{"id":32938,"date":"2022-11-01T13:29:14","date_gmt":"2022-11-01T17:29:14","guid":{"rendered":"https:\/\/360.agency\/?p=32938"},"modified":"2023-02-27T13:58:01","modified_gmt":"2023-02-27T18:58:01","slug":"seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\/","title":{"rendered":"SEO : Comprendre l&rsquo;impact de la mise \u00e0 jour Google sur l&rsquo;utilit\u00e9 du contenu"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4&Prime;][vc_single_image image=\u00a0\u00bb10232&Prime; img_size=\u00a0\u00bb300&#215;181&Prime; alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/360.agency\/fr\/compagnies\/netmedia360-journalisme-automobile\/\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb3\/4&Prime;][vc_empty_space][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">En septembre 2022, Google a mis \u00e0 jour la mani\u00e8re dont le contenu d\u2019un site web impacte son positionnement sur le moteur de recherche. La grande nouveaut\u00e9 est un algorithme qui tente<\/span><span style=\"font-weight: 400;\"> d\u00e9sormais d\u2019identifier les contenus de faible qualit\u00e9, jug\u00e9s inutiles, pour les p\u00e9naliser. Mais le contraire est vrai aussi! En contrepartie, <strong>les contenus jug\u00e9s pertinents sont plus justement r\u00e9compens\u00e9s pour leur utilit\u00e9<\/strong>. Les experts en SEO de l&rsquo;agence de cr\u00e9ation et de publication de contenu automobile <span style=\"text-decoration: underline;\"><a href=\"https:\/\/360.agency\/fr\/compagnies\/netmedia360-journalisme-automobile\/\">NetMedia 360<\/a><\/span><\/span> <span style=\"font-weight: 400;\">sugg\u00e8rent diff\u00e9rentes m\u00e9thodes d&rsquo;optimiser votre strat\u00e9gie de contenu dans une vid\u00e9o informative.<\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"p1\"><span style=\"font-size: 14pt; color: #000000;\"><strong><span style=\"font-family: Roboto;\">COMMENT SAVOIR SI MON CONTENU EST UTILE?<\/span><\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\"><strong>Vous voulez optimiser votre r\u00e9f\u00e9rencement<\/strong>, certes. Par contre, est-ce que vous avez une strat\u00e9gie de contenu adapt\u00e9e en cons\u00e9quence? Commencez par vous poser ces questions pour juger de l&rsquo;utilit\u00e9 de votre contenu suite \u00e0 cette mise \u00e0 jour :<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400; font-family: Roboto;\">Votre site a-t-il un objectif principal?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Votre contenu d\u00e9montre-t-il clairement une expertise et des connaissances qui font de vous une r\u00e9f\u00e9rence?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Un internaute qui lit vos contenus aura-t-il l\u2019impression d\u2019avoir v\u00e9cu une exp\u00e9rience positive?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Comme le Directeur g\u00e9n\u00e9ral de NetMedia 360 et sp\u00e9cialiste SEO Charles Jolicoeur nous l\u2019explique dans sa capsule informative, votre expertise de concessionnaire est tr\u00e8s pr\u00e9cise, et votre contenu doit la mettre en valeur! <\/span><b>Voici donc quelques pistes pour vous aider \u00e0 cr\u00e9er un contenu que Google jugera utile pour les utilisateurs :<\/b><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_raw_html el_class=\u00a0\u00bb.center\u00a0\u00bb]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlby1jb250YWluZXIlMjIlM0UlMEElM0NpZnJhbWUlMjB3aWR0aCUzRCUyMjgwMCUyMiUyMGhlaWdodCUzRCUyMjQ3NSUyMiUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGd3d3LnlvdXR1YmUuY29tJTJGZW1iZWQlMkZwaGh4dGVlbFBqayUyMiUyMHRpdGxlJTNEJTIyWW91VHViZSUyMHZpZGVvJTIwcGxheWVyJTIyJTIwZnJhbWVib3JkZXIlM0QlMjIwJTIyJTIwYWxsb3clM0QlMjJhY2NlbGVyb21ldGVyJTNCJTIwYXV0b3BsYXklM0IlMjBjbGlwYm9hcmQtd3JpdGUlM0IlMjBlbmNyeXB0ZWQtbWVkaWElM0IlMjBneXJvc2NvcGUlM0IlMjBwaWN0dXJlLWluLXBpY3R1cmUlMjIlMjBhbGxvd2Z1bGxzY3JlZW4lM0UlM0MlMkZpZnJhbWUlM0UlMEElM0MlMkZkaXYlM0U=[\/vc_raw_html][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=\u00a0\u00bbtop\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1649777990975{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\u00a0\u00bb el_class=\u00a0\u00bbrow-header\u00a0\u00bb][vc_column css=\u00a0\u00bb.vc_custom_1649778011096{padding-bottom: 10px !important;background-color: #f6f6f6 !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbD\u00e9couvrez tous les services offerts par NetMedia 360<br \/>\npour optimiser votre r\u00e9f\u00e9rencement sur Google\u00a0\u00bb font_container=\u00a0\u00bbtag:h3|font_size:20px|text_align:center|color:%234a4a4a|line_height:24px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_btn title=\u00a0\u00bbD\u00e9couvrez Content 360&Prime; style=\u00a0\u00bbclassic\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb color=\u00a0\u00bbjuicy-pink\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2F360.agency%2Fen%2Fsolutions-for-dealership%2Fdigital-advertising-car-dealerships%2Fseo-strategies%2F|title:Content%20360&Prime; el_class=\u00a0\u00bbbutton_primary\u00a0\u00bb][\/vc_column][\/vc_row][vc_row gap=\u00a0\u00bb10&Prime; content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1631880405293{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 30px !important;padding-right: 0px !important;padding-bottom: 30px !important;padding-left: 0px !important;border-left-color: #ffffff !important;border-right-color: #ffffff !important;border-top-color: #ffffff !important;border-bottom-color: #ffffff !important;}\u00a0\u00bb][vc_column css=\u00a0\u00bb.vc_custom_1631881203008{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-right: 10px !important;padding-left: 10px !important;border-left-color: #d8d8d8 !important;border-left-style: solid !important;border-right-color: #d8d8d8 !important;border-right-style: solid !important;border-top-color: #d8d8d8 !important;border-top-style: solid !important;border-bottom-color: #d8d8d8 !important;border-bottom-style: solid !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbArticles recommand\u00e9s\u00a0\u00bb font_container=\u00a0\u00bbtag:h4|font_size:30px|text_align:left\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb][vc_masonry_grid post_type=\u00a0\u00bbids\u00a0\u00bb gap=\u00a0\u00bb15&Prime; item=\u00a0\u00bb28086&Prime; initial_loading_animation=\u00a0\u00bbnone\u00a0\u00bb grid_id=\u00a0\u00bbvc_gid:1667491378263-d00654e7-0aa0-9&Prime; include=\u00a0\u00bb22618, 32078, 29495&Prime;][vc_btn title=\u00a0\u00bbPlus d&rsquo;articles\u00a0\u00bb style=\u00a0\u00bbflat\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb color=\u00a0\u00bbjuicy-pink\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbbutton_primary\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2F360.agency%2Ffr%2Fblog-fr%2F\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4&Prime;][vc_single_image image=\u00a0\u00bb10232&Prime; img_size=\u00a0\u00bb300&#215;181&Prime; alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/360.agency\/fr\/compagnies\/netmedia360-journalisme-automobile\/\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb3\/4&Prime;][vc_empty_space][vc_column_text]En septembre 2022, Google a mis \u00e0 jour la mani\u00e8re dont le contenu d\u2019un site web impacte son positionnement sur le moteur de recherche. La grande nouveaut\u00e9 est un algorithme qui tente d\u00e9sormais d\u2019identifier les contenus de faible qualit\u00e9, jug\u00e9s inutiles, pour les p\u00e9naliser. Mais le contraire &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/fr\/blog\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;SEO : Comprendre l&rsquo;impact de la mise \u00e0 jour Google sur l&rsquo;utilit\u00e9 du contenu&nbsp;&raquo;<\/span><\/a><\/p>\n","protected":false},"author":26,"featured_media":32974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[235],"tags":[],"class_list":["post-32938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-experts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO : Comprendre l&#039;impact de la mise \u00e0 jour Google sur l&#039;utilit\u00e9 du contenu<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment la mise \u00e0 jour Google sur l&#039;utilit\u00e9 du contenu impacte les concessionnaires et leurs strat\u00e9gies de contenu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360.agency\/fr\/blog\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO : Comprendre l&#039;impact de la mise \u00e0 jour Google sur l&#039;utilit\u00e9 du contenu\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment la mise \u00e0 jour Google sur l&#039;utilit\u00e9 du contenu impacte les concessionnaires et leurs strat\u00e9gies de contenu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/360.agency\/fr\/blog\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\/\" \/>\n<meta property=\"og:site_name\" content=\"360.Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/360.agencymtl\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-01T17:29:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T18:58:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/360.agency\/wp-content\/uploads\/2022\/10\/webinaire-linkedin-1200x628-FR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"626\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"360.Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"360.Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\\\/\"},\"author\":{\"name\":\"360.Agency\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/person\\\/8fa87a6308e5828bdc88e117e46db3a7\"},\"headline\":\"SEO : Comprendre l&rsquo;impact de la mise \u00e0 jour Google sur l&rsquo;utilit\u00e9 du contenu\",\"datePublished\":\"2022-11-01T17:29:14+00:00\",\"dateModified\":\"2023-02-27T18:58:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\\\/\"},\"wordCount\":776,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Header-SEO-Google-utilite\u0301-du-contenu-1.jpg\",\"articleSection\":[\"360.Experts\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\\\/\",\"url\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\\\/\",\"name\":\"SEO : Comprendre l'impact de la mise \u00e0 jour Google sur l'utilit\u00e9 du contenu\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Header-SEO-Google-utilite\u0301-du-contenu-1.jpg\",\"datePublished\":\"2022-11-01T17:29:14+00:00\",\"dateModified\":\"2023-02-27T18:58:01+00:00\",\"description\":\"D\u00e9couvrez comment la mise \u00e0 jour Google sur l'utilit\u00e9 du contenu impacte les concessionnaires et leurs strat\u00e9gies de contenu.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\\\/#primaryimage\",\"url\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Header-SEO-Google-utilite\u0301-du-contenu-1.jpg\",\"contentUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Header-SEO-Google-utilite\u0301-du-contenu-1.jpg\",\"width\":1200,\"height\":350,\"caption\":\"SEO : Comprendre l'impact de la mise \u00e0 jour Google sur l'utilit\u00e9 du contenu\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/360.agency\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO : Comprendre l&#8217;impact de la mise \u00e0 jour Google sur l&#8217;utilit\u00e9 du contenu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/360.agency\\\/en\\\/\",\"name\":\"360.Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/360.agency\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#organization\",\"name\":\"360.Agency\",\"url\":\"https:\\\/\\\/360.agency\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/logo_dark_360.agency-400x135-1.png\",\"contentUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/logo_dark_360.agency-400x135-1.png\",\"width\":400,\"height\":135,\"caption\":\"360.Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/360.agencymtl\",\"https:\\\/\\\/www.instagram.com\\\/360.agencymtl\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/9325060\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCW_KTNCIkbBdCJYZUSACJBQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/person\\\/8fa87a6308e5828bdc88e117e46db3a7\",\"name\":\"360.Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g\",\"caption\":\"360.Agency\"},\"url\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/author\\\/mthibault\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO : Comprendre l'impact de la mise \u00e0 jour Google sur l'utilit\u00e9 du contenu","description":"D\u00e9couvrez comment la mise \u00e0 jour Google sur l'utilit\u00e9 du contenu impacte les concessionnaires et leurs strat\u00e9gies de contenu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/360.agency\/fr\/blog\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\/","og_locale":"fr_FR","og_type":"article","og_title":"SEO : Comprendre l'impact de la mise \u00e0 jour Google sur l'utilit\u00e9 du contenu","og_description":"D\u00e9couvrez comment la mise \u00e0 jour Google sur l'utilit\u00e9 du contenu impacte les concessionnaires et leurs strat\u00e9gies de contenu.","og_url":"https:\/\/360.agency\/fr\/blog\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\/","og_site_name":"360.Agency","article_publisher":"https:\/\/www.facebook.com\/360.agencymtl","article_published_time":"2022-11-01T17:29:14+00:00","article_modified_time":"2023-02-27T18:58:01+00:00","og_image":[{"width":1200,"height":626,"url":"https:\/\/360.agency\/wp-content\/uploads\/2022\/10\/webinaire-linkedin-1200x628-FR.jpg","type":"image\/jpeg"}],"author":"360.Agency","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"360.Agency","Dur\u00e9e de lecture est.":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/360.agency\/fr\/blog\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\/#article","isPartOf":{"@id":"https:\/\/360.agency\/fr\/blog\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\/"},"author":{"name":"360.Agency","@id":"https:\/\/360.agency\/en\/#\/schema\/person\/8fa87a6308e5828bdc88e117e46db3a7"},"headline":"SEO : Comprendre l&rsquo;impact de la mise \u00e0 jour Google sur l&rsquo;utilit\u00e9 du contenu","datePublished":"2022-11-01T17:29:14+00:00","dateModified":"2023-02-27T18:58:01+00:00","mainEntityOfPage":{"@id":"https:\/\/360.agency\/fr\/blog\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\/"},"wordCount":776,"commentCount":0,"publisher":{"@id":"https:\/\/360.agency\/en\/#organization"},"image":{"@id":"https:\/\/360.agency\/fr\/blog\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\/#primaryimage"},"thumbnailUrl":"https:\/\/360.agency\/wp-content\/uploads\/2022\/11\/Header-SEO-Google-utilite\u0301-du-contenu-1.jpg","articleSection":["360.Experts"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/360.agency\/fr\/blog\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/360.agency\/fr\/blog\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\/","url":"https:\/\/360.agency\/fr\/blog\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\/","name":"SEO : Comprendre l'impact de la mise \u00e0 jour Google sur l'utilit\u00e9 du contenu","isPartOf":{"@id":"https:\/\/360.agency\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/360.agency\/fr\/blog\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\/#primaryimage"},"image":{"@id":"https:\/\/360.agency\/fr\/blog\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\/#primaryimage"},"thumbnailUrl":"https:\/\/360.agency\/wp-content\/uploads\/2022\/11\/Header-SEO-Google-utilite\u0301-du-contenu-1.jpg","datePublished":"2022-11-01T17:29:14+00:00","dateModified":"2023-02-27T18:58:01+00:00","description":"D\u00e9couvrez comment la mise \u00e0 jour Google sur l'utilit\u00e9 du contenu impacte les concessionnaires et leurs strat\u00e9gies de contenu.","breadcrumb":{"@id":"https:\/\/360.agency\/fr\/blog\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/360.agency\/fr\/blog\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/360.agency\/fr\/blog\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\/#primaryimage","url":"https:\/\/360.agency\/wp-content\/uploads\/2022\/11\/Header-SEO-Google-utilite\u0301-du-contenu-1.jpg","contentUrl":"https:\/\/360.agency\/wp-content\/uploads\/2022\/11\/Header-SEO-Google-utilite\u0301-du-contenu-1.jpg","width":1200,"height":350,"caption":"SEO : Comprendre l'impact de la mise \u00e0 jour Google sur l'utilit\u00e9 du contenu"},{"@type":"BreadcrumbList","@id":"https:\/\/360.agency\/fr\/blog\/seo-comprendre-limpact-de-la-mise-a-jour-google-sur-lutilite-du-contenu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/360.agency\/fr\/"},{"@type":"ListItem","position":2,"name":"SEO : Comprendre l&#8217;impact de la mise \u00e0 jour Google sur l&#8217;utilit\u00e9 du contenu"}]},{"@type":"WebSite","@id":"https:\/\/360.agency\/en\/#website","url":"https:\/\/360.agency\/en\/","name":"360.Agency","description":"","publisher":{"@id":"https:\/\/360.agency\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/360.agency\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/360.agency\/en\/#organization","name":"360.Agency","url":"https:\/\/360.agency\/en\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/360.agency\/en\/#\/schema\/logo\/image\/","url":"https:\/\/360.agency\/wp-content\/uploads\/2021\/09\/logo_dark_360.agency-400x135-1.png","contentUrl":"https:\/\/360.agency\/wp-content\/uploads\/2021\/09\/logo_dark_360.agency-400x135-1.png","width":400,"height":135,"caption":"360.Agency"},"image":{"@id":"https:\/\/360.agency\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/360.agencymtl","https:\/\/www.instagram.com\/360.agencymtl\/","https:\/\/www.linkedin.com\/company\/9325060","https:\/\/www.youtube.com\/channel\/UCW_KTNCIkbBdCJYZUSACJBQ"]},{"@type":"Person","@id":"https:\/\/360.agency\/en\/#\/schema\/person\/8fa87a6308e5828bdc88e117e46db3a7","name":"360.Agency","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g","caption":"360.Agency"},"url":"https:\/\/360.agency\/fr\/blog\/author\/mthibault\/"}]}},"views":1175,"_links":{"self":[{"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/posts\/32938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/comments?post=32938"}],"version-history":[{"count":18,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/posts\/32938\/revisions"}],"predecessor-version":[{"id":32965,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/posts\/32938\/revisions\/32965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/media\/32974"}],"wp:attachment":[{"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/media?parent=32938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/categories?post=32938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/tags?post=32938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}