{"id":32078,"date":"2022-07-21T10:20:33","date_gmt":"2022-07-21T14:20:33","guid":{"rendered":"https:\/\/360.agency\/?p=32078"},"modified":"2022-08-03T17:12:06","modified_gmt":"2022-08-03T21:12:06","slug":"google-analytics-4","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/google-analytics-4\/","title":{"rendered":"360.Agency vous conduit dans la transition vers Google Analytics 4"},"content":{"rendered":"

[vc_row][vc_column][vc_empty_space][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][vc_single_image image=\u00a0\u00bb32122″ img_size=\u00a0\u00bb150×143″ alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1658427130363{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\u00a0\u00bb][vc_empty_space][\/vc_column][vc_column width=\u00a0\u00bb5\/6″][vc_column_text]Vous avez probablement entendu parler de l\u2019arriv\u00e9e de Google Analytics\u00a04, plus commun\u00e9ment appel\u00e9 GA4. Il s\u2019agit du successeur d\u2019Universal Analytics (UA), l\u2019outil de mesure qui permet d\u2019obtenir des statistiques d\u2019utilisation et de comportement sur votre site web. UA a \u00e9t\u00e9 lanc\u00e9 il y a plus de 15\u00a0ans, et cette nouvelle it\u00e9ration de Google Analytics repose sur de nouvelles technologies et fonctionnalit\u00e9s qui r\u00e9pondent \u00e0 la prochaine g\u00e9n\u00e9ration d\u2019analyse.<\/span>[\/vc_column_text][\/vc_column][vc_column][vc_column_text]Le 1er\u00a0juillet 2023, Universal Analytics cessera de r\u00e9colter les donn\u00e9es pour laisser place \u00e0 Google Analytics\u00a04.<\/span> <\/strong><\/span>[\/vc_column_text][vc_column_text]<\/p>\n

Pourquoi avoir install\u00e9 d\u00e8s maintenant GA4?<\/span><\/strong><\/h2>\n

En tant que client de 360.Agency, Google Analytics\u00a04 est d\u00e9j\u00e0 install\u00e9 sur votre site web. Parce que les donn\u00e9es de UA ne se transf\u00e8rent pas vers GA4, vous aurez d\u00e9j\u00e0 accumul\u00e9 un historique de donn\u00e9es d\u2019au moins 1\u00a0an au moment o\u00f9 UA ne sera plus support\u00e9. Vous profiterez ainsi d\u2019<\/span>insights<\/span><\/i> qui auront comme contexte une ann\u00e9e compl\u00e8te de donn\u00e9es trait\u00e9es par les nouvelles fonctionnalit\u00e9s de machine learning.<\/span><\/span><\/p>\n

Votre compte UA demeure actif jusqu\u2019\u00e0 6\u00a0mois apr\u00e8s sa discontinuation par Google, et les clients qui utilisent <\/span>ADS\u00a0360<\/span><\/a><\/strong> pour leurs campagnes publicitaires continueront de voir les donn\u00e9es issues de UA, pour l\u2019instant encore les plus pertinentes, dans leur tableau de bord <\/span>DASH\u00a0360<\/a><\/strong><\/span> jusqu\u2019\u00e0 nouvel ordre. <\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb32116″ img_size=\u00a0\u00bblarge\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text]<\/p>\n

Les mises \u00e0 jour et nouveaut\u00e9s<\/span><\/strong><\/h2>\n

UA \u00e9tait con\u00e7u pour une g\u00e9n\u00e9ration de mesure en ligne dont les piliers \u00e9taient la page web d\u2019ordinateur de bureau, les sessions ind\u00e9pendantes et les t\u00e9moins de connexion <\/span>(cookies)<\/span><\/i>. Cependant, cette m\u00e9thode de mesure n\u2019est plus adapt\u00e9e \u00e0 la r\u00e9alit\u00e9 d\u2019aujourd\u2019hui.\u00a0<\/span><\/span>[\/vc_column_text][\/vc_column][vc_column][vc_column_text]Pour r\u00e9pondre \u00e0 l\u2019\u00e9volution des comportements consommateurs, GA4 ne se fie plus uniquement aux t\u00e9moins de connexion. L\u2019outil op\u00e8re avec un nouveau suivi multiplateforme en r\u00e9coltant des donn\u00e9es bas\u00e9es sur les \u00e9v\u00e9nements pour offrir des donn\u00e9es centr\u00e9es sur l\u2019utilisateur et vous aider \u00e0 g\u00e9n\u00e9rer des actions. Un \u00e9v\u00e9nement est un sc\u00e9nario pr\u00e9alablement identifi\u00e9, comme l\u2019entr\u00e9e d\u2019une nouvelle opportunit\u00e9 ou une r\u00e9servation de v\u00e9hicule en ligne dont le principal avantage est d\u2019\u00eatre plus intelligible et facile \u00e0 analyser que les sessions recueillies par UA.<\/span>[\/vc_column_text][vc_column_text]De plus, en r\u00e9ponse aux diverses r\u00e9glementations et attentes des consommateurs en termes de confidentialit\u00e9 et de vie priv\u00e9e, GA4 ne stocke plus les adresses IP et offre plus de contr\u00f4le sur la collecte de donn\u00e9es par les entreprises.<\/span><\/p>\n

Beaucoup de changements ont aussi \u00e9t\u00e9 apport\u00e9s \u00e0 la structure de l\u2019outil, comme dans la structure de navigation des rapports et dans la structure du compte, o\u00f9 les vues ont \u00e9t\u00e9 remplac\u00e9es par des flux de donn\u00e9es.\u00a0<\/span>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_single_image image=\u00a0\u00bb32114″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/3″][vc_column_text]Les fonctionnalit\u00e9s pr\u00e9dictives offriront d\u00e9sormais des conseils et <\/span>insights<\/span><\/i> sans mod\u00e8les complexes pour faciliter l\u2019application d\u2019actions concr\u00e8tes et am\u00e9liorer rapidement vos r\u00e9sultats (disponible prochainement).<\/span><\/span><\/p>\n

Au fil des prochains mois, d\u2019autres fonctionnalit\u00e9s seront ajout\u00e9es par Google.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb2″ el_width=\u00a0\u00bb50″ accent_color=\u00a0\u00bb#e27301″][vc_column_text]<\/p>\n

Acc\u00e9der \u00e0 GA4<\/span><\/strong><\/h2>\n

Pour acc\u00e9der aux <\/span>insights<\/span><\/i> exclusifs de Google Analytics\u00a04, vous pouvez d\u00e8s maintenant utiliser les m\u00eames informations de connexion que celles que vous utilisez pour Universal Analytics.\u00a0<\/span><\/span><\/p>\n

Adresse de connexion : <\/span>https:\/\/analytics.google.com\/<\/span><\/a><\/span><\/span><\/p>\n

Utilisez le m\u00eame nom d\u2019utilisateur et mot de passe que pour vos acc\u00e8s \u00e0 Universal analytics.<\/span><\/p>\n

Dans les propri\u00e9t\u00e9s, allez chercher le nom qui contient l\u2019extension : GA4 | Reach360<\/span>[\/vc_column_text][vc_single_image image=\u00a0\u00bb32131″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]Dans les prochaines semaines, nous allons continuer \u00e0 enrichir les informations disponibles dans GA4, notamment en programmant des \u00e9v\u00e9nements plus cibl\u00e9s que ceux fournis par d\u00e9faut par Google, pour vous.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css=\u00a0\u00bb.vc_custom_1650551641561{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f6f6f6 !important;}\u00a0\u00bb][vc_row_inner][vc_column_inner css=\u00a0\u00bb.vc_custom_1542653500497{margin-top: 20px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbContactez votre Directeur M\u00e9dia pour toutes vos questions de performance web\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:22px|text_align:center|color:%23000000|line_height:24px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_btn title=\u00a0\u00bbContactez-nous\u00a0\u00bb style=\u00a0\u00bbclassic\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb color=\u00a0\u00bbjuicy-pink\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2F360.agency%2Ffr%2Fsolutions-pour-concessionnaires-automobiles%2Fplus-de-leads-plus-engagement%2Fcontact%2F|title:Contactez-nous%20%E2%80%93%20FR\u00a0\u00bb el_class=\u00a0\u00bbbutton_primary\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=\u00a0\u00bb80px\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_empty_space][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][vc_single_image image=\u00a0\u00bb32122″ img_size=\u00a0\u00bb150×143″ alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1658427130363{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\u00a0\u00bb][vc_empty_space][\/vc_column][vc_column width=\u00a0\u00bb5\/6″][vc_column_text]Vous avez probablement entendu parler de l\u2019arriv\u00e9e de Google Analytics\u00a04, plus commun\u00e9ment appel\u00e9 GA4. Il s\u2019agit du successeur d\u2019Universal Analytics (UA), l\u2019outil de mesure qui … <\/p>\n

Continuer la lecture de « 360.Agency vous conduit dans la transition vers Google Analytics 4 »<\/span><\/a><\/p>\n","protected":false},"author":26,"featured_media":32120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[234],"tags":[],"class_list":["post-32078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-partners"],"yoast_head":"\n360.Agency • Google Analytics 4<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment nous aidons les concessionnaires automobiles dans leur transition de Universal Analytics vers Google Analytics 4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360.agency\/fr\/blog\/google-analytics-4\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" 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