{"id":33070,"date":"2022-11-28T11:40:53","date_gmt":"2022-11-28T16:40:53","guid":{"rendered":"https:\/\/360.agency\/?p=33070"},"modified":"2023-03-27T11:55:56","modified_gmt":"2023-03-27T15:55:56","slug":"nouveau-chez-360-agency-les-campagnes-omnicanales-performance-max","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/nouveau-chez-360-agency-les-campagnes-omnicanales-performance-max\/","title":{"rendered":"Nouveau chez 360.Agency : Les Campagnes omnicanales Performance Max"},"content":{"rendered":"

[vc_row][vc_column][vc_empty_space][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner][vc_empty_space][vc_column_text]Nous savons tous que le parcours de l’acheteur automobile s’est enrichi et complexifi\u00e9 au fil des derni\u00e8res ann\u00e9es. En tant que concessionnaire, votre enjeu principal devient donc de vous assurer de communiquer au bon endroit au bon moment avec votre client. C’est l\u00e0 que le <\/span>machine learning<\/span><\/i> (apprentissage machine) entre en jeu!<\/span><\/span><\/p>\n

Depuis plusieurs mois, 360.Agency propose un nouveau type de campagnes publicitaires omnicanales optimis\u00e9es par le <\/span>machine learning <\/span><\/i>: les campagnes Performance Max. Les r\u00e9sultats sont impressionnants!<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1669131943228{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #729ff0 !important;border-left-style: solid !important;border-right-color: #729ff0 !important;border-right-style: solid !important;border-top-color: #729ff0 !important;border-top-style: solid !important;border-bottom-color: #729ff0 !important;border-bottom-style: solid !important;border-radius: 4px !important;}\u00a0\u00bb][vc_column_inner css=\u00a0\u00bb.vc_custom_1669067924832{margin-top: -20px !important;margin-bottom: -40px !important;}\u00a0\u00bb][vc_column_text]<\/p>\n

\u00c9tude de cas Performance Max*
\n<\/span><\/strong><\/span><\/h2>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3″ css=\u00a0\u00bb.vc_custom_1669067517646{margin-bottom: -32px !important;}\u00a0\u00bb][vc_column_text]<\/p>\n

Augmentation des leads<\/span><\/em>
\n52%<\/span><\/strong><\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3″ css=\u00a0\u00bb.vc_custom_1669067510228{margin-bottom: -32px !important;}\u00a0\u00bb][vc_column_text]<\/p>\n

Diminution du co\u00fbt par lead<\/span><\/em>
\n-6%<\/span><\/strong><\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3″ css=\u00a0\u00bb.vc_custom_1669067503146{margin-bottom: -32px !important;}\u00a0\u00bb][vc_column_text]<\/p>\n

Am\u00e9lioration du taux de conversion<\/span><\/em>
\n5%<\/span><\/strong><\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner][vc_column_text css=\u00a0\u00bb.vc_custom_1669132173418{margin-bottom: -5px !important;}\u00a0\u00bb]<\/p>\n

*Men\u00e9e chez Lallier Ste-Foy<\/span><\/span><\/h2>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_column_text]<\/p>\n

Qu’est-ce qu’une campagne Performance Max?<\/span><\/strong><\/span><\/h2>\n

[\/vc_column_text][vc_column_text]Les campagnes Performance Max r\u00e9unissent tous les canaux de diffusion de Google en une seule et m\u00eame campagne. Gr\u00e2ce \u00e0 l’algorithme et \u00e0 l’intelligence artificielle de Google, vos contenus publicitaires les plus performants sont pr\u00e9sent\u00e9s aux cibles les plus propices \u00e0 la conversion, peu importe le canal utilis\u00e9. La campagne s’adapte donc en direct \u00e0 votre audience!<\/span>[\/vc_column_text][vc_column_text]Les canaux de diffusion des campagnes Performance Max :<\/span><\/strong><\/span>[\/vc_column_text][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/4″][vc_single_image image=\u00a0\u00bb18570″ img_size=\u00a0\u00bb57×40″ alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbYoutube\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:18px|text_align:center|color:%234a4a4a|line_height:22px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtxt-regular\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1668109118531{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_single_image image=\u00a0\u00bb33092″ img_size=\u00a0\u00bb50×50″ alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1668529089566{padding-top: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbGoogle Search\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:18px|text_align:center|color:%234a4a4a|line_height:22px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtxt-regular\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1668108935022{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_single_image image=\u00a0\u00bb33094″ img_size=\u00a0\u00bb53×40″ alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1668529003716{padding-top: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbGmail\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:18px|text_align:center|color:%234a4a4a|line_height:22px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtxt-regular\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1668108964878{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_single_image image=\u00a0\u00bb33096″ img_size=\u00a0\u00bb40×40″ alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1668529010772{padding-top: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbApplication Discover\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:18px|text_align:center|color:%234a4a4a|line_height:22px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtxt-regular\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1668786809855{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_single_image image=\u00a0\u00bb16659″ img_size=\u00a0\u00bb48×40″ alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1668529026962{padding-top: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbGoogle My Business\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:18px|text_align:center|color:%234a4a4a|line_height:22px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtxt-regular\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1668109153427{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_single_image image=\u00a0\u00bb33102″ img_size=\u00a0\u00bb71×40″ alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1668529040808{padding-top: 0px 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alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1668529058233{padding-top: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbMaps\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:18px|text_align:center|color:%234a4a4a|line_height:22px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtxt-regular\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1668109124670{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Comment pr\u00e9parer une campagne Performance Max?<\/strong><\/span><\/strong><\/span><\/h3>\n

[\/vc_column_text][vc_column_text]Pour tirer le meilleur parti de ces campagnes, il faut fournir un grand nombre de banni\u00e8res, de logos, d\u2019annonces textes et de vid\u00e9os. Chez 360.Agency, nous sommes sp\u00e9cialis\u00e9s dans la cr\u00e9ation de contenu automobile, et notre \u00e9quipe de designers chevronn\u00e9s ma\u00eetrise les meilleures pratiques pour vous assurer un contenu percutant. Notre \u00e9quipe peut aussi produire les vid\u00e9os qui permettront d\u2019optimiser la port\u00e9e de votre campagne!<\/span> <\/span>[\/vc_column_text][vc_column_text]<\/p>\n

Quand utiliser une campagne optimis\u00e9e par le machine learning<\/i>?<\/span><\/span><\/strong><\/h2>\n

[\/vc_column_text][vc_column_text]Ce type de campagne est aussi efficace pour la vente de v\u00e9hicules neufs que de v\u00e9hicules d\u2019occasion ou pour la promotion de votre d\u00e9partement de service. Elles sont d’ailleurs d’autant plus pertinentes dans un contexte d\u2019inventaire limit\u00e9, car elles permettent de mieux positionner votre avantage comp\u00e9titif au bon public. Pour encore plus d’impact, les campagnes Performance Max sont encore plus efficaces lorsqu\u2019elles sont utilis\u00e9es en conjonction avec des campagnes de Search.<\/span>[\/vc_column_text][vc_single_image image=\u00a0\u00bb33112″ img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][\/vc_row][vc_row content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1668114986050{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;background-color: #f6f6f6 !important;border-left-color: #d8d8d8 !important;border-left-style: solid !important;border-right-color: #d8d8d8 !important;border-right-style: solid !important;border-top-color: #d8d8d8 !important;border-top-style: solid !important;border-bottom-color: #d8d8d8 !important;border-bottom-style: solid !important;}\u00a0\u00bb][vc_column css=\u00a0\u00bb.vc_custom_1668115016602{padding-right: 5% !important;padding-left: 5% !important;}\u00a0\u00bb][vc_column_text]<\/p>\n

Est-ce que \u00e7a marche vraiment?<\/span><\/span><\/strong><\/h2>\n

[\/vc_column_text][vc_column_text]Toujours pas convaincus? Nous sommes tellement persuad\u00e9s de l\u2019efficacit\u00e9 des campagnes Performance Max que 360.Agency a particip\u00e9 \u00e0 des \u00e9tudes de cas avec Google. Elles font maintenant partie int\u00e9grante de Google\u2019s Think Dealer et ont \u00e9t\u00e9 pr\u00e9sent\u00e9es durant le <\/span>Western Canadian Dealer Summit<\/span><\/i> en Septembre et l’<\/span>Automotive Conference & Expo<\/span><\/i> en Octobre dernier!<\/span><\/span>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb2\/3″ css=\u00a0\u00bb.vc_custom_1668115090228{padding-right: 5% !important;padding-left: 5% !important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb33087″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/360.agency\/wp-content\/uploads\/2022\/11\/FR-PMax-Case-Study-Ste-Foy-Lallier-360.Agency.pdf\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/3″ css=\u00a0\u00bb.vc_custom_1668115096200{padding-right: 5% !important;padding-left: 5% !important;}\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l’\u00e9tude de cas\u00a0\u00bb style=\u00a0\u00bboutline\u00a0\u00bb color=\u00a0\u00bbjuicy-pink\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2F360.agency%2Fwp-content%2Fuploads%2F2022%2F11%2FFR-PMax-Case-Study-Ste-Foy-Lallier-360.Agency.pdf\u00a0\u00bb][vc_column_text]Une autre \u00e9tude de cas men\u00e9e en Colombie-Britannique est disponible ici<\/a><\/span><\/span>! (en anglais)<\/span>[\/vc_column_text][\/vc_column][vc_column css=\u00a0\u00bb.vc_custom_1668114825013{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}\u00a0\u00bb][vc_empty_space][vc_custom_heading text=\u00a0\u00bbPropulsez votre taux de conversion avec les campagnes Performance Max d\u00e8s maintenant\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:20px|text_align:center|color:%234a4a4a|line_height:24px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_btn title=\u00a0\u00bbD\u00e9couvrir ADS 360″ style=\u00a0\u00bbclassic\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb color=\u00a0\u00bbjuicy-pink\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2F360.agency%2Ffr%2Fsolutions-pour-concessionnaires-automobiles%2Fplus-de-leads-plus-engagement%2Fads-360-publicite-numeriques-personnalisees%2F|title:Ads%20360″ el_class=\u00a0\u00bbbutton_primary\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=\u00a0\u00bb80px\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=\u00a0\u00bb10″ content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1631880405293{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 30px !important;padding-right: 0px !important;padding-bottom: 30px !important;padding-left: 0px !important;border-left-color: #ffffff !important;border-right-color: #ffffff !important;border-top-color: #ffffff !important;border-bottom-color: #ffffff !important;}\u00a0\u00bb][vc_column css=\u00a0\u00bb.vc_custom_1631881203008{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-right: 10px !important;padding-left: 10px !important;border-left-color: #d8d8d8 !important;border-left-style: solid !important;border-right-color: #d8d8d8 !important;border-right-style: solid !important;border-top-color: #d8d8d8 !important;border-top-style: solid !important;border-bottom-color: #d8d8d8 !important;border-bottom-style: solid !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbArticles recommand\u00e9s\u00a0\u00bb font_container=\u00a0\u00bbtag:h4|font_size:30px|text_align:left\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb][vc_masonry_grid post_type=\u00a0\u00bbids\u00a0\u00bb gap=\u00a0\u00bb15″ item=\u00a0\u00bb28086″ initial_loading_animation=\u00a0\u00bbnone\u00a0\u00bb grid_id=\u00a0\u00bbvc_gid:1669135573786-a5e54cb8-62e8-7″ include=\u00a0\u00bb32938, 32078, 27932″][vc_btn title=\u00a0\u00bbVoir plus d’articles\u00a0\u00bb style=\u00a0\u00bbflat\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb color=\u00a0\u00bbjuicy-pink\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbbutton_primary\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2F360.agency%2Ffr%2Fblog%2Fcategory%2F360-partners%2F\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_empty_space][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner][vc_empty_space][vc_column_text]Nous savons tous que le parcours de l’acheteur automobile s’est enrichi et complexifi\u00e9 au fil des derni\u00e8res ann\u00e9es. En tant que concessionnaire, votre enjeu principal devient donc de vous assurer de communiquer au bon endroit au bon moment avec votre client. C’est l\u00e0 que le machine learning (apprentissage machine) entre en jeu! Depuis plusieurs … <\/p>\n

Continuer la lecture de « Nouveau chez 360.Agency : Les Campagnes omnicanales Performance Max »<\/span><\/a><\/p>\n

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