019univers de Google que certains en ont fait des vid\u00e9os parodiques!<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column][vc_empty_space][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1690400023754{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbGoogle Analytics 4, le nouveau fonctionnement\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:center|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1690400015911{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1548189145391{margin-right: 5px !important;padding-right: 5px !important;}\u00a0\u00bb][vc_gallery interval=\u00a0\u00bb3&Prime; images=\u00a0\u00bb35887&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1690490595789{margin-top: 0px !important;margin-left: 20px !important;border-top-width: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bb1. Les \u00e9v\u00e9nements\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|color:%231e73be|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb10px\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">GA4 analyse les actions significatives prises par les visiteurs de votre site web. En plus des \u00e9v\u00e9nements de base configur\u00e9s par Google (par exemple les pages vues), nous avons configur\u00e9 environ 170 \u00e9v\u00e9nements importants sous forme de clics.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">Par exemple : clique sur le num\u00e9ro de t\u00e9l\u00e9phone, sur les boutons d\u2019avis, les photos, l\u2019adresse, mais aussi l\u2019utilisation des filtres ou des outils d\u2019achat en ligne.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bb.swap-on-mobile\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1690490573506{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bb2. La conversion\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|color:%231e73be|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb10px\u00a0\u00bb][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Parmi tous les \u00e9v\u00e9nements disponibles pour \u00eatre mesur\u00e9s, nous avons s\u00e9lectionn\u00e9 ceux qui repr\u00e9sentaient une d\u00e9monstration d&rsquo;int\u00e9r\u00eat du visiteur :<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Clic sur le num\u00e9ro de t\u00e9l\u00e9phone sur le mobile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">La soumission d\u2019un formulaire<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">La cr\u00e9ation d\u2019un compte dans SHOWROOM 360<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">La soumission d\u2019un formulaire de consentement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">La sauvegarde d\u2019une soumission<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">La prise d\u2019un rendez-vous dans TRADE 360<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_gallery interval=\u00a0\u00bb3&Prime; images=\u00a0\u00bb35885&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1548189145391{margin-right: 5px !important;padding-right: 5px !important;}\u00a0\u00bb][vc_gallery interval=\u00a0\u00bb3&Prime; images=\u00a0\u00bb35821&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1690400233491{margin-left: 20px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bb3. L\u2019engagement\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|color:%231e73be|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb10px\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400;\">GA4 valorise davantage l\u2019interaction de vos utilisateurs avec votre site web en mesurant:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les sessions ayant g\u00e9n\u00e9r\u00e9 de l\u2019engagement. C\u2019est \u00e0 dire que l\u2019utilisateur a:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">pass\u00e9 au moins 10 secondes sur le site;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">d\u00e9clench\u00e9 une conversion;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">consult\u00e9 2 pages ou plus.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le taux d\u2019engagement: c\u2019est le pourcentage de sessions avec engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les utilisateurs actifs: ce sont les utilisateurs distincts ayant d\u00e9clench\u00e9 une session avec engagement.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column][vc_empty_space][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1690400606881{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbLes diff\u00e9rences essentielles entre UA et GA4&Prime; font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:center|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1690400625239{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1690403050735{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #e8e8e8 !important;border-right-color: #e8e8e8 !important;border-top-color: #e8e8e8 !important;border-bottom-color: #e8e8e8 !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1690403133503{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #e5e5e5 !important;border-left-style: solid !important;border-right-color: #e5e5e5 !important;border-right-style: solid !important;border-top-color: #e5e5e5 !important;border-top-style: solid !important;border-bottom-color: #e5e5e5 !important;border-bottom-style: solid !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbUniversal Analytics\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:25px|text_align:center|color:%23e14940|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner css=\u00a0\u00bb.vc_custom_1690401970187{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbLe mod\u00e8le de donn\u00e9es :\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:18px|text_align:center\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1690402547925{margin-top: 5px !important;margin-bottom: 5px !important;padding-top: 5px !important;padding-bottom: 5px !important;background-color: #e8e8e8 !important;}\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1690403531435{margin-top: 5px !important;margin-bottom: 5px !important;padding-top: 5px !important;padding-bottom: 5px !important;}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-family: Roboto;\"><img decoding=\"async\" class=\"alignnone wp-image-10839\" src=\"https:\/\/360.agency\/wp-content\/uploads\/2018\/03\/icon_rouge_check.png\" alt=\"\" width=\"15\" height=\"15\" \/> <span style=\"font-weight: 400;\">Bas\u00e9 sur des pages vues et des sessions<\/span><\/span><\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner css=\u00a0\u00bb.vc_custom_1690401970187{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbLe suivi des utilisateurs :\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:18px|text_align:center\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1690403488102{margin-top: 5px !important;margin-bottom: 5px !important;padding-top: 5px !important;padding-bottom: 5px !important;background-color: #e8e8e8 !important;}\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1690403546721{margin-top: 5px !important;margin-bottom: 5px !important;padding-top: 5px !important;padding-bottom: 5px !important;}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-family: Roboto;\"><img decoding=\"async\" class=\"alignnone wp-image-10839\" src=\"https:\/\/360.agency\/wp-content\/uploads\/2018\/03\/icon_rouge_check.png\" alt=\"\" width=\"15\" height=\"15\" \/> <span style=\"font-weight: 400;\">\u00c0 travers des sessions (p\u00e9riode pass\u00e9e sur le site)<\/span><\/span><\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1690403153744{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #e5e5e5 !important;border-left-style: solid !important;border-right-color: #e5e5e5 !important;border-right-style: solid !important;border-top-color: #e5e5e5 !important;border-top-style: solid !important;border-bottom-color: #e5e5e5 !important;border-bottom-style: solid !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbGoogle Analytics 4&Prime; font_container=\u00a0\u00bbtag:div|font_size:25px|text_align:center|color:%23e14940|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner css=\u00a0\u00bb.vc_custom_1690401970187{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbLe mod\u00e8le de donn\u00e9es :\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:18px|text_align:center\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1690402547925{margin-top: 5px !important;margin-bottom: 5px !important;padding-top: 5px !important;padding-bottom: 5px !important;background-color: #e8e8e8 !important;}\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1690404154977{margin-top: 5px !important;margin-bottom: 5px !important;padding-top: 5px !important;padding-bottom: 5px !important;}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-family: Roboto;\"><img decoding=\"async\" class=\"alignnone wp-image-10839\" src=\"https:\/\/360.agency\/wp-content\/uploads\/2018\/03\/icon_rouge_check.png\" alt=\"\" width=\"15\" height=\"15\" \/> <span style=\"font-weight: 400;\">Bas\u00e9 sur des \u00e9v\u00e9nements attach\u00e9s \u00e0 des param\u00e8tres<\/span><\/span><\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner css=\u00a0\u00bb.vc_custom_1690401970187{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbLe suivi des utilisateurs :\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:18px|text_align:center\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1690403500722{margin-top: 5px !important;margin-bottom: 5px !important;padding-top: 5px !important;padding-bottom: 5px !important;background-color: #e8e8e8 !important;}\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1690404160304{margin-top: 5px !important;margin-bottom: 5px !important;padding-top: 5px !important;padding-bottom: 5px !important;}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-family: Roboto;\">\u00a0<img decoding=\"async\" class=\"alignnone wp-image-10839\" src=\"https:\/\/360.agency\/wp-content\/uploads\/2018\/03\/icon_rouge_check.png\" alt=\"\" width=\"15\" height=\"15\" \/> <span style=\"font-weight: 400;\">\u00c0 travers les activit\u00e9s du visiteur<\/span><\/span><\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column][vc_empty_space][vc_custom_heading text=\u00a0\u00bbLes sessions et les utilisateurs sont donc calcul\u00e9s diff\u00e9remment:\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:center|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_gallery interval=\u00a0\u00bb3&Prime; images=\u00a0\u00bb35782&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bb\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_gallery interval=\u00a0\u00bb3&Prime; images=\u00a0\u00bb35780&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bb\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1690406680572{padding-right: 50px !important;padding-left: 50px !important;}\u00a0\u00bb][vc_column css=\u00a0\u00bb.vc_custom_1690469720508{margin-right: 10px !important;margin-left: 10px !important;padding-top: 10px !important;padding-right: 30px !important;padding-bottom: 10px !important;padding-left: 30px !important;background-color: #f6f6f6 !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1690474230044{padding-right: 10px !important;padding-left: 10px !important;}\u00a0\u00bb]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 14pt;\">Gr\u00e2ce \u00e0 son statut de \u201c<strong>Google Partner<\/strong>\u201d, 360.Agency anticipe depuis plusieurs mois ce changement de param\u00e8tres.<br \/>\nR\u00e9sultats :\u00a0<\/span><\/p>\n<ul>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 14pt;\">vos sites web sont d\u00e9j\u00e0 pr\u00eats \u00e0 faire le grand saut.<\/span><\/li>\n<li><span style=\"font-family: Roboto; font-size: 14pt;\">Vos rapports disponibles dans GA4 contiennent d\u00e9j\u00e0 des donn\u00e9es sur plusieurs mois pour une meilleure analyse de l\u2019engagement et des sources de trafic.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_btn title=\u00a0\u00bbContactez votre Directeur M\u00e9dia pour toutes vos questions de performance web\u00a0\u00bb style=\u00a0\u00bbclassic\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb color=\u00a0\u00bbjuicy-pink\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2F360.agency%2Ffr%2Fsolutions-pour-concessionnaires-automobiles%2Fplus-de-leads-plus-engagement%2Fcontact%2F|title:Contactez%20votre%20Directeur%20M%C3%A9dia%20pour%20toutes%20vos%20questions%20de%20performance%20web\u00a0\u00bb el_class=\u00a0\u00bbbutton_primary\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]Afin de coller davantage \u00e0 la nouvelle r\u00e9alit\u00e9, Google a d\u00e9cid\u00e9 de changer sa fa\u00e7on de mesurer les performances de votre site web en passant de Universal Analytics \u00e0 Google Analytics 4 (GA4). Ainsi, depuis le 1er juillet 2023, c\u2019est un v\u00e9ritable bouleversement auquel il faut faire face. En tant que Google Partner, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/fr\/blog\/google-analytics-4-quels-changements-pour-votre-concession\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;Google Analytics 4: quels changements pour votre concession?&nbsp;&raquo;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":35785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[235],"tags":[],"class_list":["post-35691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-experts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; 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