{"id":34179,"date":"2023-04-17T08:00:54","date_gmt":"2023-04-17T12:00:54","guid":{"rendered":"https:\/\/360.agency\/?p=34179"},"modified":"2023-06-27T11:35:54","modified_gmt":"2023-06-27T15:35:54","slug":"une-strategie-omnicanal-pour-votre-concession-ca-veut-dire-quoi","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/une-strategie-omnicanal-pour-votre-concession-ca-veut-dire-quoi\/","title":{"rendered":"Une strat\u00e9gie omnicanal\u2009 pour votre concession \u00e7a veut dire quoi?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/4&Prime;][vc_empty_space][vc_single_image image=\u00a0\u00bb34190&Prime; img_size=\u00a0\u00bbmedium\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/ecommerce-360\/drx-360-votre-solution-tout-en-un-pour-les-concessionnaires\/\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb3\/4&Prime; css=\u00a0\u00bb.vc_custom_1546272573289{margin-left: 30px !important;padding-left: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1546272542257{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Les march\u00e9s \u00e9voluent, les habitudes de consommation changent.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/span><span style=\"font-weight: 400;\"><span style=\"font-family: Roboto;\">Vous devez adapter les strat\u00e9gies marketing de vos concessions automobiles si vous ne voulez pas laisser la premi\u00e8re place \u00e0 vos concurrents.<\/span> <\/span>[\/vc_column_text][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Mettre en \u0153uvre une strat\u00e9gie de vente omnicanal est devenu indispensable pour les concessionnaires qui cherchent \u00e0<\/span><b> d\u00e9velopper des relations durables et significatives avec leurs consommateurs.\u00a0<\/b><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_single_image image=\u00a0\u00bb34014&Prime; img_size=\u00a0\u00bbmedium\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1546275893779{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Les march\u00e9s \u00e9voluent, les habitudes de consommation changent.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Vous devez adapter les strat\u00e9gies marketing de vos concessions automobiles si vous ne voulez pas laisser la premi\u00e8re place \u00e0 vos concurrents. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Mettre en \u0153uvre une strat\u00e9gie de vente omnicanal est devenu indispensable pour les concessionnaires qui cherchent \u00e0<\/span><\/span><b><span style=\"font-family: Roboto;\"> d\u00e9velopper des relations durables et significatives avec leurs consommateurs.<\/span> <\/b>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1597331601324{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbLa vente omnicanal c&rsquo;est quoi?\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb][vc_empty_space][vc_row_inner][vc_column_inner][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Le terme \u201comnicanal\u201d est de plus en plus utilis\u00e9 dans les strat\u00e9gies de marketing moderne. C\u2019est la volont\u00e9, pour une concession, d\u2019<\/span><b>utiliser tous les canaux disponibles de mani\u00e8re simultan\u00e9e <\/b><\/span><span style=\"font-weight: 400;\"><span style=\"font-family: Roboto;\">pour offrir une exp\u00e9rience client agr\u00e9able et fluide, ce qui a pour effet de renforcer l\u2019engagement et la fid\u00e9lisation des consommateurs.<\/span> <\/span>[\/vc_column_text][vc_empty_space][vc_column_text css=\u00a0\u00bb.vc_custom_1678807971158{padding-right: 50px !important;padding-left: 50px !important;}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: Roboto;\"><b><i>Une strat\u00e9gie omnicanal est une strat\u00e9gie marketing repens\u00e9e,<br \/>\no\u00f9 l\u2019on met le consommateur au c\u0153ur du processus.<\/i><\/b><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Dans une strat\u00e9gie omnicanal :<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">L\u2019exp\u00e9rience client physique et l&rsquo;exp\u00e9rience client num\u00e9rique <span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/fr\/desking-360-le-gestionnaire-de-soumissions-revolutionnaire\/\">ne font plus qu\u2019un.<\/a><\/span><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Vos \u00e9quipes interagissent avec vos consommateurs \u00e0 travers tous les canaux de communication disponibles, qu\u2019ils soient en ligne ou hors ligne : <a href=\"https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/solution-crm\/gestion-de-sms\/\"><span style=\"color: #e14940;\">messages texte<\/span><\/a>, <a href=\"https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/solution-crm\/marketing-automatise\/\"><span style=\"color: #e14940;\">courriel,<\/span><\/a> <a href=\"https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/plus-de-leads-plus-engagement\/ocm-360-gestion-de-communautes\/\"><span style=\"color: #e14940;\">m\u00e9dias sociaux<\/span><\/a>, visite en concession, <a href=\"https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/plus-de-leads-plus-engagement\/strategies-de-referencement\/\"><span style=\"color: #e14940;\">SEO<\/span><\/a>, <span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/solutions-automobiles-web-mobile\/\">site web<\/a>\u2026<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Les canaux doivent communiquer simultan\u00e9ment entre eux.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_single_image image=\u00a0\u00bb34181&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb][vc_empty_space][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1597331601324{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbPourquoi mettre en place une strat\u00e9gie omnicanal\u2009 dans votre concession automobile?\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb][vc_empty_space][vc_custom_heading text=\u00a0\u00bbCapter un maximum de consommateurs potentiels\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1678807911589{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">En \u00e9tant pr\u00e9sent sur un maximum de points de contact, <strong>v<\/strong><\/span><b>ous ne laissez pas de place \u00e0 la concurrence. <\/b><span style=\"font-weight: 400;\">Vous \u00eates disponibles l\u00e0 o\u00f9 vos consommateurs sont pr\u00e9sents et surtout au moment o\u00f9 ils sont pr\u00e9sents. Ce qui n&rsquo;est pas le cas si vous ne comptez que sur les heures d&rsquo;ouverture de votre concession.<\/span><\/span>[\/vc_column_text][vc_custom_heading text=\u00a0\u00bbPersonnaliser l\u2019exp\u00e9rience utilisateur\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1678807918771{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Pour offrir une exp\u00e9rience client sans faille,\u00a0 vous devez utiliser le maximum de donn\u00e9es afin de<\/span><b> personnaliser vos interactions.<\/b><span style=\"font-weight: 400;\"> Si vos <\/span><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/solution-crm\/desking-360-gestionnaire-de-soumissions\/la-synergie-desking-360-et-crm-360\/\"><b>donn\u00e9es clients sont toujours \u00e0 jour et accessibles<\/b><\/a><\/span><span style=\"font-weight: 400;\"><span style=\"color: #000000;\"> \u00e0 travers tous les outils de votre concession, v<\/span>ous pouvez alors personnaliser leur exp\u00e9rience en fonction de leur historique d&rsquo;achat, de leur comportement et de leurs pr\u00e9f\u00e9rences pour augmenter le taux d&rsquo;engagement.<\/span><\/span>[\/vc_column_text][vc_custom_heading text=\u00a0\u00bbS\u2019adapter aux nouveaux modes de consommation\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1678807926587{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Le <\/span><b>processus de d\u00e9cision d\u2019achat \u00e0 chang\u00e9 <\/b><span style=\"font-weight: 400;\">ces derni\u00e8res ann\u00e9es. Maintenant les consommateurs :<\/span><\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">s\u2019informent en amont sur les v\u00e9hicules pr\u00e9sents sur le march\u00e9, g\u00e9n\u00e9ralement sur internet (sites web, articles de blog, m\u00e9dia sociaux, vid\u00e9os YouTube\u2026).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">consultent <a href=\"https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/solutions-automobiles-web-mobile\/sites-web-sur-mesure\/\"><span style=\"color: #e14940;\">les sites internet<\/span> <\/a>des concessionnaires de leur r\u00e9gion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">lisent les avis clients.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">lisent les <a href=\"https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/solution-crm\/marketing-automatise\/\"><span style=\"color: #e14940;\">courriels et infolettres.<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">peuvent contacter directement la concession par<a href=\"https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/solution-crm\/gestion-dappels-en-concession\/\"><span style=\"color: #e14940;\"> telephone<\/span><\/a>, courriel, messagerie instantan\u00e9e.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">se rendent en concessions pour faire un essai routier (spontan\u00e9ment ou sur rendez-vous).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">ach\u00e8tent leur v\u00e9hicule directement en concession ou<a href=\"https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/solutions-automobiles-web-mobile\/vente-de-vehicules-en-ligne\/\"><span style=\"color: #e14940;\"> en ligne.<\/span><\/a>\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">Entre deux actions ils peuvent s\u2019arr\u00eater et reprendre plus tard.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb34194&Prime; img_size=\u00a0\u00bb800&#215;500&Prime; alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbFid\u00e9liser vos consommateurs\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1678807936190{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1678810971136{margin-bottom: 0px !important;}\u00a0\u00bb]<\/p>\n<h3><span style=\"color: #f77272;\"><em><span style=\"font-weight: 400; font-family: Roboto;\">Autonomie<\/span><\/em><\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400;\"><span style=\"font-family: Roboto;\">Dans une approche omnicanal, les consommateurs se retrouvent au centre du processus de vente. Ils prennent une r\u00e9elle importance et ont un certain contr\u00f4le sur leur exp\u00e9rience d&rsquo;achat, en choisissant quand et comment ils entrent en contact avec vous.<\/span> <\/span>[\/vc_column_text][vc_column_text css=\u00a0\u00bb.vc_custom_1678811150072{margin-bottom: 0px !important;}\u00a0\u00bb]<\/p>\n<h3><span style=\"color: #f77272;\"><em><span style=\"font-weight: 400; font-family: Roboto;\">Reconnaissance<\/span><\/em><\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][vc_column_text]<span style=\"font-family: Roboto;\">La synchronisation des donn\u00e9es clients vous permet de personnaliser au maximum l&rsquo;exp\u00e9rience d&rsquo;achat de vos consommateurs. Ils se sentent appr\u00e9ci\u00e9s et reconnus au sein de votre concession. Ils n&rsquo;ont plus la sensation de n&rsquo;\u00eatre qu&rsquo;un acheteur de plus. Vous cr\u00e9ez une proximit\u00e9 in\u00e9dite qui incite les consommateurs \u00e0 revenir.<\/span>[\/vc_column_text][vc_column_text css=\u00a0\u00bb.vc_custom_1678811156354{margin-bottom: 0px !important;}\u00a0\u00bb]<\/p>\n<h3><span style=\"color: #f77272;\"><em><span style=\"font-weight: 400; font-family: Roboto;\">Efficacit\u00e9<\/span><\/em><\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Parce que vous prenez en compte toutes les informations clients dont vous disposez, vous \u00eates en mesure de proposer les v\u00e9hicules et les services vraiment adapt\u00e9s aux besoins de vos consommateurs. Vous ne perdez pas de temps inutilement et ils sentent que vous les \u00e9coutez r\u00e9ellement.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">Lorsque vos consommateurs r\u00e9alisent \u00e0 quel point c&rsquo;est agr\u00e9able de magasiner chez vous, c&rsquo;est une vraie chance de pouvoir les fid\u00e9liser sur le long terme.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">De plus, ils vous garantiront un bouche-\u00e0-oreille positif aupr\u00e8s de leur entourage.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row_content_no_spaces\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1674844631650{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #561d52 !important;}\u00a0\u00bb][vc_column css=\u00a0\u00bb.vc_custom_1615578523540{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-xs\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb5px\u00a0\u00bb][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/4&Prime; css=\u00a0\u00bb.vc_custom_1670958291935{margin-top: 30px !important;margin-right: 20px !important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb33537&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1670958020146{margin-left: 20px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbLa plateforme de vente omnicanal \u00e0 360 degr\u00e9s\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:25px|text_align:left|color:%23ffffff|line_height:35px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1674771705304{margin-bottom: 10px !important;}\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4&Prime; css=\u00a0\u00bb.vc_custom_1628865852591{margin-left: 30px !important;}\u00a0\u00bb][vc_btn title=\u00a0\u00bbEn savoir plus\u00a0\u00bb style=\u00a0\u00bbflat\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb color=\u00a0\u00bbwhite\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2F360.agency%2Ffr%2Fsolutions-pour-concessionnaires-automobiles%2Fecommerce-360%2Fdrx-360-votre-solution-tout-en-un-pour-les-concessionnaires%2F|title:NADA%202023&Prime; el_class=\u00a0\u00bbbutton_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1674771792067{margin-top: 15px !important;}\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row_content_no_spaces\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1674844649263{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #561d52 !important;}\u00a0\u00bb][vc_column css=\u00a0\u00bb.vc_custom_1620317180965{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md vc_hidden-sm\u00a0\u00bb][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb33537&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbLa plateforme de vente omnicanal \u00e0 360 degr\u00e9s\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:25px|text_align:left|color:%23ffffff|line_height:35px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1674771761817{margin-bottom: 10px !important;}\u00a0\u00bb][vc_btn title=\u00a0\u00bbEn savoir plus\u00a0\u00bb style=\u00a0\u00bbflat\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb color=\u00a0\u00bbwhite\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2F360.agency%2Ffr%2Fsolutions-pour-concessionnaires-automobiles%2Fecommerce-360%2Fdrx-360-votre-solution-tout-en-un-pour-les-concessionnaires%2F|title:NADA%202023&Prime; el_class=\u00a0\u00bbbutton_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1674771776389{margin-top: 15px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb22px\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1597331601324{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbComment prendre simplement le virage de la vente omnicanal dans votre concession?\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1678809378481{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">360.Agency \u00e0 d\u00e9velopp\u00e9 DRX 360, une nouvelle <\/span><b>plateforme tout-en-un unique dans l\u2019industrie pour vous permettre de passer enfin \u00e0 la vente omnicanal dans votre concession. <\/b><\/span><span style=\"font-weight: 400;\"><span style=\"font-family: Roboto;\">DRX 360 est le point culminant de l&rsquo;\u00e9cosyst\u00e8me de 360.Agency. Toutes vos donn\u00e9es clients sont partag\u00e9es en temps r\u00e9el et accessibles par vos \u00e9quipes de ventes, peu importe leur source.<\/span> <\/span>[\/vc_column_text][vc_custom_heading text=\u00a0\u00bbDRX 360, la plateforme tout-en-un in\u00e9dite pour votre strat\u00e9gie de vente omnicanal en concession\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1678810642067{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Nous avons mis au point une plateforme capable de prendre en charge l\u2019ensemble des transactions, de la recherche du v\u00e9hicule \u00e0 la vente finale, que les \u00e9changes avec vos consommateurs se fassent de mani\u00e8re physique et\/ou virtuelle. Votre concession devient facilement joignable, peu importe le point de contact choisi. Avec DRX 360 :\u00a0<\/span>[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/4&Prime;][vc_single_image image=\u00a0\u00bb33741&Prime; img_size=\u00a0\u00bbmedium\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/ecommerce-360\/drx-360-votre-solution-tout-en-un-pour-les-concessionnaires\/\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb3\/4&Prime;][vc_empty_space][vc_column_text]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Vos<\/span><b> donn\u00e9es clients sont synchronis\u00e9es<\/b><span style=\"font-weight: 400;\"> dans tous vos outils du quotidien.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Vous proposez une <\/span><b>exp\u00e9rience omnicanal in\u00e9dite \u00e0 vos consommateurs.\u00a0<\/b><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Vous utilisez <\/span><b>une seule plateforme pour tout g\u00e9rer<\/b><span style=\"font-weight: 400;\">, de la mise en march\u00e9 des v\u00e9hicules \u00e0 la transaction finale, en ligne comme en concession.<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column css=\u00a0\u00bb.vc_custom_1546280528516{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f6f6f6 !important;}\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner][vc_column_inner css=\u00a0\u00bb.vc_custom_1542653500497{margin-top: 20px !important;}\u00a0\u00bb]<div class='gambit_background_row' style='background-color: #561c52;background-size: cover;background-position: center;'><\/div>[vc_custom_heading text=\u00a0\u00bbLes concessionnaires qui adoptent une strat\u00e9gie omnicanal peuvent am\u00e9liorer leurs ventes, mais aussi l&rsquo;engagement et la fid\u00e9lit\u00e9 de leurs consommateurs tout en construisant une relation plus forte avec eux. Leur outil indispensable ? DRX 360 !\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:20px|text_align:center|color:%23ffffff|line_height:24px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_btn title=\u00a0\u00bbEn savoir plus sur DRX 360&Prime; style=\u00a0\u00bboutline\u00a0\u00bb color=\u00a0\u00bbwhite\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2F360.agency%2Ffr%2Fsolutions-pour-concessionnaires-automobiles%2Fecommerce-360%2Fdrx-360-votre-solution-tout-en-un-pour-les-concessionnaires%2F\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column css=\u00a0\u00bb.vc_custom_1546280523590{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f6f6f6 !important;}\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md\u00a0\u00bb][vc_row_inner][vc_column_inner css=\u00a0\u00bb.vc_custom_1542653500497{margin-top: 20px !important;}\u00a0\u00bb]<div class='gambit_background_row' style='background-color: #561c52;background-size: cover;background-position: center;'><\/div>[vc_custom_heading text=\u00a0\u00bbLes concessionnaires qui adoptent une strat\u00e9gie omnicanal peuvent am\u00e9liorer leurs ventes, mais aussi l&rsquo;engagement et la fid\u00e9lit\u00e9 de leurs consommateurs tout en construisant une relation plus forte avec eux. Leur outil indispensable ? DRX 360 !\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:20px|text_align:center|color:%23ffffff|line_height:24px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_btn title=\u00a0\u00bbEn savoir plus sur DRX 360&Prime; style=\u00a0\u00bboutline\u00a0\u00bb color=\u00a0\u00bbwhite\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2F360.agency%2Ffr%2Fsolutions-pour-concessionnaires-automobiles%2Fecommerce-360%2Fdrx-360-votre-solution-tout-en-un-pour-les-concessionnaires%2F\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/4&Prime;][vc_empty_space][vc_single_image image=\u00a0\u00bb34190&Prime; img_size=\u00a0\u00bbmedium\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/ecommerce-360\/drx-360-votre-solution-tout-en-un-pour-les-concessionnaires\/\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb3\/4&Prime; css=\u00a0\u00bb.vc_custom_1546272573289{margin-left: 30px !important;padding-left: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1546272542257{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_column_text]Les march\u00e9s \u00e9voluent, les habitudes de consommation changent. Vous devez adapter les strat\u00e9gies marketing de vos concessions automobiles si vous ne voulez pas laisser &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/fr\/blog\/une-strategie-omnicanal-pour-votre-concession-ca-veut-dire-quoi\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;Une strat\u00e9gie omnicanal\u2009 pour votre concession \u00e7a veut dire quoi?&nbsp;&raquo;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":34233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[235,232],"tags":[],"class_list":["post-34179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-experts","category-360-products"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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