{"id":31143,"date":"2022-06-10T09:38:42","date_gmt":"2022-06-10T13:38:42","guid":{"rendered":"https:\/\/360.agency\/?p=31143"},"modified":"2022-06-15T10:30:17","modified_gmt":"2022-06-15T14:30:17","slug":"retour-360-rdv-2022","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/retour-360-rdv-2022\/","title":{"rendered":"360.RDV : la premi\u00e8re \u00e9dition de notre \u00e9v\u00e9nement d\u00e9di\u00e9 \u00e0 la publicit\u00e9"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_empty_space][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/4&Prime;][vc_single_image image=\u00a0\u00bb30944&Prime; img_size=\u00a0\u00bbmedium\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1655302131426{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb3\/4&Prime;][vc_empty_space][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Le 7\u00a0juin 2022 s\u2019est d\u00e9roul\u00e9 notre premier \u00e9v\u00e9nement\u00a0360.RDV\u00a0: <\/span><b>une journ\u00e9e de conf\u00e9rences exclusivement d\u00e9di\u00e9es \u00e0 la publicit\u00e9 et aux derni\u00e8res tendances marketing. <\/b><\/span><span style=\"font-weight: 400;\"><span style=\"font-family: Roboto;\">L\u2019objectif : optimiser le retour sur investissement des strat\u00e9gies publicitaires des concessionnaires automobiles. L&rsquo;occasion parfaite pour nos clients de rencontrer diff\u00e9rents experts de publicit\u00e9 chez 360.Agency (gestionnaires de communaut\u00e9, sp\u00e9cialistes en r\u00e9f\u00e9rencement, directeurs m\u00e9dia, directeurs de vente, etc.) et discuter de strat\u00e9gie.<\/span> <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Afin de dresser un portrait global du futur de la publicit\u00e9 dans le secteur automobile et de r\u00e9colter les <\/span><span style=\"font-weight: 400;\">meilleurs conseils et astuces<\/span><span style=\"font-weight: 400;\">, nous avons invit\u00e9 des conf\u00e9renciers de chez Google, IAB Canada et des filiales de 360.Agency pour partager leurs derniers insights.<\/span><span style=\"font-weight: 400;\"> Voici le programme de la journ\u00e9e :<\/span><\/span>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\"><span style=\"font-size: 24pt;\">1<\/span> Pr\u00e9sentation du concept de <a href=\"https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/plus-de-leads-plus-engagement\/persona-360\/\"><span style=\"text-decoration: underline;\"><strong>PERSONA 360<\/strong><\/span><\/a>, la strat\u00e9gie unique de 360.Agency pour personnaliser les plans m\u00e9dia par Carine Masse, VP Op\u00e9rations publicitaires chez 360.Agency.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\"><span style=\"font-weight: 400; font-family: Roboto;\"><span style=\"font-size: 32px;\">2 <\/span><span style=\"font-size: 12pt;\">Mise \u00e0 jour sur les derni\u00e8res donn\u00e9es des parcours d\u2019achat et des tendances \u00e9mergentes par Mathew Growden, Membre de l\u2019\u00e9quipe Google Canada Auto Retail.<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-family: Roboto; font-size: 12pt;\"><span style=\"font-family: Roboto; font-size: 12pt;\"><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\"><span style=\"font-size: 32px;\">3 <span style=\"font-size: 12pt;\">\u00c9tat actuel de la<\/span><\/span><span style=\"font-size: 12pt;\">\u00a0publicit\u00e9 num\u00e9rique au Canada par Sonia Carreno, Pr\u00e9sidente<\/span><\/span><span style=\"font-weight: 400;\"> d\u2019<\/span><span style=\"font-weight: 400;\">IAB Canada.<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-family: Roboto; font-size: 12pt;\"><span style=\"font-family: Roboto; font-size: 12pt;\"><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\"><span style=\"font-size: 24pt;\">4 <span style=\"font-size: 12pt;\">Optimiser votre strat\u00e9gie de contenu <\/span><\/span><\/span>pour votre r\u00e9f\u00e9rencement, par Charles Jolicoeur, Directeur et Co-Fondateur de <\/span><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/360.agency\/fr\/compagnies\/netmedia360-journalisme-automobile\/\">NETMEDIA 360<\/a><\/strong><\/span><span style=\"font-weight: 400;\">, l\u2019agence de presse sp\u00e9cialis\u00e9e dans le journalisme automobile.<\/span><\/span><\/span><\/span>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_single_image image=\u00a0\u00bb31227&Prime; img_size=\u00a0\u00bblarge\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbvc_col-sm-push-6&Prime;][\/vc_column][\/vc_row][vc_row el_class=\u00a0\u00bb.swap-on-mobile\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_single_image image=\u00a0\u00bb31219&Prime; img_size=\u00a0\u00bblarge\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbcol-md-psuh-6&Prime;][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_column_text]<span style=\"font-family: Roboto; font-size: 12pt;\"><span style=\"font-family: Roboto; font-size: 12pt;\"><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\"><span style=\"font-size: 32px;\">5 <\/span><span style=\"font-size: 12pt;\">Comment les concessionnaires peuvent profiter des plateformes non conventionnelles, par Patrick Tapp, Directeur g\u00e9n\u00e9ral de <\/span><\/span><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/360.agency\/fr\/compagnies\/fidelitix-publicite-programmatique\/\">Fidelitix<\/a><\/strong><\/span><span style=\"font-weight: 400;\">, l\u2019agence sp\u00e9cialis\u00e9e en reciblage publicitaire et en programmatique.<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-family: Roboto; font-size: 12pt;\"><span style=\"font-family: Roboto; font-size: 12pt;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\"><span style=\"font-size: 24pt;\">6 <\/span><\/span><\/span><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\"><span style=\"font-size: 24pt;\"><span style=\"font-size: 12pt;\">M<\/span><\/span><\/span>a<span style=\"color: #000000;\">ximiser <\/span>la port\u00e9e de votre message avec un bon design, par Matthew Ho et M\u00e9lissa Hilaire, membres du d\u00e9partement Solutions Marketing chez 360.Agency.<\/span><\/span><\/p>\n<p><span style=\"font-family: Roboto; font-size: 12pt;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\"><span style=\"font-size: 24pt;\">7 <span style=\"font-size: 12pt;\">Ce que<\/span><\/span><\/span> les concessionnaires peuvent faire pour s\u2019adapter et rester pertinents face aux consommateurs, par Louis-Yves, CEO et Pr\u00e9sident de 360.Agency.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb gap=\u00a0\u00bb30&Prime;][vc_column_inner width=\u00a0\u00bb1\/4&Prime; 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css=\u00a0\u00bb.vc_custom_1654869080024{margin-top: 10px !important;margin-right: 4% !important;margin-bottom: 10px !important;margin-left: 4% !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;background-color: #ffffff !important;border-left-color: #d8d8d8 !important;border-left-style: solid !important;border-right-color: #d8d8d8 !important;border-right-style: solid !important;border-top-color: #d8d8d8 !important;border-top-style: solid !important;border-bottom-color: #d8d8d8 !important;border-bottom-style: solid !important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb31102&Prime; alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1655153749006{padding-top: 20px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbMathew Growden\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:16px|text_align:center|color:%234a4a4a|line_height:22px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtxt-regular\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1655148527809{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbMembre de l\u2019\u00e9quipe Google Canada Auto Retail\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:14px|text_align:center|color:%234a4a4a|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1655148367322{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4&Prime; css=\u00a0\u00bb.vc_custom_1654869062323{margin-top: 10px !important;margin-right: 4% !important;margin-bottom: 10px !important;margin-left: 4% !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;background-color: #ffffff !important;border-left-color: #d8d8d8 !important;border-left-style: solid !important;border-right-color: #d8d8d8 !important;border-right-style: solid !important;border-top-color: #d8d8d8 !important;border-top-style: solid !important;border-bottom-color: #d8d8d8 !important;border-bottom-style: solid !important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb31104&Prime; alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1654868502266{padding-top: 20px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbSonia Carreno\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:16px|text_align:center|color:%234a4a4a|line_height:22px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtxt-regular\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1655148534187{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbPr\u00e9sidente d\u2019IAB Canada\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:14px|text_align:center|color:%234a4a4a|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1655148393795{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4&Prime; 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L\u2019objectif &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/fr\/blog\/retour-360-rdv-2022\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;360.RDV : la premi\u00e8re \u00e9dition de notre \u00e9v\u00e9nement d\u00e9di\u00e9 \u00e0 la publicit\u00e9&nbsp;&raquo;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":31440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[477],"tags":[],"class_list":["post-31143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-rdv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; 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